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Comprehensive Data Science and Generative AI Course

Comprehensive Data Science and Generative AI Course

Master data science applications and secure a future-ready career

Application closes 31st Jul 2025

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Program Outcomes

Champion skills in Data Science and Generative AI

Use emerging technologies to drive business insights and innovation

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    Learn to solve complex business problems with Data Science and Generative AI concepts

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    Build real-world solutions using Python, LLMs, machine learning, and advanced analytics tools

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    Build an impressive, industry-ready portfolio with hands-on projects

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    Earn 9 CEUs and a certificate of completion from Texas McCombs upon completion of the program

Earn a certificate of completion

  • Eduniversal (2024)

    #1 (U.S., Big Data Management) in MS Business Analytics

    Eduniversal (2024)

  • ranking 6

    #6 in MS - Business Analytics

    QS World University Rankings (2024)

  • ranking 6

    #6 in Executive Education

    Custom Programs Financial Times, 2022

  • The Financial Engineer Times (2024)

    #6 in MS Business Analytics

    The Financial Engineer Times (2024)

Key Highlights

Why choose this program

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    Learn from a leading university

    Earn a certificate of completion from a world-renowned university

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    Industry-ready curriculum

    Master Python, SQL, machine learning, and GenAI techniques like prompt engineering and LLMs for real business use cases.

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    Work on real-world projects

    Work on 7 hands-on projects and 40+ case studies using tools like Python, Hugging Face, and Tableau to build a job-ready data science portfolio.

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    Personalized program support

    Get 1:1 personal assistance from a Program Manager to complete your course with ease.

Skills you will learn

Generative AI & Prompt Engineering

Python Foundations

Data Visualization

Business Statistics

Ensemble Techniques

Supervised & Unsupervised Learning

Forecasting Methods

Exploratory Data Analysis

Inferential Statistics

Linear Regression

Generative AI & Prompt Engineering

Python Foundations

Data Visualization

Business Statistics

Ensemble Techniques

Supervised & Unsupervised Learning

Forecasting Methods

Exploratory Data Analysis

Inferential Statistics

Linear Regression

view more

  • Overview
  • Why GL
  • Curriculum
  • Projects
  • Tools
  • Certificate
  • Faculty
  • Mentors
  • Career support
  • Fees
  • FAQ
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This program is ideal for

Align your learning with your professional aspirations

  • Mid-to senior-level

    professionals looking to influence business decisions using data-driven insights

  • Professionals transitioning

    into Data Science who want a strong foundation in analytics and Generative AI

  • Future-ready professionals

    seeking to stay ahead in a business environment increasingly shaped by data and AI

  • Leaders and changemakers

    aiming to implement AI-enabled strategies within their organizations

Upskill with one of the best Data Science programs

  • Texas McCombs Programs

    Other Courses

  • Certificate

    hands upCertificate of completion from Texas McCombs

    hands downNo university certificate

  • Gen AI modules

    hands upExtensive coverage of Gen AI topics

    hands downLimited coverage

  • Live mentored learning

    hands upLive interactive online classes with industry professionals

    hands downLimited to no live classes

  • Career support

    hands upYes, with 1:1 Career Mentoring, Resume and LinkedIn Profile Review, and more.

    hands downNo career support

  • Hands-on projects

    hands up7 hands-on projects, and 40+ case studies

    hands downFewer projects

  • Dedicated Program support

    hands upDedicated support to complete your course

    hands downLimited support

Elevate Your Skills with On-Campus Immersion (Optional Add-On)

Decision Science and AI Program

In the 3-day immersive on-campus program you can:

  • Network: Connect with like-minded AI professionals

  • Immersive learning: Experience a 3-day on-campus event at Texas McCombs

  • CEUs: Earn 1 CEU on successful completion of the program

  • Create: Intelligent Decision Science Systems

Reach out to your Program Advisor for more details

Comprehensive Curriculum

The curriculum has been designed by the faculty at McCombs School of Business at the University of Texas at Austin.

  • 225+ hrs

    hands-on projects

  • 9+

    Case studies

Foundations

The ‘Foundations’ module will empower you with the fundamentals of statistics, Python, and domain-specific business knowledge to set the foundations on which the rest of the course will be built. Every concept taught in this module will help you build a strong foundation that will stay with you forever. This is a light warm-up to the world of Data Science. By the end of this foundation course, you will be comfortable talking about Data Science terms.

Module 0: Pre-work

This module will teach some prerequisites before starting with the Data Science and Business Analytics online course like Programming concepts and Python.

  • Basics of Programming
    You will be introduced to programming concepts in this module. Programming is a set of instructions to a computer to perform specific tasks.
  • Introduction to Python
    In this module, you will be introduced to the Python programming language and its fundamentals like syntax.

Module 1: Python Foundations

Embark on a data-driven journey with our Python Foundations Module. Learn to read, manipulate, and visualize data using popular Python packages, enabling you to tell compelling stories, solve business problems, and deliver actionable insights with ease.

  • Python Programming

Grasp the simplicity and readability of Python's syntax as you explore variables, data structures, conditional and looping statements, and functions. Build a robust skill set in Python essentials for effective coding and data organization.

  • Python for Data Science

Explore crucial tools in Data Science—NumPy and Pandas. NumPy excels in mathematical computing with arrays and matrices, while Pandas, an open-source library, provides speed and flexibility for data manipulation and analysis. This module deep-dives into these essential libraries, equipping you to adeptly read, manipulate, and derive insights from data in the realm of Data Science.

  • Python for Visualization

This module focuses on Matplotlib and Seaborn. Matplotlib, a dynamic library, enables static and animated visualizations, while Seaborn, built on Matplotlib, enhances data visualization in Python. This module provides an in-depth exploration of these tools, empowering you to create impactful visualizations that effectively summarize and communicate insights from diverse datasets.

