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IPL Digital Marketing
Instructor:
Mr. Vishal PadghanAbout this course
In this Digitally dominated world, the power of the customer to influence the brand's value and image has exponentially grown. To address this decentralization, companies across the globe have given huge emphasis to increasing their customer engagement through digital platforms. This course aims at developing a basic understanding of digital marketing, new consumer journey, brand, and digital marketing funnel. The concepts discussed in the course are viewed from the marketers' perspective.
Course outline
Social Media Marketing (SMM): Audience Growth and Engagement
Maximize brand visibility through Social Media Marketing (SMM). Leverage platform-specific algorithms on Meta (Facebook, Instagram), X (Twitter), and LinkedIn to increase audience engagement, build community, and distribute viral content.
Definition and Scope of Digital Marketing
Define Digital Marketing as the promotion of brands to connect with potential customers using the internet and digital communication. Encompass web, mobile, social, and email platforms as critical components of the modern digital era.
Introduction to Hive Hands-On
Hive is a data warehouse used to support interaction between the user and HDFS. This course will give you a demonstration using sample problem statements for your better understanding.
Get access to the complete curriculum once you enroll in the course
What our learners enjoyed the most
Skill & tools
64% of learners found all the desired skills & tools
Our course instructor
Mr. Vishal Padghan
Digital Marketing Expert