What does a Digital Marketer do?
With a rise in digitalization and online brand presence, digital marketing is skyrocketing like never before. After all these years, this one stream has managed to establish its stance even amidst the cut-throat competition.
Every new business is seeking its presence online; hence, the need to have a professional digital marketer arises from there. It is estimated that in 2020, the global ad spend can reach $605 billion.
With all these new numbers and shining opportunities, do you wonder what a digital marketer does?
Digital Marketer Job Description
A digital marketing manager is liable for the development, implementation, and management of marketing campaigns that are fruitful enough for promoting a company and its services or products.
A manager plays an integral role in improving brand awareness within the digital market, increasing app and website traffic, and acquiring potential customers. Apart from that, a digital marketing manager also helps to discover and assess the latest digital technologies and web analytics tools to evaluate the website traffic to optimize email marketing campaigns, social media ads, and more.
How to Become a Digital Marketer?
Thanks to the internet flooded with information, pursuing professional digital marketing is not tedious anymore. However, to ace this stream, it is essential to acquire a handful of skills, specific to the tasks.
Skills Required for Digital Marketing
Similar to any other position, digital marketing comes with a few requirements. To become a professional digital marketer, below-mentioned are the skills that you would need:
- Advertising Expertise:
Digital Marketing is all about advertising. Most of the time, just by learning how to boost a post, a majority of people call themselves an online marketer. However, advertising is a profound subject with varying aspects. And, a person trying to work in this stream should learn everything about it.
- Sales Skills:
It doesn’t require only collecting leads; but, a good digital marketer should hold expertise in selling as well. Considering that it is all about results, companies would want to assess how better you can sell their brand before they hire you.
- Accurate Thinking:
Usually, marketers are considered passionate workers in their workplace. But, this passion can sometimes cloud the measurement and judgment of marketing initiatives and theories.
You must understand how to separate yourself from the work to focus on what is important at the moment.
- Analytical and Creative Abilities:
Digital marketing also requires both analytical and creative thinking. While several people may want to focus on one aspect, it is important to concentrate on both. Since digital marketing is strictly about measurements, everything – from campaigns to strategies – should involve adequate thinking.
Tools used by Digital Marketers
With the latest tools available out there, it has become easier for digital marketers to carry out their operations. So, here is a tool of widely used tools that a majority of marketers use.
SEMrush is one of the most excellent and versatile tools used by marketers across the globe. It will not just help to provide an in-depth keyword list but also relevant information regarding keyword difficulty and search volume.
- Discover organic competitors
- Conduct backlink analysis
- Analyze competitors’ keywords and ads
- Evaluate competitors’ product listing ads
Another significant one on the list is Hootsuite. Used by thousands of marketers and social media experts, this tool is capable of scheduling post updates and handling multiple social media pages at once.
- Schedule social media posts
- Manage social content seamlessly
- Measures social media output
- Prioritize essential conversations
Keeping in mind the trends revolving around videos, this type of content is gaining a lot of importance. Hence, to put forth HD, ad-free videos in front of the target audience, marketers use Vimeo for effortless results.
- Publish videos online
- Customize the player according to preference
- Advanced analytics to see how videos are performing
- Streamline feedback and gather the team
Within the email marketing domain, MailChimp is an absolute giant name. With billions of emails being sent with this platform, it turns out extremely usable. If you are new to digital marketing, this tool will be a perfect starting point.
- Automate marketing campaigns
- Integration of 300+ apps
- Inbuilt security tool
- Inbuilt analytics to keep a tab on marketing campaigns
A web-based design tool, Canva helps to create unique and pleasant images that can be shared across varied channels, including social networks, blogs and more. Either you can create images from scratch or polish the existing ones with this tool.
- Get a variety of templates
- Create images according to social media platforms
- Several photo editing options
- Learn more with tutorials and courses
What should I study to become a Digital Marketer?
When you hardly have enough information about a stream, it becomes difficult to continue pursuing it. The same goes for digital marketing as well. However, grabbing a satisfactory paying job in this domain is not as intimidating as it may appear.
First, ensure that you have completed your basic education, be it high school or a degree. If you wish to apply to a renowned company, a bachelor’s degree would be a must.
If not, then make your way towards online courses. There is a variety of free and paid digital marketing courses that you can indulge in. At the end of the course, you are required to complete an exam. Upon passing, you will get a certification for the same. As far as experience is concerned, it generally varies based on the employer and the company’s requirements.
However, if you would like to build your portfolio, you can either pick up an internship or take some freelancing projects.
Types of Digital Marketing Jobs
1. Digital Marketing Manager
A digital marketing manager has a sturdy grasp on the latest marketing strategies and tools. He/She is responsible for running digital marketing campaigns, right from coming up with a concept to executing the same.
A manager may also work closely with supporting an entire marketing team to make campaigns go live.