  • Exploratory Data Analysis

Explore the depths of Exploratory Data Analysis (EDA), unraveling data patterns and extracting meaningful insights using Python. Acquire the skills to inform strategic business decisions based on the comprehensive analysis of data.

Module 2: Business Statistics

Elevate your analytical skills with the Business Statistics module. Harness the power of Python to assess the reliability of business estimates through confidence intervals and hypothesis testing. Make informed decisions by analyzing data distributions, ensuring precision in resource allocation and strategic commitments.

  • Inferential Statistics Foundations

Delve into the core of statistical analysis. Gain a comprehensive understanding of probability distributions, essential for making statistically-sound, data-driven decisions. Master the fundamentals to draw conclusions about populations based on samples.

  • Estimation and Hypothesis Testing

Uncover the intricacies of estimation, determining population parameters from sample data, and master the art of hypothesis testing—a framework for drawing meaningful conclusions. Delve into essential concepts like the Central Limit Theorem and Estimation Theory, providing a solid foundation for robust statistical analysis in decision-making.

  • Common Statistical Tests

Gain proficiency in hypothesis tests, essential for validating claims about population parameters in Data Science. This module introduces the most commonly used statistical tests, equipping you to choose the right test for business claims based on contextual nuances. Explore practical implementations in Python through real-world business examples, ensuring a comprehensive understanding of statistical testing in the Data Science realm.

Techniques

This program's Techniques module will give you a solid foundation in the most widely used analytics and data science techniques. This will enable you to approach any business problem with confidence and ease.

Module 3: Supervised Learning - Foundations

Uncover the power of linear models in deciphering relationships between variables and continuous outcomes. Validate models, draw statistical inferences, and gain invaluable business insights into the key factors shaping decision-making.

  • ​​​Intro to Supervised Learning - Linear Regression

    Gain insights into Machine Learning, a subset of Artificial Intelligence, dedicated to pattern recognition and predictive analysis without explicit programming. This module specifically delves into the fundamentals of learning from data, the mechanics of the Linear Regression algorithm, and practical aspects of building and evaluating regression models using Python.

  • Linear Regression Assumptions and Statistical Inference

    Explore the critical facets of Linear Regression with our module on Assumptions and Statistical Inference. Gain insights into the essential assumptions that validate the model statistically. This module guides participants through understanding, checking, and ensuring the satisfaction of these assumptions. Learn how to address violations and draw meaningful statistical inferences from the model's output, ensuring a robust and reliable application of Linear Regression in data analysis.

Module 4: Supervised Learning - Classification

Master classification models to discern relationships between variables and categorical outcomes, extracting vital business insights by identifying key decision-making factors.

  • Logistic Regression

This module covers the theoretical foundations of Logistic Regression, performance assessment, and the extraction of meaningful statistical inferences. Participants will grasp the intricacies of model interpretation, evaluate classification model performance, and discover the impact of threshold adjustments in Logistic Regression for enhanced predictive accuracy. Explore applications spanning medicine, finance, and manufacturing, ensuring a robust understanding and application of Logistic Regression in diverse fields.

  • Decision Tree

Explore the power of Decision Trees in our module, uncovering their role as supervised ML algorithms for hierarchical decision-making in both classification and regression scenarios. Delve into the intricacies of modeling complex, non-linear data with Decision Trees. This module elucidates the process of building a Decision Tree, introduces various pruning techniques to enhance performance, and provides insights into different impurity measures crucial for decision-making. Acquire a comprehensive understanding of the Decision Tree algorithm, empowering you to navigate its construction and optimization effectively.

Module 5: Ensemble Techniques and Model Tuning

In this course, you will learn how to combine the decisions from multiple models using ensemble techniques to improve model performance and make better predictions. You will also employ feature engineering techniques and hyperparameter tuning to arrive at generalized, robust models to optimize associated business costs.
  • Bagging and Random Forest

Random forest is a popular ensemble learning technique that comprises several decision trees, each using a subset of the data to understand patterns. The outputs of each tree are then aggregated to provide predictive performance. This module will explore how to train a random forest model to solve complex business problems.

(Introduction to Ensemble Techniques, Introduction to Bagging, Sampling with Replacement, Introduction to Random Forest)

  • Boosting

Boosting models are robust ensemble models that comprise several sub-models, each of which is developed sequentially to improve upon the errors made by the previous one. This module will cover essential boosting algorithms like AdaBoost and XGBoost that are widely used in the industry for accurate and robust predictions.

(Introduction to Boosting, Boosting Algorithms (Adaboost, Gradient Boost, XGBoost), Stacking)

  • Model Tuning

Model tuning is a crucial step in developing ML models and focuses on improving the performance of a model using different techniques like feature engineering, imbalance handling, regularization, and hyperparameter tuning to tweak the data and the model. This module covers the different techniques to tune the performance of an ML model to make it robust and generalized. (Feature Engineering, Cross-validation, Oversampling and Undersampling, Model Tuning and Performance, Hyperparameter Tuning, Grid Search, Random Search, Regularization)

Module 6: Unsupervised Learning

In this course, you will learn to use clustering algorithms to group data points based on their similarity, find hidden patterns or intrinsic structures in the data, and understand the importance of and how to perform dimensionality reduction.

  • K-means Clustering

K-means clustering is a popular unsupervised ML algorithm that is used for identifying patterns in unlabeled data and grouping it. This module dives into the workings of the algorithm and the important points to keep in mind when implementing it in practical scenarios.

(Introduction to Clustering, Types of Clustering, K-means Clustering, Importance of Scaling, Silhouette Score, Visual Analysis of Clustering)

  • Hierarchical Clustering and PCA

Hierarchical clustering organizes data into a tree-like structure of nested clusters, while dimensionality reduction techniques are used to transform data into a lower-dimensional space while retaining the most important information in it. This module covers the business applications of hierarchical clustering and how to reduce the dimension of data using PCA to aid in the visualization and feature selection of multivariate datasets.

