Free Google Analytics Course (GA4)

Introduction to Google Analytics 4

star 4.58  Beginner level 1.5 learning hrs 16.6K+ Learners

Enrol now in our free Google Analytics 4 Course (GA4), and elevate your proficiency in the latest Google Analytics update. Gain insights from our expert instructors and enhance your skills.

Instructor:

Madhur Singh

Key Highlights

Get free course content

Master in-demand skills & tools

Test your skills with quizzes

About this course

Introduction to Google Analytics 4 is a comprehensive, free online course designed to empower you with the fundamental skills to harness the power of web analytics. This course covers essential topics to help you understand and utilize web analytics effectively. You will begin with an overview of web analytics, delving into key terminologies and concepts that underpin this field. We will explore various web analytics tools available, focusing on Google Analytics, the industry-standard platform for web analysis.

 

The course will equip you with the ability to track visitors and decipher their online behavior, offering insights crucial for optimizing your website's performance. You'll gain proficiency in accessing real-time information and generating user reports, providing actionable data for informed decision-making. Furthermore, we will delve into the advanced features of Google Analytics 4, including audience analysis and remarketing strategies. These tools will enable you to tailor your digital marketing efforts to specific user segments, enhancing your online presence. Join us in this free course to unlock the potential of web analytics and Google Analytics 4, gaining the skills needed to make data-driven decisions and achieve your online goals.
 

Stand out with an industry-recognized certificate

10,000+ certificates claimed, get yours today!

Get noticed by top recruiters

Share on professional channels

Globally recognised

Land your dream job

Certificate Image

Course outline

Introduction to Web Analytics

This module covers the basics of web analytics, including the importance of measuring website traffic, visitor behavior, and the role of analytics in digital marketing.

Web Analytics Vocabulary

This module covers the key terms and concepts used in web analytics, such as page views, bounce rate, conversion rate, and goal tracking.

Web Analytics - Tools

This module covers the different web analytics tools, including Google Analytics, Adobe Analytics, and others, and how to use them to gather data and insights.

Overview of Google Analytics

Gain an Overview of Google Analytics 4's capabilities and features.

Tracking Visitors and Understanding Behavior

Learn to Track Visitors, Understand User Behavior, and extract insights.

Real-time Information and User Reports

Explore Real-time Information and User Reports for immediate analytics insights

Audiences and Remarketing Thursday

Dive into creating Audiences and executing effective Remarketing strategies using GA4.

Get access to the complete curriculum once you enroll in the course

This course is ideal for

  • Beginners wanting to learn Google Analytics fundamentals.
  • Students and job seekers pursuing digital marketing roles.
  • Working professionals who report on website traffic.
  • Learners who want a Google Analytics 4 certificate.

Introduction to Google Analytics 4

rating icon 4.58

1.5 Hours

Beginner

16.6K+ learners enrolled so far

Get free course content

Master in-demand skills & tools

Test your skills with quizzes

Trusted by 1 Crore+ Learners globally

Learner reviews of the Free Courses

4.58
75%
18%
3%
1%
3%
Reviewer Profile

5.0

India
“Google Analytics GA4”
It was a great content, easy to understand
Reviewer Profile

5.0

Canada
“Web analytics”
Good course
Reviewer Profile

4.0

India
“Introduction to Google Analytics 4Introduction to Google Analytics 4”
Introduction to Google Analytics 4Introduction to Google Analytics 4Introduction to Google Analytics 4
Reviewer Profile

5.0

India
“ga 4”
good
Reviewer Profile

5.0

India
“good”
good
Reviewer Profile

4.0

India
“GA4”
good for upgrade your skills
Reviewer Profile

5.0

“Great Learning's GA4 course offers clear, practical insights for beginners, though advanced topics could be deeper.”
The **Google Analytics 4 course by Great Learning** is a well-structured program, ideal for gaining a strong understanding of GA4. It covers key features like event tracking, reporting, and user behavior analysis, with practical exercises that make applying concepts easier. While the course is comprehensive, it could delve deeper into some advanced topics. Overall, it's great for both beginners and professionals, and the certification adds value to your resume.
Reviewer Profile

