Social Media Marketing Skills and Training

Learn how to plan social media content, manage communities, build brand voice, run paid social campaigns, and measure engagement and conversion across platforms.

Start Learning

Start Here▼

Choose Your Track:

Active

Students & Freshers

Foundation

Graduates and early-stage talent building skills to enter the workforce.

Early Career Pros

Pivot

Junior-to-mid professionals expanding their skills into new domains.

Working Professionals

Specialization

Mid-career specialists deepening expertise to advance in their field.

Business Leaders

Strategy

Decision-makers and executives driving strategic growth and innovation.

Core Specializations

Content Marketing

Content calendars & storytelling

Performance Marketing

Paid social testing & optimization

Digital Marketing

Social in the full digital funnel

Marketing Analytics

Engagement and conversion reporting

Recommended Learning Paths

Programs matched to this page topic — search or filter to explore.

11 programs matched to Social Media Marketing

Great Learning Academy

Social Media Management

This SAP free course will give a clear insight into one of the most popular enterprise software programs in the world. You’ll get to know what SAP is all about, its significance and how it assists businesses to operate more efficiently. The course defines the main concepts such as centralized and decentralized systems and introduces ERP, which links numerous departments with the help of one platform.You’ll also unde…

Skills: Building Social Media Presence · Developing Marketing Strategies · Posting and Analysing Content · Social Media Management

★4.6(6,373)Beginner1 hour 30 minutes

✓ Free learning · Paid certificate

View Program →Free Course

Great Learning Academy

Social Media Marketing

This Social Media Marketing free course is designed to help you build a strong online presence and connect with your audience effectively. You will learn the fundamentals of social media marketing, including the five pillars of successful campaigns, key strategies for brand growth, and how to create content that resonates with your audience. The course also covers platform-specific features across Facebook, Instagra…

Skills: Advertising & Campaigns · Analytics · And Chatbot Automation · Brand Storytelling

★4.5(4,936)Beginner2 hours 30 minutes

✓ Free learning · Paid certificate

View Program →Free Course

Great Learning Academy

LinkedIn Marketing

This course will first introduce you to the basics of LinkedIn Marketing. Next, you will learn to appreciate the need for a LinkedIn account. You will then learn about the various methods that can be used to increase your reach. Later, it discusses the importance of the All-Star Profile, the need to target the right audience, and ways to target the right audience on the platforms. In addition, you will learn about L…

Skills: Analytics · And Professional Connection Growth · Audience Targeting · Brand Building

★4.6(1,283)Beginner2 hours

✓ Free learning · Paid certificate

View Program →Free Course

Great Learning Academy

YouTube Marketing

In this free Youtube Marketing course, we are going to cover the basics of the topic, mastering storytelling and marketing strategies and learning about some of the YouTube marketing tools. With 22.8 billion visits, Youtube is the second most visited website in the world after Google bringing numerous benefits to brands as well as individuals. Apart from being a source of entertainment, this platform is a very power…

Skills: YouTube Marketing Tools · YouTube SEO

★4.5(1,304)Beginner1 hour

✓ Free learning · Paid certificate

View Program →Free Course

SRM University, Sikkim

Online BBA in Digital Marketing

Learn how brands attract, engage, and retain customers in the digital world. This online BBA in Digital Marketing combines business education with Digital Marketing, Consumer Analytics, E-commerce, and integrated marketing communication to help you build a career in marketing.

Skills: Brand Management · Business Communication · Consumer Behaviour Analytics · Content Marketing Fundamentals

Beginner3 years

✓ WITH CERTIFICATE

View Program →Degree Program

Great Learning Academy

ChatGPT for Digital Marketing

In this free course on ChatGPT for Digital Marketing now updated with GPT-5 prompts, you will explore various aspects of the field. You will start by understanding the different types of digital marketing and how they can be leveraged to reach your target audience effectively. Using ChatGPT, you will learn about market segmentation and how it can be applied to create personalized marketing campaigns. The course also…

Skills: Content Creation · Customer Feedback Automation · Email Marketing With ChatGPT · Generative AI For Marketing Strategy