(Hierarchical Clustering, Cophenetic Correlation, Introduction to Dimensionality Reduction, Principal Component Analysis)

Module 7: Introduction to Generative AI

In this course, you will get an overview of Generative AI, understand the difference between generative and discriminative AI, design, implement, and evaluate tailored prompts for specific tasks to achieve desired outcomes, and integrate open-source models and prompt engineering to solve business problems using generative AI.

  • Introduction to Generative AI

Generative AI is a subset of AI that leverages ML models to learn the underlying patterns and structures in large volumes of training data and use that understanding to create new data such as images, text, videos, and more. This module provides a comprehensive overview of what generative AI models are, how they evolved, and how to apply them effectively to various business challenges.

(Supervised vs Unsupervised Machine Learning,  Generative AI vs Discriminative AI, Brief timeline of Generative AI, Overview of Generative Models, Generative AI Business Applications)

  • Introduction to Prompt Engineering

Prompt engineering refers to the process of designing and refining prompts, which are instructions provided to generative AI models, to guide the models in generating specific, accurate, and relevant outputs. This module provides an overview of prompts and covers common practices to effectively devise prompts to solve problems using generative AI models.

(Introduction to Prompts, The Need for Prompt Engineering, Different Types of Prompts (Conditional, Few-shot, Chain-of-thought, Returning Structured Output), Limitations of Prompt Engineering)

Module 8: Introduction to SQL

This course will help you gain an understanding of the core concepts of databases and SQL, gain practical experience writing simple SQL queries to filter, manipulate, and retrieve data from relational databases, and utilize complex SQL queries with joins, window functions, and subqueries for data extraction and manipulation to solve real-world data problems and extract actionable business insights.

  • Querying Data with SQL

SQL is a widely used querying language for efficiently managing and manipulating relational databases. This module provides an essential foundation for understanding and working with relational databases. Participants will explore the principles of database management and Structured Query Language (SQL), and learn how to fetch, filter, and aggregate data using SQL queries, enabling them to extract valuable insights from large datasets efficiently.

(Introduction to Databases and SQL, Fetching data, Filtering data, Aggregating data)

  • Advanced Querying

SQL offers a wide range of numeric, string, and date functions, gaining proficiency in leveraging these functions to perform advanced calculations, string manipulations, and date operations. SQL joins are used to combine data from multiple tables effectively and window functions enable performing complex analytical tasks such as ranking, partitioning, and aggregating data within specified windows. This module provides a comprehensive exploration of the various functions and joins available within SQL for data manipulation and analysis, enabling them to summarize and analyze large datasets effectively.

(In-built functions (Numeric, Datetime, Strings), Joins, Window functions)

  • Enhancing Query Proficiency

Subqueries allow one to nest queries within other queries, enabling more complex and flexible data manipulation. This module will equip participants with advanced techniques for filtering data based on conditional expressions or calculating derived values to extract and manipulate data dynamically.

(Subqueries, Order of query execution)

Domain exposure

Explore a variety of real-life challenges in the Self-Paced Domain Exposure module. Learn how to apply data science and analytics principles to solve diverse problems at your own pace, gaining valuable insights and skills tailored to your schedule.

Introduction to Data Science

Gain an understanding of the evolution of Data Science over time, their application in industries, the mathematics and statistics behind them, and an overview of the life cycle of building data driven solution.

Pre-Work

Gain a fundamental understanding of the basics of Python programming and build a strong foundation of coding to build Data Science applications

Data Visualization in Tableau

Read, explore and effectively visualize data using Tableau and tell stories by analyzing data using Tableau dashboards

Time Series Forecasting

Learn how to describe components of a time series data and analyze them using special techniques and methods for time series forecasting.

Model Deployment

In this course, you will learn the role of model deployment in realizing the value of an ML model and how to build and deploy an application using Python.

Marketing and Retail Analytics

Understand the role of predictive modeling in influencing customer behavior and how businesses leverage analytics in marketing and retail applications to make data-driven decisions

Finance And Risk Analytics

Develop a deep appreciation of credit and market risk and understand how banks and other financial institutions use predictive analytics for modeling their risk

Web and Social Media Analytics

Understand and appreciate the most widely used tools of web analytics which form the basis for rational and sound online business decisions, and learn how to analyze social media data, including posts, content, and marketing campaigns, to create effective online marketing strategies.

Supply Chain and Logistics Analysis

Get exposed to the discipline of supply chain management and its stakeholders, understand the role of logistics in businesses and supply chains, and learn methods of forecasting prices, demand, and indexes

On-Campus Immersion in Decision Science and AI (Optional Paid Program)

The Decision Science and AI is a 3-day on-campus Program that presents a valuable opportunity to explore AI use cases and become a driving force behind AI-driven initiatives within your organization. It comprises of dynamic discussions, collaboration with like-minded professionals, and engaging networking sessions hosted at the prestigious University of Texas at Austin.

Day 1

  • Welcome & Program Orientation
  • Introduction to Decision Sciences & AI
  • Campus Tour & Group Photo
  • Introduction to Dynamic Programming
  • Programming an AI agent to Play a Variant of Blackjack

Day 2

  • Introduction to Reinforcement Learning
  • Programming an AI Agent that learns by itself to play computer games
  • Session with Industry Mentor 
  • The Art and Science of Negotiations

Day 3

  • Project Brief and Active group work
  • Group work on Project 
  • Certifications and Photo Ops

Work on 7 hands-on projects

Engage in practical projects and case studies to solve real-world business problems using data and GenAI tools.

  • 7

    Hands-on projects

  • 20+

    case studies

  • Gen-AI Augmented

    Practical Learning

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Hospitality

Hotel Booking Prediction

About the Project

Predict hotel booking cancellations in advance to reduce revenue loss and optimize occupancy using classification models.

