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Marketing Analytics

star 4.57  Beginner level 1.5 learning hrs 30K+ Learners

Learn marketing analytics from basics in this free online training. Marketing analytics course is taught hands-on by experts. Learn all brand value, marketing analytics models, LTV & lot more. Best for beginners. Start now!

Instructor:

Madhur Singh

Marketing Analytics

star 4.57  Beginner level 1.5 learning hrs 30K+ Learners
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Skills you will gain

Brand Value

Customer Lifetime Value

Key Highlights

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Master in-demand skills & tools

Test your skills with quizzes

About this course

Over 70% of the businesses started during the covid times have their entire marketing budget in digital space, which makes it increasingly important to track the large chunks of data.If you're not a professional or have never worked with marketing analytics,You might be thinking how effectiveness is evaluated, where marketing data originates from, and why it needs to be analysed. Now this is where marketing analytics enters the picture. Marketing analytics refers to the technologies that are used to create, execute, and analyze marketing campaigns across all media.This course will bring an insight into Brand value and various models that help analyse the marketing efforts.

Stand out with an industry-recognized certificate

Start learning

10,000+ certificates claimed, get yours today!

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Share on professional channels

Globally recognised

Land your dream job

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Course outline

Introduction to Marketing

This module provides a comprehensive overview of the marketing concept and its various definitions.

Summary

This comprehensive module on Organizational Behaviour, covers the concept, importance, elements, levels, types, and objectives of the field. It provides a deep understanding of the subject to enhance interpersonal and communication skills and create a positive work environment.

Brand Value

Digital Marketing

Agenda For The Course

Why Marketing Analytics?

Challenges in Marketing Analytics

Marketing Analytics Models

Customer Lifetime Value

This module talks about customer lifetime value and its estimation, customer equity and customer profitability.

Marketing Analytics Jobs

Get access to the complete curriculum once you enroll in the course

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Marketing Analytics

rating icon 4.57

1.5 Hours

Beginner

Sign up with Email

30K+ learners enrolled so far

Get free course content

Master in-demand skills & tools

Test your skills with quizzes

Trusted by 10 Million+ Learners globally

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Learner reviews of the Free Courses

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Reviewer Profile
2023-25 PRANJAL KUMAR

5.0

★★★★ ★
India
“Comprehensive Online Course Review: Engaging Content, Expert Instructors, and Practical Exercises for Effective Professional Development. Highly Recommended for Anyone Seeking Valuable Insights and Applicable Skills”
The online course was exceptionally well-structured and informative. The content was engaging, and the instructors were knowledgeable and clear in their explanations. The interactive elements and practical exercises greatly enhanced the learning experience. Overall, it provided valuable insights and skills that are directly applicable to my professional development. Highly recommended!
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Reviewer Profile
Shafquat Hamid Khan

5.0

★★★★ ★
“The course taught me how to leverage data to make informed marketing decisions and improve strategies.”
I enjoyed how the course combined data analysis techniques with practical marketing applications. Learning to analyze customer behavior, measure campaign performance, and predict trends using analytics tools was extremely useful. The hands-on experience with tools like Google Analytics and Excel made the concepts more relatable and actionable. Understanding how to interpret data to drive marketing decisions has greatly enhanced my ability to create data-driven strategies.
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Reviewer Profile
Prathamesh Wagh

5.0

★★★★ ★
India
“This course helps the overall commercial system by teaching how to analyze and optimize data into consumer traffic, which is easily available on the internet domain.”
1. The instructor 2. The concepts he taught 3. His fluent language communication.
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Reviewer Profile
Gayathri Shanavas

5.0

★★★★ ★
India
“The course was highly beneficial, offering valuable insights and practical knowledge. The content was well-structured, engaging, and relevant, significantly enhancing my understanding and skills in the subject matter.”
The course was excellent and very informative. It provided clear and practical knowledge that I found useful. The lessons were well-organized and engaging, making it easy to understand and apply the concepts. Overall, it was a great experience that significantly improved my skills and understanding of the topic.
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Reviewer Profile
Christina Epitawala

