- Top 10 Digital Marketing Jobs for Freshers
- 1. Digital Marketing Executive
- 2. Ecommerce & Digital Marketing Executive
- 3. Digital Marketing Executive
- 4. Digital Marketing Lead
- 5. Digital Marketing Executive
- 6. Associate - Digital Marketing
- 7. Digital Marketing Executive
- 8. Digital Marketing Generalist (SaaS)
- 9. Digital Marketing Manager
- 10. Digital Marketing Analyst
- So, how do Managers and Founders Hire Freshers for Digital Marketing roles?
- Technology and Marketing Automation
- SEO Skills
- Data Analytics
- Digital Savviness and Willingness to learn
- Strong LinkedIn profile
- Customer Relationship Management
- Design Fundamentals
- Copywriting
- Strong Communication Skills
- Creativity
- Content Creation
- Wrapping up
- Looking for a job in the Digital Marketing Industry?
As we enter the digital era and move most of our business processes to an online platform, the application of digital marketing has widely increased. Recruiters are looking to hire individuals with digital marketing skills. The number of digital marketing jobs available are rapidly increasing as well. As a fresher, you may not know what are the latest job openings, and where to start your career. In this blog, we are list the top 10 digital marketing jobs that you can apply to at the moment. We hope that this helps and you are able to build a successful career in the domain. Let’s get started!
Top 10 Digital Marketing Jobs for Freshers
1. Digital Marketing Executive
Company Name: SUNSTONE EDUCATION TECHNOLOGY PVT. LTD
Work Experience: 0-2 Years
Location: Pune, Mumbai, Bangalore, Indore, Delhi NCR, Greater Noida
Skills/Responsibilities:
- Work on designing, creating and managing various digital marketing campaigns on different platforms such as Google AdWords, Facebook, Instagram, LinkedIn and other relevant platforms
- Design content for digital campaigns, select the target audience, and understand the consumer behavior
- Measure campaign performance and suggest ways to improve engagement
- A strong understanding of digital marketing tools such as Google Analytics, Webmaster Tools, SEMrush
Industry Type: Advertising, PR, MR, Event Management
Educational Qualification:
UG: Any Graduate in Any Specialization
2. Ecommerce & Digital Marketing Executive
Company Name: CityGreens ( Vertical Farming Technologies Pvt Ltd )
Work Experience: 0-5 Years
Location: Bangalore
Skills/Responsibilities:
- Work on product Listing on various marketplaces such as Flipkart and Amazon
- Should be able to manage category on website and e-commerce portals
- Ability to work on optimizing digital campaigns through Google AdWords
- Create content for various social channels such as Facebook, Instagram, Twitter, etc, to improve brand awareness
- Communicate with the marketplaces to resolve operational issues
Industry Type: Agriculture, Dairy
Educational Qualification:
UG: Any Graduate in Any Specialization
PG: MBA/PGDM in Marketing
3. Digital Marketing Executive
Company Name: Bud
Work Experience: 0-2 Years
Location: Bangalore
Skills/Responsibilities:
- Work on the implementation and execution of all of digital marketing activities for every online platform such as Facebook, LinkedIn, Twitter, Instagram
- Work on new lead management and client interactions
- Should have a strong working understanding of Google Analytics and other third party analytics tools
- Ability to perform keyword research, competitive analysis and page ranking
- Should have knowledge about on-page and off-page SEO
Industry Type: Advertising, PR, MR, Event Management
Educational Qualification:
UG: Any Graduate in Any Specialization
PG: Any Graduate in Any Specialization
4. Digital Marketing Lead
Company Name: Marcella
Work Experience: 0-2 Years
Location: Bangalore
Skills/Responsibilities:
- Responsible for optimizing user funnels and conversion points
- Work on the campaign Setup – Search, Display, Remarketing, Google Shopping
- Should be able to develop digital marketing strategies
- Plan SEO/SEM, email, social media and display advertising campaigns
- Graphic designing/knowledge on creative designing tools is an added advantage
Industry Type: IT-Software, Software Services
Educational Qualification:
UG: B.Tech/B.E. in Any Specialization
PG: MBA/PGDM in Any Specialization
5. Digital Marketing Executive
Company Name: Sobha Limited
Work Experience: 1-2 Years
Location: Bangalore
Skills/Responsibilities:
- Knowledge about digital marketing campaigns
- Must have a MBA/Marketing background
Industry Type: Construction, Engineering, Cement, Metals
Educational Qualification:
PG: MBA/PGDM in Marketing
6. Associate – Digital Marketing
Company Name: Accenture
Work Experience: 1-3 Years
Location: Bangalore
Skills/Responsibilities:
- Must be well-versed with basic statistics and terms involved in the day to day business
- You will work on helping the clients market their products or services using digital technologies
- You will work as a team to initiate, plan, and execute projects while also tracking, managing dependencies, predicting, and mitigating risks
Industry Type: IT-Software, Software Services
Educational Qualification:
UG: Any Graduate – Any Specialization
PG: Post Graduation Not Required
7. Digital Marketing Executive
Company Name: Crescat Consulting Private Limited
Work Experience: 0-1 Years
Location: Bangalore, Kochi, Mumbai
