Senior Manager Performance Marketing

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Job Description

Key Responsibilities:
1. Strategic Planning & Execution:
  • Develop and implement comprehensive marketing strategies aligned with business goals and revenue targets.
  • Identify and evaluate new market opportunities and develop strategies to capitalize on them.
  • Lead the planning and execution of marketing campaigns across various channels, including digital, social media, email, and events.2
  • Oversee the development and management of marketing budgets, ensuring efficient resource allocation and ROI optimization.
  • Monitor market trends, competitor activities, and customer insights to inform marketing strategies and tactics.
2. Lead Generation & Nurturing:
  • Develop and implement strategies to generate high-quality leads for the company's products/services.
  • Monitor lead generation metrics, analyze campaign performance, and identify areas for improvement.
  • Collaborate with sales teams to ensure effective lead handover and conversion.

3. Digital Marketing & Analytics:
  • Oversee the management of digital marketing channels
  • Monitor and analyze digital marketing performance, utilizing data analytics tools to track key metrics and identify trends.
  • Optimize digital marketing campaigns to improve efficiency and effectiveness.
  • Stay abreast of emerging digital marketing technologies and trends.
4. Branding & Messaging:
  • Oversee the development and maintenance of marketing collateral, including website content, brochures, presentations, and sales assets.
  • Collaborate with product development and customer success teams to ensure brand alignment across all customer touchpoints.
5. Team Leadership & Development:
  • Lead, mentor, and motivate a team of marketing professionals, including managers and individual contributors.
  • Foster a culture of collaboration, innovation, and high performance within the marketing team.
  • Conduct performance evaluations, provide constructive feedback, and identify development opportunities for team members.

Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field.
MBA or relevant Master's degree preferred.

Experience:
  • 3-5 years of experience in Digital marketing/performance Marketing Role
  • Proven track record of developing and executing successful marketing strategies that drive business growth.
  • Extensive experience in digital marketing, lead generation, and customer engagement. 
  • Experience in the education sector, specifically with an ed-tech player, is highly desirable.
Skills:
  • Leadership & Management: Proven ability to lead, motivate, and develop high-performing marketing teams.
  • Strategic Thinking: Strong analytical and problem-solving skills with the ability to develop and implement strategic marketing plans.
  • Communication & Interpersonal: Excellent written and verbal communication skills, with the ability to effectively communicate with stakeholders at all levels.
  • Digital Marketing Expertise: Deep understanding of digital marketing channels and best practices, including Search, Display, social media, affiliates and email marketing.
  • Data Analysis & Reporting: Proficient in using data analytics tools to track marketing performance, generate insights, and make data-driven decisions