study digital marketing

Introduction

The recent innovation in technology and its adaptation by businesses have changed the way we communicate and receive information. And with the advent of smartphones made more affordable, most people now get information directly from the internet. 

Businesses are working around the clock to find new strategies to maximize their interaction with their customers by taking advantage of technology. To do so, they have strengthened their Digital Marketing efforts to make very specific content designed to attract their target audience and engage with them. 

As the economy continues to become even more digital, it is clear that Digital Marketing, as a career choice, is here to stay. If you are interested in learning more about this field and why it might be fruitful to study digital marketing, scroll down to find out! 

8 reasons you should study Digital Marketing

Growing Demand for Digital Marketers 

As most companies and businesses understand the importance of digitizing their operations, there is a growing need for advanced experts in the digital marketing field to promote their services. 

Internet advertising has already overtaken TV as one of the largest advertising segments. Also, most CFO’s report that Digital marketing will account for over 75% of their spending over the next few years. Top global brands, including Google, are actively on the lookout for new generation digital marketers who can promote them in the area of emerging innovations. 
Further, there also seems to be an existing gap between the demand and supply of qualified digital marketers. According to Market Hiring Trends, this gap can be accounted to an equivalent of 59% in demand and 19% in supply. Hence, there certainly are lots of available options for digital marketing positions to fill! If you study digital marketing with a certified course, you are almost guaranteed to find a secure job.

Easy to Start a Career 

One of the most inclusive factors about Digital Marketing is that individuals from any background can switch to this field, granted they have the apt certifications and experience. 

You do not need to have a three or four-year degree in any particular field to succeed as a Digital Marketer. After completing your Bachelor’s degree, you can get a certification in Digital Marketing regardless of what you studied before and build a solid portfolio with some diverse projects.

Even in terms of equipment and working style, it is straightforward to start applying for freelance projects and internships. In order to study digital marketing and eventually practice it, all you need to succeed as a novice Digital Marketer is a laptop, a strong internet connection, and good internet communication skills to put yourself out there. Everything else will follow.  

Digital Marketing Gives you Entrepreneurial Skills 

There is surely an overlap in the skills that are common between a good Digital Marketer and a dynamic Entrepreneur. 

When you study digital marketing from an accredited institution, you are sure to learn certain behavioral skills. 

Digital Marketers need to be proactive self-starters, have good communication skills, be quick on their feet to respond to changes in the market, and excellent at promoting the brand they are representing. All of these qualities make Entrepreneurs stand out from their competitors.

Further, Digital Marketers also have to have good working relationships with their clients to plan strategies and use creative methods to inspire people to buy their products. These once again automatically give them certain leadership qualities that help them in being the face of a brand. 

Digital marketing combines different social media platforms to launch effective campaigns

Digital Marketing Jobs are Diverse and Popular

While Digital Marketing is a segment of Marketing, it also has further specializations – all of which can be fun and pretty exciting. Taking a course to study digital marketing will give you access to specializations such as:

  • Social Media Marketing: Using social media platforms such as Instagram, Facebook, and Twitter to target and reach potential customers.
  • Email Marketing: Developing relationships with clients by making your brand more visible via information and content sent through emails.
  • Offline Marketing: Focusing on the more old-school media such as ads, billboards, radio, and print media.
  • Influencer Marketing: Using already-established and well-known experts in an industry with a social media presence to recommend and promote your brand.

You can further work remotely on Digital Marketing projects by selecting clients and projects overseas. As long as you have the proper professional skills in Digital Marketing, the sky truly is the limit when it comes to the kinds of clients you can work with! 

Good Salary Package 

According to PayScale and Glassdoor, here are some salary packages earned by Digital Marketers in 2021: 

  • Digital Marketing Manager – 74,000 USD/year
  • Social Media Manager – 44,000 USD/year
  • SEO Manager – 80,000 USD/year
  • Content Marketing Manager – 67,000 USD/year
  • Product Marketing Manager – 114,000 USD/year
  • Brand Marketing Manager – 87,000 USD/year

And with the growing demand for Digital Marketers and increased spending on them by companies, these salary packages are only expected to grow further. The key thing to note here is that these are not salary packages for novice or amateur digital marketers, but rather for those who have taken the time to formally study digital marketing and ensure they understand the ins and outs of this field. 

Recession-Proof (or should we say Pandemic-Proof) Job

What makes Digital Marketing a ‘recession-proof’ job is that it is always required in every sector. As long as the workforce is using the internet and laptops for business operations, there will always be a need for Digital Marketers. 

And this past year, we have noticed that it is pandemic-proof as well. As businesses scrambled to move their operations online and find new audiences and new ways of marketing their products to stand out among their competitors, the demand for digital marketers shot up. 

When you study digital marketing, you can rest assured that it’s going to be a smart investment and definitely will not be a sunk cost!

Combines Creativity and Hard-Work 

Digital Marketing is one of those rare fields where you can combine your passion for having an artistic vision with the goals of meeting targets and deadlines. 

While a program where you study digital marketing gives you in-depth knowledge of its framework, your creativity is something that you are going to tap into yourself. 

While working on a project, you might be asked to do graphic design and create video content, photoshoots – all in addition to planning the actual marketing strategy as well with your target numbers. And following the execution of your digital marketing strategies, you then have to study the effectiveness of your creative content and make future decisions accordingly. 

Talk about the best of both worlds! 

You learn how to gain Business Insights 

A successful digital marketer knows how to study and analyze data

Digital Marketing is not as simple as creating an advertising campaign, launching it, and then moving on to the next. The critical part of effective Digital Marketing is studying the results of your campaigns. And doing this effectively is what helps a professional stand out from an amateur in the field. 

This is also what Digital Marketing certifications will train you thoroughly in – getting insights from the data related to your campaigns. You will also have to integrate a combination of psychology, sociology, and economics to understand the following:

  • how to understand customers’ needs
  • how to persuade them to take a certain action
  • how your business can benefit from customer actions

Conclusion 

If you find the above reasons compelling to start your career in the Digital Marketing field, wait for no further and upskill your capabilities by applying to Great Learning’s PG Program in Strategic Digital Marketing. Master digital marketing skills from India’s ‘Most Comprehensive Digital Marketing Program’ throughout the duration of 6 months. Apply now! 

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