4.0

India
“Mastering Web Analytics with Google Analytics 4”
This course provided a comprehensive understanding of Google Analytics 4, the latest iteration of Google's powerful web analytics tool. I learned how to effectively track and measure key metrics related to website traffic, user behavior, and marketing campaigns. The course covered everything from basic web analytics concepts to advanced strategies for audience segmentation and real-time data analysis. Through hands-on projects and real-world examples, I developed practical skills in setting up and configuring GA4, creating custom reports, and using data insights to optimize user experiences and achieve business goals. This course has significantly enhanced my ability to make data-driven decisions and improve the overall performance of web assets.
Reviewer Profile

5.0

India
“Introduction to Google Analytics 4”
Google Analytics 4 (GA4) is a web analytics tool that helps you understand how people use your website or app. It can track every click, scroll, purchase, and other actions across various platforms and devices.
Reviewer Profile

5.0

India
“Introduction to Google Analytics 4 (GA4)”
GA4 offers a new, more flexible approach to tracking, analyzing, and understanding user interactions across websites, mobile apps, and other digital platforms.

Our course instructor

instructor img

Madhur Singh

Career Growth Expert

Digital Marketing Expert

learner icon
1.3M+ Learners
video icon
53 Courses
Madhur Singh is a Research Analyst at Great Learning. As a subject matter expert for Finance, Marketing, and career guidance, his passion is to facilitate students for finance, management- preparation, and in areas like resume building, handling interview questions, career transition, digital marketing, etc.

Frequently Asked Questions

Will I receive a certificate upon completing this free course?

Yes, upon successful completion of the course and payment of the certificate fee, you will receive a completion certificate that you can add to your resume.

Is this course free?

Yes, you may enroll in the course and access the course content for free. However, if you wish to obtain a certificate upon completion, a non-refundable fee is applicable.

What are the prerequisites required to learn this Free Introduction to Google Analytics 4 Course?

You do not need any prior knowledge to learn this Introduction to Google Analytics 4 Course. 

How long does it take to complete this Free Introduction to Google Analytics 4 Course?

Free Introduction to Google Analytics 4 Course is a 1 hour long course, but it is self-paced. Once you enrol, you can take your own time to complete the course.

Will I have lifetime access to the free course?

Yes, once you enrol in the course, you will have lifetime access to any of the Great Learning Academy’s free courses. You can log in and learn whenever you want to.

Will I get a certificate after completing this Free Introduction to Google Analytics 4 Course?

Yes, you will get a certificate of completion after completing all the modules and cracking the assessment. 

How much does this Introduction to Google Analytics 4 Course cost?

It is an entirely free course from Great Learning Academy.

Is there any limit on how many times I can take this free course?

No. There is no limit. Once you enrol in the Free Introduction to Google Analytics 4 Course, you have lifetime access to it. So, you can log in anytime and learn it for free online.

Who is eligible to take this Free Introduction to Google Analytics 4 Course?

You do not need any prerequisites to learn the course, so enrol today and learn it for free online.

Subscribe to Academy Pro+ & get exclusive features

$29/month

No credit card required

Learn from 40+ Pro courses

Access 500+ certificates for free

700+ Practice exercises & guided projects

Prep with AI mock interviews & resume builder

FREE
Excel for Data Science for Beginners
partner logo
star   4.49 20.7K+ learners
1.5 hrs
FREE
IDEs for Data Science
908 learners
3 hrs
FREE
Interview Preparation for Data Science
1.9K+ learners
0.5 hr
FREE
Linear Programming for Data Science
star   4.59 12.2K+ learners
3 hrs

Similar courses you might like

FREE
Search Engine Marketing
star   4.5 58.4K+ learners
1.5 hrs
FREE
How to start Blogging?
star   4.47 59.7K+ learners
1 hr
FREE
IPL Digital Marketing
star   4.51 11.3K+ learners
1.5 hrs
FREE
Digital Transformation
star   4.52 28.5K+ learners
1 hr

Related Digital Marketing Courses

50% Average salary hike
Explore degree and certificate programs from world-class universities that take your career forward.
Programs starting at ₹5,000 per month
checkmark icon
Placement assistance
checkmark icon
Personalized mentorship
checkmark icon
Detailed curriculum
checkmark icon
Learn from world-class faculties

Other Digital Marketing tutorials for you

Enroll For Free