★4.6(2,005)Beginner1 hour 30 minutes

✓ Free learning · Paid certificate

View Program →Free Course

Great Learning Academy

Introduction To Digital Marketing in Hindi

Ever since the internet became accessible, Marketing methods have gone internet, and today, Digital Marketing has set trends in the business world. Almost all the organizations and brands have adapted to it and built their brand value, hence creating the urge in individuals to learn it. Digital Marketing is one of the fastest-growing niches in today's World. It's a skill with incredible opportunities and learning th…

Skills: Affiliate Marketing · Automated Marketing · Content Marketing · Conversion Optimization

★4.4(6,435)Beginner1 hour 30 minutes

✓ Free learning · Paid certificate

View Program →Free Course

Great Learning Academy

Basics of Social Media Automation

Explore the fundamentals of streamlining your online presence with automation tools. Learn how to efficiently manage content creation and distribution using a variety of platforms. Discover the power of social media management tools for scheduling and analytics. Delve into email marketing tools to enhance engagement and reach. Explore the latest in automation AI tools to optimize your workflow and maximize efficienc…

Skills: AI tools for content creation · Mailchimp · Wordpress

★4.6(159)Beginner1 hour

✓ Free learning · Paid certificate

View Program →Free Course

Great Learning Academy

Internet Marketing

The fourth industrial revolution projected dramatic changes in technology, industry, and societal patterns in the twenty-first century as a result of increased interconnection and smart automation. Along with fundamental shifts in global production and supply networks, the marketing dimension has changed from traditional television advertisements to digital platforms such as Pinterest, Google Ads, LinkedIn, and YouT…

Skills: Search Engine Marketing · Search Engine Optimization · YouTube marketing

★4.5(925)Beginner1 hour

✓ Free learning · Paid certificate

View Program →Free Course

Great Learning Academy

Facebook Business Manager

Meta (changed name of Facebook) Business Manager is a tool that organizes and manages the business on the Meta channel. It is a way to keep the profile personal and filter connections. Coworkers can see the profile owner’s name, work, email address, and pages and ad accounts with mutual access. The business manager can separate ad accounts for every client and business served, pay for ads with different payment meth…

Skills: Campaign Dashboard · Optimizing the Campaign

★4.5(3,731)Beginner2 hours

✓ Free learning · Paid certificate

View Program →Free Course

Great Learning Academy

Affiliate Marketing

This affiliate marketing training free course equips you with the essential skills to understand how affiliate marketing works and how businesses use it to reach customers and drive results. You’ll learn the basics of affiliate marketing, key strategies, partnership models, and how affiliates help promote products or services through performance-based marketing.This foundation will help you explore digital marketing…

Skills: Affiliate Marketing Fundamentals · Affiliate Strategy Development · Audience Targeting · Campaign Planning

★4.5(4,708)Beginner1 hour

✓ Free learning · Paid certificate

View Program →Free Course

Real Outcomes · Verified Alumni

From learner to career breakthrough

Stories matched to your selected persona — because your journey is unique.

Students

Priya Rajan

📍 Chennai

B.Tech Graduate→Data Analyst — Infosys

₹0↑₹6.8L/yrFirst Job

“I was applying for 3 months with zero callbacks. After completing the Data Analytics course, I had 4 offers in 6 weeks.”

Infosysvia Data Analytics with Power BI

Students

Arjun Kumar

📍 Pune

MBA Graduate→Business Analyst — Deloitte

₹0↑₹8.2L/yrFirst Job

“The Excel and SQL courses gave me skills my peers simply didn't have. I solved a live data problem in my Deloitte interview.”

Deloittevia Business Analytics Essentials

Students

Sneha Mishra

📍 Bengaluru

CS Graduate→ML Engineer — Flipkart

₹3.2L/yr↑₹14L/yr+337%

“The ML Fundamentals course was more rigorous than my college curriculum. Flipkart hired me based on my GitHub portfolio.”

Flipkartvia Machine Learning Fundamentals

Read 500+ success stories →

Hands-On Learning · Real Deliverables

Not just videos — you'll build real things

Every course ends with a project you can show employers. Here's what your Social Media Marketing track builds.

Beginner

SOCIAL STRATEGYCalendar + Formats

30-Day Social Content Calendar

Plan posts, reels, carousels, polls, and community prompts around a campaign theme and audience goal.