Skills/Responsibilities:
- Knowledge about SEO and SMO
- Assist with planning marketing strategies
- Help in driving traffic and engagement to the website
Industry Type: IT-Software, Software Services
Educational Qualification:
UG: Any Graduate – Any Specialization
PG: Post Graduation Not Required
8. Digital Marketing Generalist (SaaS)
Company Name: Felurian Technology Private Limited
Work Experience: 1-4 Years
Location: Bangalore, Delhi NCR
Skills/Responsibilities:
- You will work on partnering with bloggers or other content creators to publish the content on highly relevant platforms
- Work on repurposing content into different formats
- Publish content on affiliate websites, community forums, and social media
- Work on SEO analysis and help in identifying keywords, link building opportunities
- Research competitor backlinks
Industry Type: Other
Educational Qualification:
UG: Any Graduate – Any Specialization
PG: Post Graduation Not Required
9. Digital Marketing Manager
Company Name: Snaphunt
Work Experience: 1-4 Years
Location: Bangalore
Skills/Responsibilities:
- Plan and control the digital marketing budget
- Perform A/B testing to optimise digital marketing performance
- Must have knowledge about SEO/SEM, Media Buying, PPC, Google Ad Words, Display Ads and Facebook Ads
- Create CRM campaigns with the help of customer insights
- Analyze the email marketing activities and other social campaigns to drive insights and recommendations
Industry Type: Other
Educational Qualification:
UG: Any Graduate – Any Specialization
PG: Post Graduation Not Required
10. Digital Marketing Analyst
Company Name: Turing
Work Experience: 1-3 Years
Location: Bangalore, Mumbai, Delhi NCR
Skills/Responsibilities:
- Work with copywriters and engineers to create an email marketing process
- Plan, Build, and Deploy all email marketing campaigns and also recommend the best-practices to be followed
- Generate mobile-friendly email templates from scratch
- Create visualizations to demonstrate performance of email marketing campaigns
- Set up and manage Tracking Mechanisms
Industry Type: IT/Software Services
Educational Qualification:
UG: Any Graduate – Any Specialization
PG: Post Graduation Not Required
A digital marketing role is a position within a company that is responsible for overseeing and executing digital marketing campaigns. This person is in charge of developing and managing digital marketing strategies and tactics, as well as measuring their effectiveness. They work with other members of the marketing team to create and implement digital marketing plans that reach and engage customers online. Different roles have emerged to take on different tasks in this new landscape. We will look at some of the most common ones below:
- Developing and managing digital marketing campaigns
- Managing the company’s website
- Developing and managing digital marketing budgets
- Managing the company’s social media presence
- Developing and managing email marketing campaigns
- Developing and managing search engine optimization (SEO) and search engine marketing (SEM) campaigns
- Developing and managing marketing automation campaigns
The demand for digital marketers is high because businesses are increasingly realizing the importance of having a digital presence. With this, the popularity of Digital Marketing careers is also increasing. It is because digital marketing jobs are one of the best paying jobs and provide exciting job opportunities in the digital marketing career path. The Managers and founders are nowadays on a hunt for skilled digital marketers who can do justice with the company’s digital marketing strategies.
So, how do Managers and Founders Hire Freshers for Digital Marketing roles?
There is no one-size-fits-all answer to this question, as the best way to hire a fresher for a digital marketing role will vary depending on the specific needs and requirements of the organization. However, some skills that every recruiter would like to find in a Digital Marketer candidate include Search Engine Optimization (SEO) skills, Copywriting skills, effective execution of strategies, Data Analytics skills and more. Let’s have a look at what experts have to say:
Technology and Marketing Automation
Digital marketers must have strong technical skills and knowledge in order to be able to use marketing automation tools effectively. Additionally, they must be able to understand and use data to make informed decisions about marketing strategy.
SEO Skills
SEO skill is important for a digital marketer because it enables the marketer to improve a website’s ranking on search engines. This, in turn, results in more website visitors and, ideally, more conversions.
Data Analytics
A digital marketer with good data analytics skills can use data to measure the success of their campaigns and to make better decisions about where to allocate their resources. They can also use data to identify new opportunities and to optimize their campaigns to achieve better results.
Digital Savviness and Willingness to learn
A high level of digital savviness is important for any role in today’s business world. However, it is especially important for a position that involves managing and overseeing a company’s online presence. A willingness to learn is also important, as new technologies and platforms are constantly emerging and changing.
