Learn AI in Digital Marketing for Beginners
AI in Digital Marketing
4.49
Beginner level
3.0 learning hrs
Learn how AI transforms marketing through data, personalization, and automation to improve campaigns and drive results. Enroll in this free AI in Digital Marketing course to boost your skills.
Instructor:
Mr. Laxminarayanan G
About this course
This free AI in Digital Marketing course explores how artificial intelligence is transforming the way businesses connect with customers and drive results. You'll master AI fundamentals like machine learning and natural language processing, and use generative AI tools like ChatGPT, DALL·E, and Synthesia to reduce campaign creation from days to minutes. You will learn how AI automates tasks, boosts efficiency, and enables digital transformation across industries. The course explores how AI enables the personalization of websites and apps, predicts consumer behavior, and leverages data from online channels to create targeted, high-ROI campaigns. You'll learn how Google RankBrain understands search intent, shifting SEO strategy from keyword density to user experience and natural language content.
Explore practical applications: chatbots for 24/7 support and lead qualification (Sephora's Virtual Artist, Domino's ordering), voice assistants for conversational commerce (optimizing for local queries), and personalized recommendations driving 35% of Amazon's sales. The course demonstrates AI's competitive advantage through customer insights, predictive analytics, dynamic pricing, and real-time optimization with examples from Netflix, Coca-Cola, and Nike. By combining the strengths of AI and digital marketing, you’ll gain practical insights into using AI tools and strategies to improve marketing performance. By the end of this course, you’ll understand how to leverage AI to design smarter campaigns, enhance customer engagement, and achieve measurable business outcomes.
Course outline
What differentiates a Machine from a Human?
This module answers a thought-provoking question “What differentiates machines from humans?” While machines are faster, humans have cognitive senses that machines do not.
What is Intelligence?
If we break the term AI and try to understand the meaning we find a number of outcomes. There are broadly five definitions of intelligence that are explained in this module.
What is Artificial Intelligence?
Do you think machines have emotions today? Well most of the research today in the field of AI is focused on providing reasoning and Emotional IQ to machines.
Areas explored in Artificial Intelligence
This module helps you understand the various areas where AI can be explored in today's world like deep learning, predictive analysis, translation, Natural Language processing, etc.
Scope of Artificial Intelligence
With AI being the most trending field of study in recent years, this module decodes all the various opportunities in this domain.
Definition and Scope of Digital Marketing
Define Digital Marketing as the promotion of brands to connect with potential customers using the internet and digital communication. Encompass web, mobile, social, and email platforms as critical components of the modern digital era.
Introduction to AI Powered Digital Marketing
Compared to traditional marketing in digital marketing the companies are able to generate a lot of data. With AI we can find the digital trail of the customer and analysis his buying patterns.
Google RankBrain
Rankbrain is a component of Google's core algorithm which uses machine learning to determine the most relevant results to search engines. This module helps you understand how the rankbrain functions.
Chatbots
Chatbots are the biggest example of the use of AI technology. These are extensively used by digital marketers to enhance the customer satisfaction of their websites.
Alexa for Marketing
This module helps in understanding the way you can build skills for AI products like Alexa and is also illustrated by giving the example of Tide.
Personalized Product Recommendations
This module helps you understand how companies use data to suggest you products in a personalized way.
Enhanced Shopping Experience
Instead of browsing images of products with augmented reality, people can actually try products before you buy them.
AI Powered Website Builders
AI in digital marketing promises to take all of the labor out of website design.
AI & Competitive Advantage
This module tells about the various advantages of incorporating AI in your business.
ChatGPT in Digital Marketing
In this module, we will explore using ChatGPT for digital marketing—understanding the interface, generating email content, improving SEO strategies, and creating impactful social media posts to boost engagement and reach.