Skills you will learn

  • Decision Trees EDA Random Forest Classification
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Food & Beverages

Restaurant Review Analysis

About the Project

Use GenAI and LLMs to analyze and tag customer reviews, uncovering sentiment insights at scale for better decision-making

Skills you will learn

  • LLMs Sentiment Analysis
  • Prompt Engineering
  • Text Mining
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Manufacturing

Predictive Machine Maintenance

About the Project

Predict machine failures, identify key risk factors, and help manufacturing units reduce downtime and maintenance costs.

Skills you will learn

  • Decision Trees Feature Importance Predictive Analytics Visualization
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Transportation

Rental Bike Demand Forecasting

About the Project

Predict hourly and daily demand for rental bikes to optimize fleet allocation and improve operations during peak hours.

Skills you will learn

  • XGBoost Regression
  • Trees Feature
  • Engineering EDA
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BFSI

Credit Card Eligibility (CredPay)

About the Project

Analyze financial data to identify customer segments eligible for credit cards and build insights for targeted marketing.

Skills you will learn

  • EDA Business Analytics Segmentation Predictive Modeling
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Healthcare

Diabetes Risk Prediction

About the Project

Develop a classification model to predict diabetes risk based on patient health records and key clinical indicators

Skills you will learn

  • Random Forest Classification
  • Data Cleaning
  • Model Evaluation
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Healthcare

Music-Startup Data Analysis

About the Project

Analyze music record sales to discover consumer trends by demographics and offer growth recommendations to the business.

Skills you will learn

  • SQL Aggregation
  • Data Filtering
  • Recommendation Logic
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Tourism

Tourism Services Investment Clustering

About the Project

Cluster countries based on tourism indicators to identify high-return investment locations for travel and tourism businesses.

Skills you will learn

  • K-Means PCA Cluster Profiling EDA
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Health & Wellness

Diet Plan Effectiveness Study

About the Project

Evaluate the effectiveness of different diet plans using statistical hypothesis testing and inferential analytics.

Skills you will learn

  • Hypothesis Testing ANOVA
  • Statsmodel
  • Confidence Intervals
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EdTech

Online Course Engagement Dashboard

About the Project

Visualize and analyze student behavior on an EdTech platform to guide academic planning and course recommendations.

Skills you will learn

  • Tableau EDA Data Visualization Behavior Analysis

Master industry-relevant tools

Dive into the top-rated data science course & master essential skills for an AI-powered future.

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    Python

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    Tableau

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    Matplotlib

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    Seaborn

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    NumPy

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    Pandas

  • And More...

Earn a certificate of completion from The McCombs School of Business at The University of Texas at Austin

Get a certificate from one of the top universities in USA and showcase it to your network

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* Image for illustration only. Certificate subject to change.

Learn from UT Austin Faculty

When you choose the data science with generative AI program by the McCombs School of Business at The University of Texas at Austin, you learn from leading academicians in the field of Data Science and Engineering.

  • Dr. Kumar Muthuraman - Faculty Director

    Dr. Kumar Muthuraman

    Faculty Director, Center for Analytics and Transformative Technologies, McCombs School of Business, the University of Texas at Austin

    Faculty Director, Center for Analytics and Transformative Technologies

    21+ years' experience in AI, ML, Deep Learning, and NLP.

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  • Dr. Daniel A Mitchell - Faculty Director

    Dr. Daniel A Mitchell

    Clinical Assistant Professor, Department of Information, Risk & Operations Management, McCombs School of Business, The University of Texas at Austin

    Research Director, Center for Analytics and Transformative Technologies

    15+ years of experience in financial engineering and quantitative finance.

    Know More
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  • Dr. Abhinanda Sarkar - Faculty Director

    Dr. Abhinanda Sarkar

    Senior Faculty & Director Academics, Great Learning

    30+ years of experience in data science, ML, and analytics.

    Ph.D. from Stanford, taught at MIT, ISI, and IIM Bangalore.

    Know More
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  • Prof. Raghavshyam Ramamurthy - Faculty Director

    Prof. Raghavshyam Ramamurthy

    Industry Expert in Visualization

    Know More
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  • Mr. R Vivekanand - Faculty Director

    Mr. R Vivekanand

    Co-Founder and Director

    Expert in data visualization and marketing econometrics with 10+ years

    Qualified Tableau trainer passionate about teaching business analytics

    Know More
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Industry mentors from top organizations

Collaborate with mentors in small group sessions to apply skills, overcome challenges, and network globally

  •  Prabhat Bhattarai - Mentor

    Prabhat Bhattarai linkin icon

    Data Scientist Apple
    Apple Logo
  •  Nikhila Kambalapalli - Mentor

    Nikhila Kambalapalli

    Consultant, Data Science
    Company Logo
  •  Srihari  Nagarajan - Mentor

    Srihari Nagarajan

    Senior Data Scientist
    Company Logo
  •  Olayinka Fadahunsi - Mentor

    Olayinka Fadahunsi linkin icon

    Head of Data Science and Engineering
    Company Logo
  •  Anis Sharafoddini - Mentor

    Anis Sharafoddini

    Data Scientist Lead
    Company Logo
  •  Avinash Ramyead - Mentor

    Avinash Ramyead

    Senior Quantitative UX Researcher / Data Scientist / Behavioral Scientist in Video ML
    Company Logo
  •  Edward Krueger - Mentor

    Edward Krueger

    Principal Data Scientist and Proprietor
    Company Logo
  •  Paolo Esquivel - Mentor

    Paolo Esquivel linkin icon

    Senior Data Scientist
    Company Logo
  •  Michael Keith - Mentor

    Michael Keith

    Analytics Manager
    Company Logo
  •  Anuj Saini  - Mentor

    Anuj Saini

    Principal Data Scientist, RPX Corporation
    Company Logo
  •  Mohit Jain - Mentor

