CRM Free Course with Certificate

Customer Relationship Management

Updated with GenAI for 2025
star 4.59  Beginner level 2.25 learning hrs 124.9K+ Learners

Learn the fundamentals of Customer Relationship Management (CRM), explore key processes, and learn how to build lasting customer relationships. Enroll in our free CRM course to learn strategies that drive satisfaction and loyalty.

Instructor:

Edwin Thomas

Key Highlights

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About this course

This free Customer Relationship Management (CRM) course will equip you with the practical skills to build strong, lasting customer relationships that drive business success. You’ll learn how to effectively manage customer interactions, improve satisfaction, and foster loyalty, giving you a customer-centric edge in your professional role.


The course covers essential CRM processes, including communication strategies, customer service, and relationship management. You’ll also learn from real-world CRM examples from companies like Apple and Amazon, showing how these strategies directly impact business growth. By the end of the course, you’ll have the skills to enhance your customer relationships, along with a certificate to demonstrate your expertise.

Course outline

Main components of Operations Management

This chapter will cover components like People Management, Lead Management, Sales Force Automation, Customer Service, Marketing, Work Flow Automation, Business Reporting & Analytics.

 

Introduction to Customer Relationship Management

This chapter will explain what CRM is, why it is needed, and its end goal. It will also talk about some brief real-life examples to better grasp the concept of CRM.

 

 

What is Customer Relationship Management?

CRM refers to companies’ strategies, practices, and technologies to manage and analyze their customers’ interactions. This module of the CRM course online will help you understand Customer Relationship Management better. 

 

Benefits of CRM

This chapter throws light on how CRM benefits the business. It will go on to talk about benefits like segmentation, customer retention, and more CRM provides to Sales & Marketing teams.

 

CRM Process

This chapter will have a step-by-step explanation of the CRM process. From identifying the target market, defining strategy, and customer handling to performance management software selection and re-engaging customers.

 

 

What does Customer Relationship Managers do?

In this chapter, you will understand a customer relationship manager's essential roles and responsibilities and what their day looks like.

 

Examples of CRM

After understanding CRM from a theoretical point of view, this chapter will take on a few real-life examples like Apple's & Amazon's CRM growth strategies.

 

 

ChatGPT for Customer Support

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In this module, you will explore ChatGPT’s role in transforming customer service, its key benefits for the industry, and practical ways to leverage it for efficient, personalized support.

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Customer Relationship Management

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2.25 Hours

Beginner

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124.9K+ learners enrolled so far

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Learner reviews of the Free Courses

4.59
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Reviewer Profile

5.0

Country Flag India
“Role of Customer Relationship Management”
The CRM course provided valuable insights into customer relationship management strategies, tools, and best practices. It covered key areas like customer segmentation, data analysis, and personalized marketing. The hands-on approach to CRM software was especially useful. Overall, the course enhanced my understanding of building stronger, more effective customer relationships. A well-organized and understandable course.
Reviewer Profile

5.0

Country Flag Nigeria
“Insightful Experience with Well-Organized Content”
The instructors were clear and engaging, breaking down complex concepts into digestible bits. I particularly appreciated the practical examples and scenarios that showed how CRM strategies are applied in real business contexts, like Amazon and Apple's growth strategy. The platform itself was seamless, with a user-friendly interface that made learning enjoyable. Overall, this course exceeded my expectations and is a great starting point for anyone looking to understand CRM better.
Reviewer Profile

5.0

“Feedback on Customer Relationship Management Courses”
The Customer Relationship Management (CRM) course is an excellent resource for anyone looking to enhance their understanding of building and maintaining strong customer relationships. The course covers key concepts like customer segmentation, lead management, and the use of CRM tools, providing practical insights for improving customer service and retention. The content is engaging, easy to follow, and highly relevant to real-world business applications. Highly recommended for professionals seeking to boost their CRM skills!
Reviewer Profile

