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Name: Marketing Analytics
Rating: 4.57 (1922 reviews)

Marketing Analytics

4.57 Beginner level 1.5 learning hrs 29.7K+ Learners

Learn marketing analytics from basics in this free online training. Marketing analytics course is taught hands-on by experts. Learn all brand value, marketing analytics models, LTV & lot more. Best for beginners. Start now!

Instructor:

Madhur Singh

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10,000+ certificates claimed, get yours today!

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Skills you will gain

Brand Value

Customer Lifetime Value

Key Highlights

Get free course content

Master in-demand skills & tools

Test your skills with quizzes

About this course

Over 70% of the businesses started during the covid times have their entire marketing budget in digital space, which makes it increasingly important to track the large chunks of data.If you're not a professional or have never worked with marketing analytics,You might be thinking how effectiveness is evaluated, where marketing data originates from, and why it needs to be analysed. Now this is where marketing analytics enters the picture. Marketing analytics refers to the technologies that are used to create, execute, and analyze marketing campaigns across all media.This course will bring an insight into Brand value and various models that help analyse the marketing efforts.

Stand out with an industry-recognized certificate

Start learning

10,000+ certificates claimed, get yours today!

Get noticed by top recruiters

Share on professional channels

Globally recognised

Land your dream job

Course outline

Introduction to Marketing

This module provides a comprehensive overview of the marketing concept and its various definitions.

Summary

This comprehensive module on Organizational Behaviour, covers the concept, importance, elements, levels, types, and objectives of the field. It provides a deep understanding of the subject to enhance interpersonal and communication skills and create a positive work environment.

Brand Value

Digital Marketing

Agenda For The Course

Why Marketing Analytics?

Challenges in Marketing Analytics

Marketing Analytics Models

Customer Lifetime Value

This module talks about customer lifetime value and its estimation, customer equity and customer profitability.

Marketing Analytics Jobs

Get access to the complete curriculum once you enroll in the course

View Full Course

Marketing Analytics

4.57

1.5 Hours

Beginner

29.7K+ learners enrolled so far

Get free course content

Master in-demand skills & tools

Test your skills with quizzes

Trusted by 10 Million+ Learners globally

4.6

4.89

4.94

4.7

Learner reviews of the Free Courses

4.57

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17%

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Karthikeya Lolla

5.0

★★★★ ★

India

“Mastering Data-Driven Decision Making with Marketing Analytics”

This course provided a comprehensive overview of marketing analytics tools and techniques. I particularly enjoyed the hands-on exercises that allowed me to apply the concepts to real-world data. The instructor's expertise and guidance were invaluable in helping me develop the skills to analyze and interpret marketing data effectively.

Gagandeep Singh

5.0

★★★★ ★

Germany

“Very Good, Best Teacher, Best Lessons”

The course was informative and well-organized, providing a clear understanding of key concepts. The teacher was engaging and knowledgeable, always willing to help clarify doubts. The practical examples used throughout the course enhanced my learning experience. Overall, a valuable and enriching educational experience.

Aditya Kashyap

5.0

★★★★ ★

India

“Great Knowledge Provided by the Instructor”

Great knowledge provided by the instructor. The tools were amazing as well.

Kanwaljeet Singh

5.0

★★★★ ★

India

“Great Experience of Learning Marketing Analytics”

It was a good experience learning marketing through these videos. The teacher cleared all the important concepts.

Harshita Lakhanpal

5.0

★★★★ ★

India

“Taught in a Very Student-Friendly Manner, Quite Informative”

You can add more modules about the same for a deeper understanding of the topic.

Melissa Buckley

5.0

★★★★ ★

United States

“Easy to Follow and Informative - Liked Instructor as Well”

The instructor was knowledgeable and offered good insights and examples.

Jahanvi Aggarwal

5.0

★★★★ ★

India

“Easy to Understand. I Learned a Lot About My Course Marketing Analytics.”

I liked the tutor & the video lecture. It was short but at the same time, full of content & information.

Sourish Chakraborty

5.0

★★★★ ★

United States

“Certification on Marketing Analytics”

The course covered all the major details on Marketing Analytics with great clarity.

Enock Lichilo

5.0

★★★★ ★

South Africa

“In My Learning Experience So Far with Great Learning I Have Gained a Lot of Knowledge in the Most Simplest, Most Understandable Way One Can Imagine.”

Great learning platform has really opened the doors to a professional world and I am so grateful for this opportunity. With platforms like this one, learning becomes easy and enjoyable.

Sarah Khan

5.0

★★★★ ★

India

“Learned So Much from This Course Which Is Something I Could Not Find Anywhere”

Honestly, thank you for this. I couldn't find stuff like this on YouTube and I needed the knowledge for my master's.

Our course instructor

Madhur Singh

Career Growth Expert

Digital Marketing Expert

1.3M+ Learners

53 Courses

Madhur Singh is a Research Analyst at Great Learning. As a subject matter expert for Finance, Marketing, and career guidance, his passion is to facilitate students for finance, management- preparation, and in areas like resume building, handling interview questions, career transition, digital marketing, etc.

Frequently Asked Questions

Will I receive a certificate upon completing this free course?

Yes, upon successful completion of the course and payment of the certificate fee, you will receive a completion certificate that you can add to your resume.

Is this course free?

Yes, you may enroll in the course and access the course content for free. However, if you wish to obtain a certificate upon completion, a non-refundable fee is applicable.

Will I get a certificate after completing this Marketing Analytics free course?

Yes, you will get a certificate of completion for Marketing Analytics after completing all the modules and cracking the assessment. The assessment tests your knowledge of the subject and badges your skills.

How much does this Marketing Analytics course cost?

It is an entirely free course from Great Learning Academy. Anyone interested in learning the basics of Marketing Analytics can get started with this course.

Is there any limit on how many times I can take this free course?

Once you enroll in the Marketing Analytics course, you have lifetime access to it. So, you can log in anytime and learn it for free online.

Can I sign up for multiple courses from Great Learning Academy at the same time?

Yes, you can enroll in as many courses as you want from Great Learning Academy. There is no limit to the number of courses you can enroll in at once, but since the courses offered by Great Learning Academy are free, we suggest you learn one by one to get the best out of the subject.

Why choose Great Learning Academy for this free Marketing Analytics course?

Great Learning Academy provides this Marketing Analytics course for free online. The course is self-paced and helps you understand various topics that fall under the subject with solved problems and demonstrated examples. The course is carefully designed, keeping in mind to cater to both beginners and professionals, and is delivered by subject experts. Great Learning is a global ed-tech platform dedicated to developing competent professionals. Great Learning Academy is an initiative by Great Learning that offers in-demand free online courses to help people advance in their jobs. More than 5 million learners from 140 countries have benefited from Great Learning Academy's free online courses with certificates. It is a one-stop place for all of a learner's goals.

What are the steps to enroll in this Marketing Analytics course?

Enrolling in any of the Great Learning Academy’s courses is just one step process. Sign-up for the course, you are interested in learning through your E-mail ID and start learning them for free online.

Will I have lifetime access to this free Marketing Analytics course?

Yes, once you enroll in the course, you will have lifetime access, where you can log in and learn whenever you want to.