    Mohit Jain

    Principal Data Scientist
    Company Logo
  •  Yogesh Singh   - Mentor

    Yogesh Singh linkin icon

    Founder and CEO, NSArrows
    Company Logo
  •  Rushabh Shah  - Mentor

    Rushabh Shah

    Software Developer, Kyra Solutions
    Company Logo
  •  Roshan Santhosh   - Mentor

    Roshan Santhosh

    Data Scientist, Meta
    Company Logo

Get dedicated career support

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    1:1 career mentoring (Optional)

    Get personalized guidance from industry experts to plan your data science and AI career

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    Interview prep resources

    Access curated interview questions and prep tips from top recruiters

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    Resume & LinkedIn review

    Have your profile reviewed by experts to highlight key strengths

  • banner-image

    Career orientation session

    Get access to a live session to explore roles, paths, and career direction strategies

Course fees

The course fee is 3,950 USD

Invest in your career

  • benifits-icon

    Understand data science from business, technical, and conceptual perspectives

  • benifits-icon

    Build proficiency and practical skills in data science tools, including Generative AI applications

  • benifits-icon

    Tackle business challenges using data science, analytics, and Generative AI techniques

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    Perform end-to-end analysis to extract insights, applying Generative AI solutions

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Easy payment plans

Avail our flexible payment options & get financial assistance

  • discount available

    Upfront discount:3,950 USD 3,750 USD

    Referral discount:3,950 USD 3,800 USD

Payment Partners

Check our different payment options with trusted partners

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*Subject to third party credit facility provider approval based on applicable regions & eligibility

Take the next step

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Unlock exclusive course sneak peek

Application Closes: 31st Jul 2025

Application Closes: 31st Jul 2025

Talk to our advisor for offers & course details

Admission Process

Admissions close once the required number of participants enroll. Apply early to secure your spot

  • steps icon

    1. Fill application form

    Apply by filling a simple application form.

  • steps icon

    2. Review

    A panel from Great Learning will review your application to assess your suitability for the program.

  • steps icon

    3. Join the program

    After the final review, you will receive an offer for a seat in the program's upcoming cohort.

Batch start date

  • USA & Canada · To be announced

    Admissions Open

  • All other regions · To be announced

    Admissions Open

Frequently asked questions

Program Details
Admissions and Eligibility
Fee & Payment
Why Data Science and Business Analytics

What is unique about the PGP-DSBA Program?

The Post Graduate Program in Data Science and Business Analytics (PGP-DSBA) offers a comprehensive and industry-relevant curriculum, which includes: 

  •  Personalized mentorship in small groups of up to 15 learners. 

  •  Hands-on learning with real-world case studies and projects. 

  •  Hands-on experience with industry-standard tools like Python, Tableau, and Advanced Excel. 

  •  Experiential learning projects at the end of each module to apply theoretical knowledge to business challenges. 

  •  Interactive live sessions with industry experts and mentors for insights on current industry trends. 

  •  Flexible online learning model specifically for working professional

What is the role of the McCombs School of Business at The University of Texas at Austin in the PGP-DSBA?

The PGP-DSBA curriculum is designed by faculty of the McCombs School of Business at the University of Texas at Austin. Experts from Great Learning and industry practitioners contribute to the teaching and content. Those who complete the program receive a Certificate of Completion from the University of Texas at Austin.

What is meant by mentored learning?

Mentored learning is an interactive, guided learning experience where participants engage in small groups of 20–22 learners under the guidance of a senior industry mentor. These live virtual sessions are held on weekends and facilitate deeper understanding and practical application of concepts.

How will PGP-DSBA help me progress in my career?

The PGP-DSBA program aims to prepare individuals with the essential skills, hands-on learning, and industry recognition to boost career prospects. Key benefits include: 

  • A certificate of completion from UT Austin with 9 CEUs (Continuing Education Units) recognized worldwide, providing global credibility. 

  • Expert-led, recorded content and hands-on training that develops a strong understanding of data science and business analytics. 

  • Industry-aligned projects that help you build a robust professional portfolio. 

  • Opportunity for networking with experienced practitioners and peers. 

  • Career guidance services include resume reviews, LinkedIn profile enhancement, and an ePortfolio.

Is the PGP-DSBA a completely online program?

Yes, the program is 100% online, consisting of recorded content from Texas McCombs faculty and live, instructor-led micro-classes in a group of 20–22 learners at a time. Assessments are also conducted online.

Will the program certificate be awarded by The University of Texas at Austin?

Yes. All individuals who successfully complete the program will earn a certificate of completion from The University of Texas at Austin.

Would I have to spend extra on books, online learning material or license fee?

No. The Learning Management System provides all required course content, which is available online.

How will I be evaluated during the program?

The PGP-DSBA program is designed around a continuous evaluation model. It assesses understanding and application of concepts through quizzes, assignments, and project work.

Are there any experiential projects as part of PGP-DSBA?

Yes, participants get to work on projects such as time series forecasting, predictive modeling, advanced statistics, estimation and hypothesis testing, and data mining. These projects integrate the concepts taught over the entire program.

Which companies do PGP-DSBA industry mentors work for?

Our industry mentors include professionals from top global organizations like Microsoft, Google, McKinsey, Boeing, HSBC, and Citi Group.

What are the tools covered in the program?

The program includes hands-on training in Python, Tableau, and Advanced Excel.

What is the ranking of Texas McCombs' Analytics Programs?

The McCombs School of Business at The University of Texas at Austin's MS Business Analytics program is ranked No. 6 globally by QS World University Rankings.

What types of projects and hands-on experience are included in the Business Analyst courses?

The projects consist of real-world projects and case studies. You'll work on data analysis, predictive modeling, machine learning, and more, utilizing tools like Python and Tableau, providing a practical understanding of the concepts.

Is this program rated among the best Business Analytics courses for a career transition?

