AI Powered Digital Marketing


Skill level


Course cost

About this session

AI is the new electricity and it is impacting every one of our lives in different forms. AI is also driving the Digital Transformation across various MNCs. This ensures evolution of new digital models and change in the existing ways of doing business. In the recent times, businesses adopting Digital Marketing is on the rise and this helps marketers to drive better ROI. With more data collected across online channels, it becomes easier for marketers to understand deeper about customers and run better campaigns to achieve specific and targeted results. ""AI powered Digital Marketing"" brings the best of both the worlds - AI and Digital Marketing. In this session, we will understand this space and explore practical applications of AI in Digital Marketing.

About the Speaker

Mr. Laxminarayanan G

Associate Director


This Master class will be taken by Laxminarayanan G, an Associate Director from one of the big four consulting firms. He is a management graduate from IIM Lucknow with a Post Graduate Diploma in AI/Machine Learning from IIIT Bangalore. He is an experienced management consultant with extensive experience in providing AI and Analytics consulting to many Fortune500 companies over the last 13+ years. He is also a visiting faculty in IIM Kolkata, Lucknow and Trichy engaged in teaching modern day tools and techniques for students. He is an avid speaker at different industry forums and a regular guide to several MSMEs through CII (Confederation of Indian Industry)

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