5.0

Country Flag United States
“CRM Tools Engagement and Sales Tracking”
A lifesaver for skills. The CRM training was excellent—clear, concise, and highly informative. It covered everything from basic features to advanced functions, making it easy to apply immediately. The hands-on approach and knowledgeable instructor made the learning experience both engaging and valuable.
Reviewer Profile

5.0

Country Flag Nigeria
“Comprehensive and Engaging CRM Course”
The platform offered a well-structured CRM course that balanced theory with practical application. The lessons were easy to follow, and the interactive modules, case studies, and hands-on tutorials made the learning experience engaging and valuable. Highly recommended for anyone looking to master customer relationship management!
Reviewer Profile

5.0

“Amazing and Engaging Learning Experience”
I thoroughly enjoyed the curriculum and how easy it was to follow. The instructors explained the concepts clearly, and the quizzes and assignments were helpful in reinforcing the material. The course covered the topics in-depth, providing me with practical skills and tools that I can apply in real-world situations. Overall, it was an excellent learning experience!
Reviewer Profile

5.0

Country Flag Germany
“Very Good, Best Teacher, Best Lessons”
The course was informative and well-organized, providing a clear understanding of key concepts. The teacher was engaging and knowledgeable, always willing to help clarify doubts. The practical examples used throughout the course enhanced my learning experience. Overall, a valuable and enriching educational experience.
Reviewer Profile

5.0

“An Enriching Certification Journey, Boosting My Skills and Real-World Confidence!”
Throughout my certification journey, I was able to dive deep into new concepts and refine my skills in a structured, engaging way. Each lesson felt like a building block, increasing my confidence and understanding. I appreciated the blend of practical tasks and theoretical insights, which allowed me to apply what I learned in real-world scenarios. The experience not only enhanced my knowledge but also empowered me to tackle challenges with newfound enthusiasm and clarity. I look forward to applying these skills in future projects and continuing my learning journey.
Reviewer Profile

5.0

Country Flag India
“Good Experience with Valuable Insights for Career Growth”
This course on CRM will help me a lot in my career and my skills increment.
Reviewer Profile

5.0

Country Flag India
“Amazing Experience with HR Analytics Insights”
It was truly a great experience that left a lasting impression. The course provided me with valuable insights and a deeper understanding of the subject matter. The content was well-structured and engaging, making complex concepts easier to grasp. The instructor played a significant role in enhancing the learning experience with their expertise and interactive teaching methods, which kept me motivated throughout.

Our course instructor

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Edwin Thomas

Research Analyst

Management Expert

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412.3K+ Learners
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6 Courses
Edwin Thomas is a Research Analyst at Great Learning, where he applies his analytical mindset and structured approach to support high-quality content development and research. He has completed courses in crisis management, brand management, and social media management, giving him strong insights into modern business strategy and digital communication. With prior experience at Great Learning managing LMS content and building dashboards, he combines technical proficiency with operational understanding. Skilled in tools such as Python, SQL, and Tableau, he leverages data-driven thinking to produce clear, accurate, and impactful learning materials for a wide range of learners.

Frequently Asked Questions

Will I receive a certificate upon completing this free course?

Yes, upon successful completion of the course and payment of the certificate fee, you will receive a completion certificate that you can add to your resume.

Is this course free?

Yes, you may enroll in the course and access the course content for free. However, if you wish to obtain a certificate upon completion, a non-refundable fee is applicable.

What will I learn in this Customer Relationship Management (CRM) course?

In this free CRM course, you’ll learn how to manage and enhance customer relationships effectively. The course covers the basics of CRM systems, handling customer data, and building strategies to improve customer satisfaction and loyalty. You will also explore the various tools and technologies used in CRM to streamline processes, enhance customer engagement, and support business growth.

Who should take this Free CRM course?

This course is ideal for anyone interested in learning about Customer Relationship Management, whether you’re a beginner, a student, or a professional looking to improve your CRM skills. It’s also suitable for HR professionals, sales managers, and marketing teams seeking more profound insights into CRM strategies and tools.

