PRO
Effective Content Marketing Course
Master Content Marketing
Master the principles of content creation through storytelling techniques and strategic frameworks. Learn idea generation and writing techniques in this advanced content marketing course to enhance blogging and communication.
Become a skilled professional
Learn from the best
Taught by top faculty & industry experts
Learn by doing
Apply skills with guided projects and interactive coding exercises
Mock Interview
Guided Projects
Coding Exercises
Learn with AI
Get AI-powered coding hints & instant doubt resolution
24x7 Doubt resolution
Coding Hints
Course outline
Industry focussed curriculum designed by experts
Content Creation Framework and Strategy
8 videos
2 hr
- Basics of Content Creation (Complete)
- Content Distribution Strategy (Complete)
- Content Marketing Framework
- Content Marketing Strategy
- Evaluating Content Marketing
- Evolution of Content Marketing
- Introduction to Content Marketing
- Role of Content Marketing in Inbound
Storytelling using Content
8 videos
2 hrs
- Approach to storytelling (Complete)
- Basics of Storytelling (Complete)
- Elements of storytelling
- Premise for storytelling
- Storytelling on social media
- Storytelling using blogs
- Storytelling using email
- Storytelling using website
Creating Content Assets - The Ideation Process
7 videos
1:44 hrs
- Ideation in inbound marketing (Complete)
- Empathise in design thinking (Complete)
- Define in design thinking
- Ideate in design thinking
- Prototype in design thinking
- Test in design thinking
- Practical example in design thinking
Creating Content Assets - Effective Writing and Running a Blog
7 videos
2:05 hrs
- Defining content based on the buyer's journey (Complete)
- Brainstorming content for the Buyer’s Journey (Complete)
- Different types of format
- Tools for creating Content Ideas
- Creating content that drives action
- Content Creation Framework
- Content Creation Responsibilities
Guided Projects
Solve real-world projects with a step-by-step guide, starter code templates, and access to model solutions to boost your skills and build a standout resume.
- GUIDED PROJECT 1
- HomeCraft Uplift
- Imagine you are the marketing manager of HomeCraft, a company specializing in home improvement products and DIY solutions, including tools, materials, and educational resources for homeowners and DIY enthusiasts. Your goal is to develop a comprehensive content marketing strategy that increases brand awareness and attracts potential customers.
Key highlights of our pro courses
Self-paced learning for your convenience
Comprehensive short courses with industry-relevant curriculum
Learn foundation to intermediate level skills
Hands-on guided projects and interactive coding exercises
Get recognised with a certificate of completion
AI support for interactive learning & mock interviews
Earn a certificate and verify your skills
Stand out to recruiters
Share on professional channels
Globally recognised
Land your dream job
Application-driven learning to
Become a Skilled Professional with Pro Courses
Gain work-ready skills with guided projects, top faculty and AI tools, all at an affordable price.
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Frequently Asked Questions
Will I receive a certificate after completing this course?
Yes, you will receive a certificate after successfully completing the course. You can mention this certificate on LinkedIn and your resume to show employers your knowledge of content marketing.
What will I learn in this digital content marketing course?
The course includes content creation framework and strategy, storytelling fundamentals, key elements, and how to build engaging narratives for blogs, emails, websites, and social media platforms in content marketing. You will also understand the ideation process using design thinking, including empathize, define, ideate, prototype, and test, and lastly learn to write content for the buyer’s journey, explore content formats, brainstorm ideas, use writing tools, and understand blogging responsibilities effectively.
What skills will I gain by the end of this content marketing strategy course?
The skills that you will gain are:
Content Creation Framework and Strategy
Storytelling
Creating Content Assets
Blogging
Can I study a content marketing course online?
Yes, this content marketing course is available online, and you can complete it at your own pace through Great Learning’s platform.
What is the course duration, and what assistance can I get?
This content marketing course is approximately 8.21 hours long and includes 1 project and interactive coding tasks. Also, you will be given 24-hour AI assistance.