Strong LinkedIn profile
LinkedIn is a social networking site for professionals, and it can be used for recruitment purposes. Few recruiters prefer considering Linkedin profiles as a source of information for knowing a candidate better.
Customer Relationship Management
Digital marketers need to have excellent customer relationship management (CRM) skills in order to be successful. CRM skills allow marketers to connect with customers and create long-term relationships. By using CRM skills, digital marketers can collect and track customer data, understand customer needs, and respond to customer feedback. CRM skills also help marketers personalize content and communications for each customer.
Design Fundamentals
Digital marketers need to be able to design effective and visually appealing ads, landing pages, and other marketing collateral. They should also be able to use design software to create these items.
Copywriting
Copywriting is essential for digital marketers. Through copy, they can persuade website visitors to take the desired action through copy, such as downloading a white paper or signing up for a mailing list. Copywriting skills can also help to improve the visibility of a website or blog post, making it more likely to appear on search engine results pages.
Strong Communication Skills
Digital marketing is all about communicating with customers through digital channels. This can include email, social media, or marketing automation tools. Learning excellent communication skills are essential in order to create effective digital marketing campaigns. Marketers must be able to understand their customers’ needs and communicate with them in a way that resonates. They must also be able to create engaging and relevant content to their target audience.
Pro Tip: Learn Digital Marketing and the aspects of online marketing. As a digital marketer, you should be proficient in search engine optimization, paid search, email marketing, social media marketing, and website design and development. Additionally, you should be able to track and analyze your marketing results to identify opportunities and optimize your campaigns.
Creativity
Creativity skills in digital marketers refer to the ability to think of new and innovative ideas to promote a product or service online. This may involve developing new marketing campaigns, creating original content, or finding new ways to reach customers. Digital marketers and the future leaders who are creative and innovative can be successful in promoting their products and services online.
Creativity is also essential. I always look for someone who can think outside the box and craft something unique. Such a worker can always come up with lovely ideas fast.
I once hired a creative digital marker. And his creativity gave him an edge over his colleagues. He could think fast and deep, see things from another perspective, and come up with fantastic ideas.
The thing I look for most, when hiring digital marketers, is creativity and an ability to speak, critically, about different marketing campaigns. I always ask candidates to think of a famous marketing campaign and explain why they believe it failed or succeeded. This gives me insight into their ability to analyze what works and what doesn’t and let’s me know, right away, if they are able to identify any cracks in a campaign.
Content Creation
Content creation skills are essential for a digital marketer. They need to be able to create high-quality, engaging content for their website, social media, and other marketing channels. This includes blog posts, articles, infographics, images, and videos.
The creation of content that attracts a company’s intended audience is at the heart of digital marketing. The goal should not only be to produce high-quality, SEO-friendly content, but also to comprehend the process of effectively engaging people. It is suggested that producing evergreen content be included as a goal. This ensures that the material will still be relevant to the customer’s needs whether they find it a day later or years later.
Because the technical aspects of a digital marketing role are constantly changing and often different from company to company, I like to focus much more on content and vision. I want to know that you can write well, are skilled at taking a variety of angles on a topic, and have a strong sense of how to drive online engagement.
Wrapping up
Digital marketing is more than knowing how to run social media ads, be creative, or run an SEO campaign. A Digital Marketer has a set of skills that holistically add incredible insights to an organization.
Even though there will be many changes in the coming years due to automation, marketing skills will still remain critical for every professional in today’s society.
Digital marketing techniques are updating quickly due to the introduction of new platforms, channels and technology providers. However, marketing professionals must update their knowledge regularly, which saves time and helps in better execution of the digital marketing strategies.
Looking for a job in the Digital Marketing Industry?
You can gain relevant technical and non-technical skills by joining a Strategic Digital marketing course. Besides this, having an interest in Digital Marketing and Digital savviness is crucial for success in the Digital Marketing industry. To sum up, Upskill yourself, boost your skill set and get rewarding career opportunities in the Digital Marketing domain.
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The digital marketing course is a 6-month live online program with live personalized mentorship in small groups. It includes 300+ hours of hands-on learning on marketing tools such as Google AdWords, Facebook, LinkedIn, SEMrush and more. Get a chance to build your network with industry leaders through our offline immersion program. Get access to career services including job boards, hiring events, resume building & mock Interview workshops.
This brings us to the end of the blog on the top digital marketing jobs for freshers in 2024. We hope you are able to benefit from the same. If you’re looking to enhance your skills and learn about the top-emerging technologies, upskill in the field of Digital Marketing with Great Learning Academy‘s free courses today!
Also Read:
Digital Marketing Salary: How much does a Digital Marketer Earn
Digital Marketing Tools for 2024 | Tools of Digital Marketing