How long does it take to complete this free CRM course?

The course includes approximately 2.25 hours of content. It is self-paced, so you can progress at your own speed, making it easy to fit into your schedule.

What modules are covered in this free online CRM course?

 In this course, you’ll explore several essential aspects of CRM, including:

  • Main Components of Operations Management
  • Introduction to Customer Relationship Management
  • What is Customer Relationship Management?
  • Benefits of CRM
  • CRM Process
  • What does Customer Relationship Managers do?
  • Examples of CRM
  • ChatGPT for Customer Support


Is the Customer Relationship Management course a certification course?

This Customer Relationship Management course offers a certificate of completion, not a professional certification.

What skills will I gain in this CRM Training course?

The skills you will gain

  • CRM Fundamentals
  • CRM Benefits Analysis
  • Operations Management Understanding
  • CRM Process Implementation
  • Customer Relationship Management
  • CRM Problem Solving
  • CRM Application
  • CRM Strategy Development


How can I apply what I learn in this CRM course to my work?

After completing this course, you will be able to apply the CRM concepts and tools to improve customer service, sales processes, and marketing strategies. You’ll also be able to use CRM data to analyze customer behaviors, optimize business operations, and develop strategies to build stronger customer relationships.

What industries can benefit from CRM?

CRM is widely used in industries such as retail, banking, hospitality, telecommunications, and healthcare. The techniques and tools taught in this course apply to any industry that requires customer interaction and engagement. Whether you're in customer service, sales, or marketing, CRM systems can help improve your processes and customer outcomes.

Is this free CRM course with certificate self-paced?

Yes, the course is entirely self-paced. You can start at any time and progress through the content at your own pace. This makes it ideal for professionals or students who want to learn CRM free without worrying about strict timelines.



Can I start this CRM course without any prior experience

Yes, this course is designed for beginners. No prior knowledge of CRM systems or data analytics is required. The course starts with the basics and builds up to more advanced concepts, making it accessible for anyone interested in learning CRM free.



What are the steps to enroll in this course?

To enroll in CRM Course, follow the steps mentioned below: 

1. Click on the “ENROL NOW” or "ENROL FOR FREE" button at the top right of the page.

2. Sign up and create an account to get started.

3. Once you have validated your details, a window with the overall content and learning videos will appear.

4. You can get started by playing the videos.

 

 

Who is eligible to take this Free online Customer Relationship Management Course?

There are no eligibility criteria to take this course. If you are an aspiring CRM professional, then you can go ahead and take up this course.

 

Why choose Great Learning Academy for this CRM course?

Great Learning is a global ed-tech platform committed to creating skilled professionals. The Great Learning Academy program provides popular free online courses to assist learners in succeeding in their careers.

The free online courses with certificates offered by Great Learning Academy have helped more than 4 million students in 140 countries. Additionally, it provides students with various trending assignments and projects to work on to brush up and enhance their skill set.

 

 

Can I sign up for multiple courses from Great Learning Academy at the same time?

Yes, you can sign up for multiple courses from Great Learning Academy and enroll in any field you are interested in simultaneously.

 

How much does this CRM course cost?

It is an entirely free course from Great Learning Academy. Anyone interested in acquiring knowledge about CRM and building a career in it can get started with this course.

 

What knowledge and skills will I gain upon completing this CRM course?

You will learn what CRM is, its process, its benefits to the business, & why big companies prefer implementing CRM into their strategies.

 

What are my next learning options after this CRM course?

Once you have completed this CRM course, you can go ahead and learn about People Management, Communication Management, and more. You can further your learning with the help of an Executive PG Program in Management.

 

What are the prerequisites required to learn this CRM course?

There are no prerequisites for this course. This CRM course will enhance your customer relationship management skills and eventually build a career in it. 

 

Will I have lifetime access to the free course?

Yes, this course is self-paced, where you can access it and learn at any time at your convenience.

 

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