- Planning and executing a complete digital marketing strategy, including email campaigns, display advertising campaigns, and more
- Designing, building and maintaining social media presence of brands
- Measuring and reporting the performance of campaigns
- Identifying insights and trends along with optimizing the campaigns on the basis of the same insights
- Brainstorming creative and new growth strategies
- A degree in marketing or a relevant field
- Work experience in digital marketing
- Creative and rational thinking potential
- Experience in working with varied tools and software
- A tendency to stay updated with best practices and the latest trends
Also Read: Types of Digital Marketing Explained
2. Content Strategist
The fundamental function of a content strategist is to develop a content strategy on the basis of business objectives and the needs of the target audience. A content strategist is meant to handle the content requirements and come up with a strategy to deliver the project.
- Managing the editorial calendar for timely publishing
- Assign blogs to writers and handling the team
- Identifying new topics on the basis of content need
- Creating style guides for reference
- Conducting a keyword research for SEO-optimized content
- Work experience as a content manager or strategist
- A portfolio of articles that have been published
- Experience in project and team management
- Hands-on experience with a content management system
- Familiarity with keyword research tools and SEO guidelines
3. SEM and SEO Specialist
A search engine marketing (SEM) specialist or a search engine optimization (SEO) specialist is responsible for managing paid campaigns on search engines. Along with that, the job description also includes handling display ads on Google.
The specialist has to manage everything related to these campaigns, including strategy, budget, execution, and more.
- Researching on the market trends and generating a report
- Gathering data and analyzing the same for campaigns
- Designing a campaign and executing the same
- Managing the performance while optimizing campaigns simultaneously
- Finding a list of keywords to implement in the website content
- Proven experience in SEM and successful history of managing campaigns
- Well-versed with conversion, online customer acquisition and performance marketing
- Profound experience with SEO and SEM management tools
- Strong experience in generating reports
- Adequate analytical skills
Also Read: Top Careers for a Digital Marketer
4. Email Marketing Specialist
An email marketing specialist has to take the lead with strategies related to email campaigns. The primary duties comprise running an end-to-end email marketing campaign, managing the database, and coming up with newsletters.
- Identifying the target audience and growing the email list
- Designing and implementing email campaigns
- Creating email copies and generating mobile-friendly templates
- Ensuring accurate and prompt communication with clients and minimizing unsubscribes
- Analyzing campaign performance and making improvements as necessary
- Proven experience in digital marketing specialist or as an email marketing manager
- Proficiency in marketing technology
- Familiarity with database and analytical tools
- Strong skills in project management
- Excellent copywriting and written communication skills
5. Social Media Manager
The role of a social media manager is to administer social media accounts. The prime responsibility is to come up with eye-catching and engaging text copies along with visual designs, including video, images, infographic and more to increase engagement and followers on the page.
- Performing research on trends and target audience
- Designing and implementing social media strategy that aligns with goals of the business
- Setting certain objectives and generating an ROI report
- Generating, editing, publishing and sharing content on a daily basis
- Monitoring web traffic and SEO metrics
- Proven experience as a social media marketer
- Experience in content management
- Up-to-the-mark copywriting skills
- Ability to match deadlines and publish content as per the calendar
- Experience in coming up with new strategies and tricks to increase engagement on different social media channels
A day in the life of a Digital Marketer
Far beyond the proficiency to use digital marketing channels and social media platforms, a digital marketer has to have an understanding of consumer habits and preferences.
The day-to-day life of a digital marketer includes promoting products, services or brands more holistically through various social media platforms. In comparison with traditional marketing, these channels run on deep, real-time analysis of campaigns.
Hence, before executing anything, a digital marketer needs to understand whether the data used is as per the company’s goals or not. Monitoring is another thing that a marketer does every day.
Right from keeping a tab on frequency and duration to understanding what is working and what needs to be changed is crucial for a marketer.
Digital Marketer Salary Overview
The salary for a digital marketing manager in India is anywhere between ₹4,00,000 to ₹18,00,000. However, the average number is somewhere near ₹8,09,777. This is for those who have at least 4-7 years of experience in this stream.
This amount ranges according to several factors, such as qualification, certification, city, and the company. For instance, the salary of a marketer working in Tier 1 cities will be higher in comparison with the ones who are working in Tier 2 cities.
Does Digital Marketing have a future?
With businesses herding to connect with more customers online, the future of digital marketing is quite bright. Several technologies are evolving as per the digital sphere.
With artificial intelligence, digital personal assistants and social media rise are shifting the way digital marketing is steering. Along with that, automation is also becoming a skyrocketing aspect of digital marketing; hence, the need to operate these tasks is arising as well.
Keeping this in mind, several organizations and medium-scale companies are ready to pay a hefty amount to employers with excellent experience and knowledge in this domain.
If you want to build a career in Digital Marketing, here are a list of Interview Questions to help you prepare! Great Learning offers Digital Marketing course to understand the nuances of this domain.2