- What Does the AI-Powered Product Design and Innovation Certificate Cover?
- How Does the Certificate Help Professionals Build AI-Powered Products?
- Certificate Delivery and Learning Experience
- Faculty and Industry Expertise
- Who Is the Certificate For?
- Certificate of Completion
- About IDC School of Design, IIT Bombay
- About Great Learning
Artificial Intelligence is changing how organisations approach product development, from user research and ideation to prototyping and testing. AI can compress new product development cycles by up to 50%, yet 84% of product teams remain concerned about whether their products will succeed in the market.
Addressing this challenge, the IDC School of Design at the Indian Institute of Technology Bombay (IIT Bombay), through Educational Outreach, offers the Certificate in AI-Powered Product Design and Innovation. The 5-month online certificate is designed to help product, design, technology, and innovation professionals apply AI across the product design process while maintaining a human-centred approach.
What Does the AI-Powered Product Design and Innovation Certificate Cover?
The certificate focuses on combining AI-powered product design with established design thinking principles. It covers AI literacy, prompt engineering, no-code web development, Agentic AI, design research, ideation, product visualisation, prototyping, and testing.
The 14-module curriculum progresses through five stages: AI fluency for design; design thinking, problem framing, and research; concept development, analysis, and visualisation; prototyping and taking the product to market; and the Capstone Project.
Participants learn to define design challenges, conduct user and market research, develop product concepts, and evaluate them using frameworks such as feasibility, viability, and desirability. The curriculum also introduces AI-assisted prototyping, usability testing, and iterative design.
The certificate extends beyond product development to cover AI-powered lead magnets and digital marketing in the Agentic AI age, helping participants understand how to take products to their intended audiences.
How Does the Certificate Help Professionals Build AI-Powered Products?
The certificate focuses on applying AI throughout the product development lifecycle rather than using it for isolated tasks.
Participants work through two dedicated Design Sprints, covering physical and digital product challenges. These time-bound exercises involve rapid experimentation, structured peer and faculty critique, and the application of AI tools to real design challenges.
The certificate also includes an applied Capstone Project, which participants develop around a challenge from their professional context or a faculty-guided brief. The project progresses through structured milestones, with guidance from IIT Bombay faculty, and concludes with a final submission and showcase.
Together, these components help participants develop the ability to identify user needs, evaluate AI applications, build prototypes, and refine product concepts based on feedback.
Certificate Delivery and Learning Experience
The certificate combines weekly live interactive sessions led by faculty from IDC School of Design, IIT Bombay, with AI tool demonstrations, guided activities, and practical design exercises.
Participants also have the opportunity to attend an optional three-day campus immersion at IIT Bombay. The experience includes in-person design critique, studio sessions, peer collaboration, faculty interaction, and sessions with industry experts working in AI and product design.
The certificate provides dedicated support from a Program Manager throughout the learning journey.
Faculty and Industry Expertise
The certificate brings together faculty from IDC School of Design, IIT Bombay, and experienced industry professionals.
The faculty includes Prof. R. Sandesh, Prof. Nishant Kamboj, Prof. E. Yohan, Dhruv Parmar, and Prasad Bokil. Industry experts include Poyni Bhatt, Rajeev Suri, and Prandeep Gyanvir.
Who Is the Certificate For?
The AI product design certificate is intended for professionals looking to integrate AI into product development and innovation. Its target audience includes:
- Product managers, associate product managers, and innovation leads.
- Product designers, UX and UI designers, and customer experience leads.
- Entrepreneurs, founders, and professionals leading new product development.
- Technology managers, business analysts, strategy leads, and domain experts.
- Educators, trainers, and learning and development professionals.
Certificate of Completion
Upon successful completion of the certificate, participants earn a Certificate of Completion from IIT Bombay. The certificate recognises the learning and design capabilities developed throughout the certificate.
Participants attending the optional campus immersion also receive a separate participation certificate issued by the Course Coordinator.
About IDC School of Design, IIT Bombay
Established in 1969, the IDC School of Design at IIT Bombay is one of India's oldest design schools within a technical institution. Its academic approach brings together design research, technology, and human needs, with programmes spanning Industrial Design, Communication Design, Interaction Design, Animation, Mobility, and Vehicle Design.
About Great Learning
Great Learning is the ed-tech partner for the Certificate in AI-Powered Product Design and Innovation. It offers professional and higher education certificates across business, technology, and interdisciplinary domains in collaboration with leading academic institutions worldwide.
