Job Description

Key responsibilities:

• Plan & execute targeted CRM campaign across multiple customer channels of SMS, Email, and Push Notifications.
  
• Produce and execute email campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling.
  
• Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift.
  
• Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
  
• Work in partnership with designers and copywriters to optimize the campaign's creative and template structure based on best practices.
  
• Provide regular campaign performance reports & maintain accurate and detailed documentation of all email marketing campaigns.