Supercharge your career growth in Digital Marketing
Search Engine Marketing
Search Engine Marketing Course Provides In Depth Understanding Of Google Ads, SEO VS SEM, Paid Search Ads , Ctrs & Lot More. Get Access To 1000+ Free Courses With Free Certificates. Start For Free Now!
What you learn in Search Engine Marketing ?
About this Free Certificate Course
With the rise of the internet, Digital Marketing has become the need of the hour. The majority of organizations and individuals try to leverage opportunities and careers in Digital Marketing. It comprises various concepts like knowledge about google ads and the analytics that revolves around it. In this search engine marketing course, Search Engine Marketing has been taken into focus. Learn the fundamentals of SEM and Google ads that let you master the essential concepts of digital marketing. This SEM course will introduce SEM with its functions, processes, and implementation into the brand. The comparison of SEO vs. SEM will be addressed as well.
Great Learning offers an opportunity to learn Digital Marketing with multiple Post Graduate Programs. You can join the Online Digital Marketing Courses to kick start your career in digital marketing. We have multiple management programs with various university partners such as Jain University, Shiv Nadar University, and Great Lakes University, making excellent education accessible to the learners. We aim to accelerate the career transformation of our learners with cutting-edge digital marketing online training.
Course Outline
In this module, you will learn about the agenda and the learning outcomes of this search engine marketing course.
This module gives you a brief overview of paid marketing and also talks about understanding the customers in the digital ecosystem.
In this module, you will learn about the result page setup in a step-by-step manner with a detailed explanation about the same.
This module talks about the two methods to enhance your brands' website on search engines, one is through the organic freeway, and the other is through paid marketing.
While ranking websites across various search engines, this module will help you understand the need for SEM in today's world.
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1.5 Hours
of self-paced video lectures
Frequently Asked Questions
What is SEM and how does it work?
SEM means Search Engine Marketing which is used for marketing purposes to increase the user's traffic on your website. Organizations do the paid advertisements of their website in the search results using SEM. Whenever a user tries to search anything in the search engine, he writes some keywords, and these keywords are targeted in SEM such that your ad will appear in the search results.
How can I learn SEM for free?
SEM is the best way to increase traffic on your website and you can learn SEM from this online course which is completely free. You need to enroll in this course and then you can start learning SEM right away. There are no fees for this free digital marketing course from Great Learning Academy.
How do I get certified in SEM
To get certified in SEM, all you need is to start a course of SEM online, and on completion of the course, you will get a completion certificate. You can enroll in the complete Digital Marketing Courses provided by Great Learning Academy to start your career in digital marketing. Digital marketing is a whole course and SEM is a part of the course. So, if you get a certificate in Digital Marketing, then it will be of more worth and you don’t need any separate certificates in SEM after this course.
You can also enroll in this free course in which you will learn basic fundamentals of SEM, the process of how SEM works, and its functions with implementation examples. On completion of this course, you will get a certificate completion from Great Learning Academy.
What is the goal of SEM?
The goal of SEM is to target the audience and users on your website by the use of specific keywords. Ultimately, SEM is responsible for the increase in visibility of your website on search engines. Thus, it will drive more traffic to your website using specific keywords and increase the visibility of your website.
There are a number of websites on the internet and if you wish your website to appear in the beginning or on the first page, then all you need is to apply SEM to your website. It will help your website to be visible on search results.
Is search engine marketing a good career?
With time, more businesses will come online, and to maintain their presence on the internet they need to apply SEM fundamentals for their website. The competition will increase in upcoming times to increase the traffic of users on your website. Therefore, SEM can be a good career choice if you are willing to go into digital marketing. In Search Engine Marketing, you will learn how to do marketing of a website or any other online platform. This is a career of continual learning with development. There are many factors that determine SEM is a good career such as the increase in the trend of digital marketing and technology. SEM is an in-demand career and opportunity if you wish to make a career in this field.
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Other Digital Marketing tutorials for you
Search Engine Marketing for Beginners
SEM Introduction:
SEM (Search Engine Marketing) is the marketing of a website by purchasing advertisements on search engines such as Google, Bing, or Yahoo. SEM is used for the promotion of websites to increase the visibility in the search results and to increase the traffic of users on the website. SEM targets websites using keywords used for searching purposes by the users. This Search engine marketing course will teach you the basics of how search engines work and how to use them effectively to market your business.