Enroll to Build This →

Beginner

PAID SOCIALMeta + LinkedIn

Audience Testing Matrix

Design audience, creative, and offer tests for paid social campaigns with clear success metrics.

Enroll to Build This →

Beginner

REPORTINGEngagement + Leads

Social Performance Report

Create a weekly report linking reach, engagement, clicks, leads, and learning notes.

Enroll to Build This →

Skills in Action

See exactly how Social Media Marketing skills change what you can do

Explore real use cases by your role, function, or industry — and the specific skill that unlocks each one.

MARKETING

Campaign Storytelling

Turn one marketing message into social posts tailored to platform behavior and audience expectations.

BeforeThe same generic post is copied to every platform.

AfterEach platform gets content that fits its format and buyer stage.

Content MarketingContent Calendar

Learn Content Marketing →

MARKETING

Community Signals

Use comments, saves, shares, and DMs to identify customer questions and content gaps.

BeforeSocial reporting stops at likes and follower count.

AfterCommunity feedback informs content, product messaging, and campaigns.

Marketing FundamentalsCustomer Insight

Learn Marketing Fundamentals →

MARKETING

Paid Social Testing

Test creative hooks, audiences, and CTAs before scaling spend.

BeforeBudget is increased before the team knows what works.

AfterSpend moves toward winning creative and audience combinations.

Performance MarketingPaid Social

Learn Performance Marketing →

Free · 5 Minutes · Instant Results

Not sure where to start?
Find your exact skill gap.

You've seen what Social Media Marketing skills unlock. Now find out which ones you're missing — and get a sequenced 90-day learning plan matched to your role and goals.

Quick Questions

Skill Tiers

90d

Learning Plan

Answer 5 questions about your current skills

Get your score — Foundation to Expert tier

Receive 3 matched courses and a 90-day roadmap

No sign-up required · Results in 60 seconds

Where Our Alumni Work

4,500+ companies hired Great Learning alumni

From startups to Fortune 500s — your next employer is already on this list.

4,500+ Hiring Partners

14M+ Learners Trained

170+ Countries

Google

Amazon

Microsoft

Everything you need to know before enrolling

No prior experience is needed. We start from the very basics — whether it's Excel, Python, or AI concepts — and build up progressively. Most beginner courses have no prerequisites.

Yes. Our courses include resume-ready projects, a portfolio you can show employers, and access to our placement support network. Over 1,800 freshers landed their first job within 6 months of completing a Great Learning course in 2024.

Great Learning certificates are recognised by 4,500+ hiring partners including Google, Amazon, Infosys, Deloitte, and TCS. Several programs are co-branded with IIT, MIT, and IIM — which carry significant weight with hiring managers.

Absolutely — 70% of our learners study while working. Courses are fully self-paced with on-demand recordings. Most professionals complete PRO+ courses in 6–10 weeks at 5–7 hours per week.

Free and PRO+ courses are self-paced — 3 to 5 hours per week is enough. Certification programs typically need 8 to 12 hours per week. You can pause and resume at any time.

Free courses give you the core curriculum at no cost. PRO+ adds mentorship, live Q&A, career support, and placement assistance. Certificate programs are institution co-branded (IIT, MIT, IIM), longer, and include faculty-reviewed capstone projects.

Yes. All paid programs include a 7-day no-questions-asked refund. Certification programs have a 14-day refund window. We also offer pause-and-resume for up to 3 months if life gets in the way.

Many companies sponsor these programs under their L&D budgets. We provide GST invoices and corporate pricing for team enrolments. Contact our advisor team for a corporate package.

Still have questions?

Our learning advisors are available Mon–Sat, 9AM–8PM IST. Average response time: under 5 minutes.

Social Media Marketing Skills and Training

Core Specializations

Talk to an Advisor

Recommended Learning Paths

From learner to career breakthrough

Not just videos — you'll build real things

See exactly how Social Media Marketing skills change what you can do

Not sure where to start?Find your exact skill gap.

4,500+ companies hired Great Learning alumni

Everything you need to know before enrolling

Find your skill gap in 5 questions

Not sure where to start?
Find your exact skill gap.