Yes, the PGP-DSBA program is designed for working professionals who are looking to transition into data science and business analytics. So whether you are a beginner or a seasoned expert looking to sharpen your skills, its well-rounded curriculum, industry-aligned projects, and expert-led instruction make this an ideal program.

What are the job prospects after completing this Business Analyst course online?

Graduates can explore roles such as Data Analyst, Business Analyst, Data Scientist, and Business Intelligence Specialist in finance, healthcare, retail, and technology sectors. The program’s strong industry focus enhances employment opportunities.

How is this business analyst course structured?

Students learn through a mix of recorded lectures, live interactive sessions, hands-on projects, and mentorship to balance theoretical knowledge with hands-on application. There is also an optional six-week module on Microsoft Power BI available for learning data visualization techniques.

What is the required weekly time commitment?

Participants should expect to commit approximately 8–10 hours each week, including:

  • 2-3 hours of recorded video lectures

  • 2-hour mentored learning sessions each weekend

  • 1 hour of assessments or exercises

  • 2–4 hours of self-study and practice

Will I receive a transcript or grade sheet after completion of the program?

You will receive a grade sheet post-completion; however, it is to be noted that the program does not carry any credits. You will be assessed on your performance through individual assessments and modules to be eligible to receive a certificate. 


Upon completion of all modules and fulfilling the program requirements, you will receive a certificate of completion from the University of Texas at Austin.

What are the eligibility criteria for PGP-DSBA?

This program is ideal for working professionals transitioning toward analytics roles. A background in quantitative disciplines like engineering, mathematics, statistics, or economics is beneficial but not necessary.

How can I apply for the program?

You can apply using the online application form. If you need assistance from our team, you can get in touch with us at +1 512 793 9938, and we shall help you with the process.

What is the admission process?

You can fill an online application form, which will be reviewed by the admissions committee. Candidates are selected based on their academic and professional backgrounds. You will then get a screening call followed by a final offer letter sent to selected profiles.

What is the refund policy?

Please note that submitting the admission fee does constitute enrolling in the program, and the below cancellation penalties will be applied:

  • Full Refund can only be issued within 48 hours of enrolment

  • If cancellation is requested after 48 hours of enrollment, the admission fee will not be refunded.

Fee Paid Beyond Admission Fee:

  • Refund or dropout requests submitted more than 4 weeks before the commencement date are eligible for a full refund, excluding the admission fee

  • Refund or dropout requests requested more than 2 weeks before the commencement date are eligible for a 75% refund of the amount paid, excluding the admission fee

  • Refund or dropout requests requested more than 24 hours before the commencement date are eligible for a 50% refund of the amount paid, excluding the admission fee

Requests received after the course commencement are not eligible for a refund.

Cancellation must be requested in writing to the program office.

What is the future of Data Science and Business Analytics?

Data Science and Business Analytics are revolutionizing industries by enabling organizations to derive meaningful insights and drive data-driven decisions. With organizations relying more on data to drive their strategies, the demand for skilled data professionals is scaling rapidly. 


Data Science is already being applied across diverse industries, including gaming, robotics, healthcare, marketing, finance, and more, and its impact is expected to expand into new domains. Business analytics, in combination with data science, helps organizations optimize performance, forecast trends, and improve decision-making. 


With the increasing adoption of these technologies, many traditional job roles are evolving or being replaced by data-centric positions. As a result, pursuing a career in data science and business analytics is a strategic and future-proof choice. These fields also offer some of the highest-paying roles globally, making them an attractive career path for professionals seeking growth and stability.

What are the various job roles of Data Science and Business Analytics?

The field of data science and business analytics offers diverse and high-impact career opportunities across industries. With companies further adopting data as the basis for decision-making, the need for experts in these areas is rising. 


Here are some popular job roles in Data Science and Business Analytics: 


Data Analyst – Analyses and processes the data to provide actionable insights. 

Data Scientist – Develops predictive models and applies machine learning techniques. 

Business Analyst — Analyzes data to support business decisions and increase efficiency. 

Data Engineer – Develops and maintains data pipelines and infrastructure. 

Statistician – Applies statistical methods to analyze and interpret data trends. 

Database Administrator – Manages databases to ensure data integrity and accessibility. 

Data Architect – Designs scalable data solutions for organizations. 


Pursuing a data science and business analytics program will help you acquire the skills needed to succeed in one of these roles.

What are the differences between Data Science and Business Analytics?

Data Science And Business Analytics are similar in some respects, yet they have different roles in an organization. Below are the key differences: 


Data Science is a discipline that applies machine learning and artificial intelligence to analyze huge datasets, discover patterns, and build predictive models to process data.


Business Analytics focuses on utilizing data in decision-making and strategy development within organizations, with a heavy emphasis on statistical analysis and presenting findings through data visualization. 


Data Scientists develop algorithms and work with structured and unstructured data, whereas business analysts use only structured data to generate insight. 


Data science requires more programming languages like Python, etc. Business analytics, on the other hand, is more tool-based, such as Excel, Tableau, SQL, etc. 


It is a well-known fact that both areas of fields work together to improve business performance. 

What is the difference between Data Science and Data Analytics?

While Data Science and Data Analytics are related, they have distinctions in their scope and application: 


Data Science focuses on developing algorithms and predictive models to solve complex problems using machine learning, artificial intelligence, and statistical techniques.


Data Analytics focuses on the processing and analysis of data to detect trends, optimize operations, and create actional wisdom. 


Data Science has a macro-level scope, handling vast datasets, whereas Data Analytics has a micro-level approach, focusing on specific business challenges. 

Data Science is used in areas such as AI, robotics, and automation. Data analytics is mainly applied in marketing, finance, healthcare, and customer analytics. 

What are the various applications of Data Science and Business Analytics?

Data Science and Business Analytics can be used in a variety of different industries, such as: 


Internet Search – Popular search engines such as Google and Bing utilize data science algorithms to present relevant outcomes. 

