Marketing And Finance

Marketing: Strategic Framework

4.4 (534 Ratings)


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About this course

This course is designed to explain the relevance of strategic marketing framework in creating value for the business and customers. The course touches upon the marketing plan and what role it plays in the strategic planning of a company. It interprets the considerations in building a strong marketing plan and how a strategic marketing plan affects customer value. The course evaluates the procedure to design a robust marketing framework. In the process, we scan through Market Segmentation, SWOT Analysis, Planning 4Ps of Marketing mix and the PESTEL analysis with a real-world example. The course allow learners to apply theoretical understanding on real world business scenarios.

Skills covered

  • Market Segmentation
  • SWOT Analysis
  • Planning 4Ps of Marketing mix
  • PESTEL analysis

Course Syllabus

Marketing: Strategic Framework

  • Concept of Marketing Plan
  • Why Strategic Marketing Plan is required?
  • Designing an Effective Strategic Marketing Framework
  • Goals of Strategic Marketing
  • Stages in building Strategic Marketing Framework: Planning
  • Building Strategic Marketing Framework: SWOT Analysis
  • Building Strategic Marketing Framework: Planning Marketing Mix
  • Building Strategic Marketing Framework: PESTEL Analysis

Course Certificate

Get Marketing: Strategic Framework course completion certificate from Great learning which you can share in the Certifications section of your LinkedIn profile, on printed resumes, CVs, or other documents.

GL Academy Sample Certificate

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