Assistant Manager - Content

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Job Description

  • Develop well-researched, long-form content such as career guides, brochures, reports, and other marketing assets that provide value to learners.
  • Conduct secondary research to create insightful content on industry trends, emerging technologies, and the ed-tech industry.
  • Create and maintain a structured content calendar for the production of long-form assets aligned with organizational goals.
  • Regularly analyze content performance and engagement, providing recommendations for optimization.
  • Proofread and edit all marketing materials, including brochures, career guides, mailers, and landing pages, for grammar, sentence structure, and overall readability.
  • Collaborate with designers, internal stakeholders, and marketing teams to bring campaigns to life.
  • Write sharp and engaging ad copy tailored for both domestic and US audiences.
  • Work on social media content, focusing on engagement and brand growth across global platforms

Qualifications

  • Strong research skills with the ability to distill complex topics into clear, compelling narratives.
  • Experience in writing long-form content, preferably in edtech or related industries.
  • Exceptional editing and proofreading skills, with keen attention to detail.
  • A solid grasp of marketing and brand storytelling for both a global and domestic audience.
  • Proficiency in maintaining brand voice and consistency across all platforms.
  • Ability to liaise with multiple stakeholders and work collaboratively.
  • A structured and organized approach to content planning and execution.