Home Authors Posts by Lateeka Sabharwal

Lateeka Sabharwal

Lateeka Sabharwal
A history buff who can't get enough of the past, Lateeka loves cycling, running and eating. When she's not busy overthinking and daydreaming about the world turning upside down, you might see her binge watching F.R.I.E.N.D.S or curling up with a good book while enjoying some dark chocolate. However, her love for learning something new trumps all.
social media marketing

How to use Social Media Marketing during these uncertain times to grow your Business

COVID-19 has taken such a heavy toll on vulnerable communities and companies that they have to rethink their social media marketing strategies. In times of uncertainty, it is hard to know what...
snapchat marketing

How to Use Snapchat Lenses, Filters, and Geofilters for your Social Media Marketing Strategy?

Launched in 2011, Snapchat might not have as much of a strong user base as other social media marketing giants, but creating content on this decade-old (almost) platform is not like any...
influencer campaign

How to create a Successful Influencer Campaign?

How to create a killer influencer campaign? Is your brand getting all the attention that it deserves on social media? Increasing your brand value on social media is not...

What can Legal Professionals Learn from Design Thinking?

As with sectors such as healthcare, education and housing, Design Thinking is driving innovation and revolutionising products and services in the legal domain as well. Perhaps, Design Thinking has been used more...
Product Marketing Strategy

Brand Marketing Vs Product Marketing Strategy? Which Works Best for your Business?

What is Product Marketing?Advantages of Product MarketingWhat is Brand Marketing?Advantages of Brand MarketingDeciding what works best for your business Conclusion  Product Marketing and Brand Marketing are two faces of the...