Speech Recognition – Siri and Alexa are virtual assistants that use data science to perform voice recognition and natural language processing. 

Targeted Advertising – Businesses leverage analytics to optimize digital marketing campaigns and improve customer engagement. 

Recommendation Systems – Netflix and Amazon are among the platforms that use data science to offer a more personalized experience in recommending products based on user activity. 

Healthcare – Data Science helps in predictive diagnostics, personalized treatment, & operational efficiency. 

Finance – Business Analytics is used in banks and financial institutions for fraud detection and risk management and for making investment strategies. 


These technologies are revolutionizing industries and, thus, are highly valuable skills for professionals.

Why should you choose Data Science and Business Analytics as a career path?

There are many reasons why you should choose Data Science and Business Analytics as a career option: 


High Demand – Organizations across all industries rely on data-driven insights, increasing the need for skilled professionals. 

High Earning Potential – Careers in Data Science and Business Analytics are one of the top-paying jobs across the globe.

Diverse Applications – These skills are applied in technology, healthcare, finance, e-commerce, and in many more domains.

Job Security – Demand for these roles will only increase as businesses continue to embrace data-driven strategies.


Thus, a Data Science and Business Analytics program can help you to excel in a challenging and promising career in an ever-evolving field.

What are the various industries that employ Data Science and Business Analytics?

There are many industries that use Data Science and Business Analytics, such as: 


Business & Finance - Predictive analytics, fraud detection, investment strategies. 

Healthcare – Disease prediction, patient diagnostics, and personalized medicine. 

E-commerce & Retail – Customer behavior analysis, recommendation engines, and demand forecasting. 

Agriculture – Climate predictions, crop monitoring, and yield optimization. 

Gaming Industry – User engagement analysis and AI-driven gaming enhancements. 

Robotics & AI – Smart automation, intelligent systems, and deep learning applications. 


These industries continue to integrate data science and business analytics, creating abundant career opportunities for professionals.

Got more questions? Talk to us

Connect with a program advisor and get your queries resolved

Speak with our expert +1 512 793 9938 or email to dsba.utaustin@mygreatlearning.com

career guidance

Data Science and Business Analytics Online in the USA

Data is a multidisciplinary field primarily based on facts, trends, and statistical figures. In the emerging scope of data, Data Science is amongst the most prominent attributes of every sector and business operations as it is helpful in getting relevant insights and making business decisions based on it.

There has been a drastic technologic shift in a couple of years which results in the creation of huge amounts of data every single day. In a 2018 article, the World Economic Forum claimed that by 2025, over 463 exabytes of data will be created globally every day, the equivalent of 212,765,957 DVDs per day.

Data science mainly focuses on using the strategies to extract and dissect data specific to definite domains or sectors. It is more about giving targeted solutions rather than a quality solution applicable to all business operations.  We can observe its use and functions in various sectors like healthcare, education, finance, retail, etc. With the help of its techniques, healthcare has found better solutions to take care of the patients, the education sector is providing better opportunities to students, the banking industry is more focused on providing the best customer service, and more.

 

What is Data Science?

The process of analyzing data and extracting useful insights from it to use it in the growth of businesses is Data Science.

It is not just a single term to understand. One needs to know the other various steps involved in the process, such as:

1. Business Requirements

It only makes more sense to collect data once you know where, how, and for whom it has to be used. Understanding business requirements is key as it helps companies to get critical information that can be used to fulfill their goals and objectives.

 

2. Data Collection

As per a recent study, over 2.5 quintillion bytes of data is generated every single day. The number is expected to grow exponentially with more businesses opting to capture and collect user data. It is important for businesses to understand the type of data to be collected.

 

3. Data Cleaning

Collecting data is not complete until it goes through check processes to retard any unnecessary data. This step is important in terms of reducing the complexity and also making sure that the collected data is efficient for the analysis.

 

4. Data Exploration and Data Analysis

Sometimes, there’s a need to employ data science tools to get the right understanding of the patterns of data. This process is called Data exploration. You can perform data analysis effectively only when you understand the patterns properly.

 

5. Data Modelling

The stage of Data Modelling is considered to be the most crucial one in Data Science. Based on all the insights and trends derived from data analysis and exploration, a predictive model is created. A lot of tests and training happens with this model to make sure it predicts precise outcomes from the data being input.

 

6. Data Validation

This is the stage of validation when the predictive model built in the previous stage is tested rigorously. The certain predictions that are produced from the model are then compared with the previous data and outcomes to judge the efficiency of the model. This stage is basically to test the model and find out all the existing errors, false predictions, inappropriate outcomes, and many more, only to work on them and fix the issues at the earliest. The model goes through several testing stages to improve the preciseness of outcomes.

 

7. Deployment and Optimization

The final stage of data science mainly involves the deployment of the model to the client and then seek feedback. Based on the feedback,  the data scientists rework the errors and improvements after which it is good to go. That’s the whole process of data science.

 

Applications of Data Science Technology

The impact of Data Science Application is non-negligible in almost all domains. Businesses are embracing it at all given points to accelerate the growth. There are so many factors that have contributed to the rapid growth of Data Science and its use across the globe.

Here we list out a few industries and the benefits they are getting from the process of data science and its implications.

1. E-Commerce

E-commerce is one field that is not only applying Data Science but is growing immensely with its implications. A lot of e-commerce websites such as Amazon are using this process to make the most recommendations to the customers when they are surfing the website based on their search histories. It improves the entire user experience while shopping.

 

2. Fraud Detection

Financial sectors have a huge demand for Data Science in managing the indefinite financial transactions happening every other minute. The need of detecting fraudulent activities is real in this sector and hence the use of Data Science is important in sectors like banking, credit cards, loans, and many more. It is the ultimate solution to secure financial transactions and predict fraud.