Get access to the complete curriculum once you enroll in the course
4.49
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Practice exercises
Guided Projects
AI Resume Builder
AI mock interviews
United States
United States
Nigeria
India
United States
India
India
Our course instructor
Mr. Laxminarayanan G
Head- Anaytics and AI, Polestar Solutions, Visiting faculty in IIM Kolkata and IIM Lucknow TEDx speaker,
Digital Marketing Expert
Frequently Asked Questions
Will I receive a certificate upon completing this free course?
Is this course free?
How is AI used in Digital Marketing?
With the advancement in its technology, artificial intelligence has transformed hundreds of sectors. It is transforming many industries such as finance, technology, and retail and has bettered how their brand does business. It has also drastically, positively changed how marketers market their brand to their audience.
Customer-facing services have ameliorated efficiency and improved user experience by integrating artificial intelligence in digital marketers’ strategies. Using chatbots for customer support is a popularly known example of AI on the internet.
Is AI the future of digital marketing?
The draw is that AI has helped small firms improve, save money and increase their profits.
Marketers can leverage AI technology to visualize patterns and predict the future of their businesses, which in turn will help them plan strategies that actually will work to improve sales. It also helps them decide on funds allocation and understand who their potential customers are on the drawn statistics. Brands can save money and time by advertising in digital channels and concentrating their efforts on high-value projects.
Businesses can leverage AI to build marketing strategies that are better and targetted. Marketers can simultaneously increase sales and save money by inculcating AI into the organization’s digital marketing approach.
Can I learn AI in digital marketing for free?
With so many options available that are the best suiting, the feature you must check for is if you can learn AI for free online!
There is a plethora of quality content available for learning AI on the internet for free. You will be able to touch upon many fundamental concepts while choosing the best of them.
That isn't to say that paying for courses isn't worthwhile. There are many AI courses that are well worth your money because they:
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Provide skilled training that you won't find anyplace else.
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You'll save time by making use of shortcuts that will help you learn faster.
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Give you official qualifications that employers will find more desirable.
Each path can teach you a lot, and the one you choose is based on your budget and objectives.
Is the AI in Digital Marketing course a certification course?
Will I get a certificate after completing this AI in Digital Marketing free course?
Yes, you will get a certificate of completion for AI in Digital Marketing after completing all the modules and cracking the assessment. The assessment tests your knowledge of the subject and badges your skills.
How much does this AI in Digital Marketing course cost?
It is an entirely free course from Great Learning Academy. Anyone interested in learning the basics of AI in Digital Marketing can get started with this course.
Is there any limit on how many times I can take this free course?
Once you enroll in the Ai in Digital Marketing course, you have lifetime access to it. So, you can log in anytime and learn it for free online.
Can I sign up for multiple courses from Great Learning Academy at the same time?
Yes, you can enroll in as many courses as you want from Great Learning Academy. There is no limit to the number of courses you can enroll in at once, but since the courses offered by Great Learning Academy are free, we suggest you learn one by one to get the best out of the subject.
Why choose Great Learning Academy for this free AI in Digital Marketing course?
Great Learning Academy provides this AI in Digital Marketing course for free online. The course is self-paced and helps you understand various topics that fall under the subject with solved problems and demonstrated examples. The course is carefully designed, keeping in mind to cater to both beginners and professionals, and is delivered by subject experts. Great Learning is a global ed-tech platform dedicated to developing competent professionals. Great Learning Academy is an initiative by Great Learning that offers in-demand free online courses to help people advance in their jobs. More than 5 million learners from 140 countries have benefited from Great Learning Academy's free online courses with certificates. It is a one-stop place for all of a learner's goals.
What are the steps to enroll in this AI in Digital Marketing course?
Enrolling in any of the Great Learning Academy’s courses is just one step process. Sign-up for the course, you are interested in learning through your E-mail ID and start learning them for free online.
Will I have lifetime access to this free AI in Digital Marketing course?
Yes, once you enroll in the course, you will have lifetime access, where you can log in and learn whenever you want to.
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