PRO
Content Marketing Course
Effective Content Marketing
Master the principles of content creation through storytelling techniques and strategic frameworks. Learn idea generation and writing techniques in this advanced content marketing course to enhance blogging and communication.
Build skills and get job ready
Skill prep
Content Creation Framework and Strategy
Storytelling
Creating Content Assets
Blogging
Job prep
50+ Guided Projects
AI Resume Builder
AI mock interviews
About this course
The online content marketing course equips you with the practical skills to craft compelling content and implement effective marketing strategies. You’ll learn to build content frameworks, tell engaging stories for blogs, emails, websites, and social media, and optimize content performance using design thinking. The course will also teach you how to write content that aligns with the buyer's journey and manage a successful blog.
By applying these skills in hands-on projects, you'll develop and execute content strategies that drive brand awareness and attract potential customers. You’ll gain expertise in SEO, social media, email marketing, video production, and performance tracking, enabling you to design impactful content campaigns.
Upon completion, you’ll be prepared to create high-converting content strategies and advance in content marketing roles.
Earn a certificate with an Academy Pro+ subscription
Stand out to recruiters
Share on professional channels
Globally recognised
Land your dream job
Course outline
Industry focussed curriculum designed by experts
Content Creation Framework and Strategy
8 videos
2 hr
- Basics of Content Creation
- Content Distribution Strategy
- Content Marketing Framework
- Content Marketing Strategy
- Evaluating Content Marketing
- Evolution of Content Marketing
- Introduction to Content Marketing
- Role of Content Marketing in Inbound
Storytelling using Content
8 videos
2 hrs
- Approach to Storytelling
- Basics of Storytelling
- Elements of Storytelling
- Premise for Storytelling
- Storytelling on social media
- Storytelling using blogs
- Storytelling using email
- Storytelling using website
Creating Content Assets - The Ideation Process
7 videos
1:44 hrs
- Ideation in inbound marketing
- Empathise in design thinking
- Define in design thinking
- Ideate in design thinking
- Prototype in design thinking
- Test in design thinking
- Practical example in design thinking
Creating Content Assets - Effective Writing and Running a Blog
7 videos
2:05 hrs
- Defining content based on the buyer's journey
- Brainstorming content for the buyer’s journey
- Different types of format
- Tools for creating Content Ideas
- Creating content that drives action
- Content Creation Framework
- Content Creation Responsibilities
Get access to the complete curriculum with your free trial
Start 7-Day Free TrialGuided Projects
Solve real-world projects in this content marketing course with a step-by-step guide, starter code templates, and access to model solutions to boost your skills and build a standout resume.
Get a project certificate to add to your resume
Earn a certificate for every project you complete.
- GUIDED PROJECT 1
- HomeCraft Uplift
- Imagine you are the marketing manager of HomeCraft, a company specializing in home improvement products and DIY solutions, including tools, materials, and educational resources for homeowners and DIY enthusiasts. Your goal is to develop a comprehensive content marketing strategy that increases brand awareness and attracts potential customers.
Gain skills & build your resume with complete access to guided projects in your free trial
Start 7-Day Free TrialOur Learners Experience
Frequently Asked Questions
Will I receive a certificate after completing this course?
Yes, you will receive a certificate after successfully completing the course. You can mention this certificate on LinkedIn and your resume to show employers your knowledge of content marketing.
What will I learn in this digital content marketing course?
The course includes content creation framework and strategy, storytelling fundamentals, key elements, and how to build engaging narratives for blogs, emails, websites, and social media platforms in content marketing. You will also understand the ideation process using design thinking, including empathize, define, ideate, prototype, and test, and lastly learn to write content for the buyer’s journey, explore content formats, brainstorm ideas, use writing tools, and understand blogging responsibilities effectively.
What skills will I gain by the end of this content marketing strategy course?
The skills that you will gain are:
Content Creation Framework and Strategy
Storytelling
Creating Content Assets
Blogging
Can I study a content marketing course online?
Yes, this content marketing course is available online, and you can complete it at your own pace through Great Learning’s platform.
What is the course duration, and what assistance can I get?
This content marketing course is approximately 8.21 hours long and includes 1 project and interactive coding tasks. Also, you will be given 24-hour AI assistance.
What is the difference between this Pro and the free online content marketing course on Great Learning Academy?
This Pro course gives more structured, in-depth personalized learning with hands-on guided projects, AI tools, mock interviews, and a certificate recognized by the industry. It provides hands-on applications and advanced ideas that extend beyond the fundamentals learnt in free courses, ensuring you learn to become a true professional and confidently approach interviewing for jobs.
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Job Prep
Work on industry-relevant scenarios, build professional resumes & prepare for jobs with mock interviews
50+ Guided Projects
AI Resume Builder
AI mock interviews
Application-driven learning to
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