 

3. Self-Driving Cars

We all know that Self-driving cars are the biggest example of functioning with the use of data. The designing of cars to perceive things on road well in advance and then moving according to the GPS is all because of strategizing the data properly.

 

4. Virtual Assistance

The current trending virtual voice assistants are all a result of the processes of Data Science. Gadgets like Google Home, Siri, Alexa, and many more, which have brought so much ease to our lives are all a result of correct outcomes of data. In fact, it has even replaced customer executive roles these days with a chatbot which is extremely quick and responsive at the same time.

Hence, it has become quite important to learn and data and its techniques as it might replace many existing jobs in the coming times.

 

What are the job roles offered to the candidates pursuing a Data Science Course Online in the USA?

Undoubtedly, all the job roles being offered in this domain are in high-demand all over the world. There’s a huge demand for data scientists and analytics professionals. Hence, many people are looking out for various Data Science Programs Online in the USA.

1. MIS Reporting Executive

2. Data Scientist

3. Data Analyst

4. Data Engineer

5. Statistician.

6. Data Architect

7. Machine Learning Engineer

 

Business Analytics

  • Business Analytics is a broader domain that combines Artificial Intelligence, Machine Learning, and Big Data Analytics. However, all these terms have different meanings depending on the usage.
  • The process of applying data and quantitative analytical techniques for deriving useful insights and making decisions based on them is known as Business Analytics. Data Science and Business Analytics are fairly interrelated to each other. Both the technologies are at the peak and have a huge scope in the 21st century.
  • Under the domain of Business Analytics, there are mainly three types of analytics that are applied to get the desired results.

 

Descriptive Analytics

Descriptive Analytics as the name says derives insights by analyzing the historical data. It is one of the most important analytical techniques to perform advanced and complex analysis of data.

 

Predictive Analytics

Predictive Analytics is highly useful to derive reliable conclusions based on predictive models that are built to identify risks and connect data with effective actions.

 

Prescriptive Analytics

Prescriptive analytics is the stage after predictive analytics. It is built on predictive capabilities. It mainly includes the application of logical and statistical techniques to derive the most preferred insights. 

 

The Demand for Data Science and Business Analytics Online Courses in the USA

In terms of science and technology, the United States of America is recognized as one of the most powerful and advanced countries in the world. The country has seen some amazing technological breakthroughs in every sector of businesses such as Healthcare, Physics, Engineering, Biotechnology, Telecommunications, and many more.

Looking at the growing pace of the technological industry, there is a huge demand and supply gap of Data Science and Business Analytics professionals in and across the United States. As and when more and more businesses start to adopt the data science route in the coming future, the demand will only increase, and thus learning and pursuing Data Analytics courses online in the USA is the need of the hour.

According to some statistics, there are 24000+ job opportunities available in the United States of America for the candidates pursuing a Data Science and Business Analytics course online.

So, don’t let this time slip through your hands. Grab this opportunity and enroll yourself in an online data science degree program or the best data science certification online.

 

Best Data Science and Business Analytics Online Courses in USA

There are plenty of institutes across the country that offer online courses in data science and business analytics, but not all provide the same learning outcome. While deciding upon a course that fits your requirement and expectation, it is important to keep in mind the objective and delivery of the course. Working professionals looking to transform their career in the first of Data Science and Business Analytics should look at mentored learning models, where a learner can interact with industry experts in a small batch and discuss real-life case studies for easy understanding of topics. 

Rated among the best Data Science and Business Analytics online course, PGP-DSBA by UT Austin offers interactive mentored learning that provides collaborative as well as personalized learning.

 

Why choose Great Learning for PGP-DSBA online course in the USA?

1. Ranked #4

The Data Science and Business Analytics Online Program offered by the McCombs School of Business at The University of Texas at Austin has been ranked number 4 in the QS Business Analytics Ranking 2020.

 

2. Curriculum

The comprehensive program is designed to build expertise in the most widely-used analytics tools and technologies. The curriculum will help you learn concepts with real-world case studies by the faculty of UT Austin and the experienced industry leaders. This enables learners to get hands-on training and experiences in leading tools like R, Python, Tableau, Machine Learning and many more.

The live mentored sessions taken by the Industry Professionals of Data Scientists and Business Analytics are a major part of the curriculum that helps learners get a complete understanding of concepts.

 

3. Flexibility

The PG Program in Data Science and Business Analytics provides access to learners to learn at their comfort.  With Great Learning’s proprietary learning management system (LMS) Olympus, learners can access course content with one single login that works on all the platforms. For professionals with a busy schedule, they can watch recordings of missed lectures at their convenience. The mobile app provides notifications on quizzes and assignments to keep learners updated and motivated throughout the program journey. The mentored learning sessions are kept at a time convenient to the cohort. 

 

4. Faculty

Learn Data Science and Business Analytics from the top faculty of The University of Austin at Texas. The course is designed by the leading faculty from UT Austin, ensuring widely-used analytics tools and technologies are a part of the curriculum. The mentors for the program are leading industry experts with a strong practical understanding of core concepts of data science. 

 

5. The Expertly-Designed Program

  • brings esteem academicians and industry experts to help you develop the ability
  • to independently solve business problems using analytics and data science.

Here are a few faculty profiles for your reference:

 

Dr. Kumar Muthuraman

Faculty Director, Center for Research and Analytics, McCombs School of Business,

The University of Texas at Austin. H. Timothy (Tim) Harkins Centennial Professor.

M.S & Ph.D., Stanford University.

 

Dr. Abhinanda Sarkar

Academic Director, Great Learning

B.Stat & M.Stat, Indian Statistical Institute. Ph.D. Stanford University.

 

5. Career Assistance

With dedicated career support, the online data science and business analytics program offers personalized 1:1 Career coaching and preparation for interviews. The career support team also provides assistance in building a resume to help you get the desired job. Learners can use their industry-ready portfolio, e-Portfolio to showcase their projects, skill, and tools.

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