5.0

★★★★ ★
“The Online Marketing Analytics course was excellent!”
The instructor was highly knowledgeable, clear, and engaging. The content was informative and easy to follow, making complex topics simple to understand. I gained valuable insights that will definitely enhance my marketing strategies. Highly recommended for anyone looking to improve their skills!
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Reviewer Profile
Sarah Khan

5.0

★★★★ ★
India
“Learned So Much from This Course Which Is Something I Could Not Find Anywhere”
Honestly, thank you for this. I couldn't find stuff like this on YouTube and I needed the knowledge for my master's.
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Reviewer Profile
Mahan Korgaonkar

5.0

★★★★ ★
India
“Understanding Marketing Analytics”
Marketing Analytics job profiles and KPIs. Brief introduction to Marketing Analytics.
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Reviewer Profile
Srishti Srivastava

4.0

★★★ ★ ☆
India
“Marketing strategies and tools that can be utilized to make data more readable.”
It was a thorough explanation for a beginner-level learning from scratch.
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Reviewer Profile
Sureshchandra Agarwal

4.0

★★★ ★ ☆
India
“Highlight of my learning experience in this course”
Presented in simple and understandable language with adequate topics and depth of each topic.
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Reviewer Profile
Star Glitter

5.0

★★★★ ★
Morocco
“Best introduction and learning about Marketing Analytics”
The course in general is very good with a clear and simple explanation.
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Our course instructor

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Madhur Singh

Career Growth Expert

Digital Marketing Expert

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1.4M+ Learners
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53 Courses
Madhur Singh is a Research Analyst at Great Learning. As a subject matter expert for Finance, Marketing, and career guidance, his passion is to facilitate students for finance, management- preparation, and in areas like resume building, handling interview questions, career transition, digital marketing, etc.

Frequently Asked Questions

Will I receive a certificate upon completing this free course?

Yes, upon successful completion of the course and payment of the certificate fee, you will receive a completion certificate that you can add to your resume.

Is this course free?

Yes, you may enroll in the course and access the course content for free. However, if you wish to obtain a certificate upon completion, a non-refundable fee is applicable.

Will I get a certificate after completing this Marketing Analytics free course?

Yes, you will get a certificate of completion for Marketing Analytics after completing all the modules and cracking the assessment. The assessment tests your knowledge of the subject and badges your skills.

How much does this Marketing Analytics course cost?

It is an entirely free course from Great Learning Academy. Anyone interested in learning the basics of Marketing Analytics can get started with this course.

Is there any limit on how many times I can take this free course?

Once you enroll in the Marketing Analytics course, you have lifetime access to it. So, you can log in anytime and learn it for free online.

Can I sign up for multiple courses from Great Learning Academy at the same time?

Yes, you can enroll in as many courses as you want from Great Learning Academy. There is no limit to the number of courses you can enroll in at once, but since the courses offered by Great Learning Academy are free, we suggest you learn one by one to get the best out of the subject.

Why choose Great Learning Academy for this free Marketing Analytics course?

Great Learning Academy provides this Marketing Analytics course for free online. The course is self-paced and helps you understand various topics that fall under the subject with solved problems and demonstrated examples. The course is carefully designed, keeping in mind to cater to both beginners and professionals, and is delivered by subject experts. Great Learning is a global ed-tech platform dedicated to developing competent professionals. Great Learning Academy is an initiative by Great Learning that offers in-demand free online courses to help people advance in their jobs. More than 5 million learners from 140 countries have benefited from Great Learning Academy's free online courses with certificates. It is a one-stop place for all of a learner's goals.

What are the steps to enroll in this Marketing Analytics course?

Enrolling in any of the Great Learning Academy’s courses is just one step process. Sign-up for the course, you are interested in learning through your E-mail ID and start learning them for free online.

Will I have lifetime access to this free Marketing Analytics course?

Yes, once you enroll in the course, you will have lifetime access, where you can log in and learn whenever you want to.

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