SEM is a part of digital marketing in which the marketing of websites is done by purchasing advertisements on search engines. Let us see what search engines mean briefly:
The search engines use algorithms that give the results which are most relevant according to the keywords entered by the users in the input field of the search engine. The algorithm should be efficient such that it always gives the right result.
Paid search engine marketing strategies target the audience by showing the advertisement in their search results. The ads which are shown in SERPs after the organic listings will help the organization increase the visibility of its website, blog pages, profile pages, etc.
Terms related to SEM for Beginners:
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Network of advertising: A network means a group of websites where advertisers can place their ads. The revenue which is generated by the advertisements that are appeared on the websites is shared with the advertising networks.
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CTR (Click-through rate): It simply means the number of times users click on your ads through the websites which are displaying your ad. CTR is calculated by dividing the total clicks that a user will do on your ads by the total number of ads shown on that website.
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Impression of your ads: Your ad impression is the number of times your ad got displayed on the website. It depends on the keywords used in SEM for targeting the customers who will search for your keyword-related phrases in the search engine.
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The score of quality: It is a score that is given to a website by calculating the CTR of the website. The higher the quality score of a website, the lesser you can pay other advertisers for your ads to get displayed on the website.
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Campaign: Campaign simply means the whole advertising group which shares the idea or the theme for advertisement messages. These messages define the main objective of the advertisements.
Steps for using SEM:
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Choose an effective strategy for your website marketing.
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Pick the right keywords that match the content of your website.
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Optimize the content on your website to appear in the organic search results.
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Link popular websites in your own website such that your website will be targeted by those websites.
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Finalize your website for indexing in the search results.
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Take help from Marketing ads for your website.
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Analyze results of the marketing and see if any changes are required or not.
Working of SEM:
SEM works on the following four steps:
Step-1: Control of the campaign: It is the foremost task for advertising companies to create an ad campaign for your advertisement. It is essential to target the object to get the highest targeting of users on the website through the ad.
Step-2: Bidding of keywords: After the campaign, the advertising companies start bidding for the keywords that will work for your target audience or users. You need to choose the right keyword for your website and you have to bid the most useful keyword against your competitor bidders to get the keyword.
Step-3: Ads creation: After the bidding procedure, they start creating your ads by using the keywords you chose. In this step, the ads for your website are created and set up on the landing pages.
Step-4: Tracking and Optimizing your ads: In the last step, you have to track and monitor your ads like the duration and the number of times your ads get displayed on the landing page, and how many times the users clicked on the website.
There are two SEM platforms for search engines where your ads can be displayed. The most used Platforms for SEM are Google and Bing:
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Google Ads: You may have seen an ad and when you try to remove the ad, it may have shown like this “why google ads?” or something like this. Those ads are displayed by google ads by using the search engine marketing strategy.
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Bing Ads: Bing users are more than 3 million. Bing serves ads for the search engines Yahoo and MSN. Bing displays the ads to those users who are not using Google. Bing didn’t work for websites that are on Google.
Difference between SEO and SEM:
SEO and SEM are two different terms that SEO focuses on organic traffic on websites by natural search results.
SEM is a process in which the traffic on a website is increased by purchasing ads that appear on search results.
SEM is focused more on pay-per-click advertising in which we have to pay for every click made on our website advertisement. While SEO is used for organic search and doesn't include any paid advertising of the website.
Ways to learn SEM better:
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Read blogs content on Search Engine Marketing: Reading will help you get an idea of what SEM actually is. It will help you to understand most of the facts that you are going to do practically in SEM.
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Take courses: Courses will help you learn deeply in Search Engine Marketing.
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Learn from Google: Google also provides a free course on Search Engine Marketing of 3 hours of duration in which you can learn the basics of SEM.
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Enroll in college or university courses: There are a number of colleges that provide training in SEM through online mode. You can learn from them.
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Enroll in GLA courses: Great Learning Academy provides you with a free search engine marketing course. This course is completely free where you can learn the basics of SEM and for more info, you can enroll in one of our digital marketing courses.
