Marketing Analytics Training and Skills

Measure campaigns, understand customer behavior, and use marketing data to improve decisions. Find Marketing Analytics courses for beginners, practical skills training, and programs for working professionals.

Marketing Analytics courses to explore

Marketing Analytics courses for beginners

New to Marketing Analytics? Learn campaign measurement and attribution through introductory courses before choosing more specialized training.

University programs with Marketing Analytics skills

Develop expertise in campaign measurement and attribution through a broader university curriculum. Explore programs that connect Marketing Analytics to the responsibilities you want to take on.

Find your right learning option

Choose how far you want to take your learning

From exploring a new skill to building professional expertise, choose the learning experience that matches your goal.

Explore

Free courses

Explore a new skill and build your foundations before choosing longer training.

Best forBeginners and learners exploring a topic

  • Self-paced introductory courses
  • Foundations and selected tools
  • Free learning; certificate fees may apply
Marketing Analytics skills and tools
Google Analytics ReportGoogle Search Console ReportIntroduction to Looker Studio
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Overview of Looker InterfaceBounce RateGa4

What you getUnderstand the fundamentals

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For practical skill building Build

Pro+

Develop practical skills through paid courses and applied learning.

Best forLearners ready to put skills into practice

  • Professional skill development
  • Practice and projects in selected courses
  • Course content and subscription terms vary
Marketing Analytics skills and tools
Customer Acquisition & RetentionDigital AnalyticsEmail Campaign Analytics
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Google Analytics 4Web AnalyticsWeb and Social Media Analytics

What you getBuild and apply your skills

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Specialize

Certificate programs

Develop deeper expertise through structured university and institution programs.

Best forProfessionals seeking specialist training

  • Structured curriculum
  • Faculty and expert learning in selected programs
  • Credential and eligibility depend on the program
Marketing Analytics skills and tools
Cross‑Functional ExpertiseDigital BusinessDigital Transformation
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FinanceGrowth HackingLeadership

What you getDevelop professional expertise

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Advance

Degrees

Explore university degrees for broader academic study and long-term learning goals.

Best forLearners seeking a formal university qualification

  • In-depth academic curriculum
  • Admission and study requirements
  • Qualification awarded by the university
Marketing Analytics skills and tools
B2B MarketingBrand StrategyConsumer Behaviour
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Customer AnalyticsCustomer EngagementDigital Marketing

What you getEarn a university degree

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  1. ExploreUnderstand
  2. BuildApply
  3. Get certifiedDevelop expertise
  4. TransformEarn a degree
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Compare learning, practice, tools, guidance, and credentials. Features vary by course and program.
Learning experienceExplore
Free courses		Build
Pro+		Specialize
Certificate programs		Advance
Degrees
Learn
Foundational knowledge✓✓✓✓
Advanced curriculum—✓✓✓
Structured learning—✓✓✓
Curriculum designed and delivered by faculty——✓✓
Practice
Exercises✓✓✓✓
Hands-on projectsLimited✓✓✓
Capstone / advanced project—Selected✓✓
Tools, AI & agents
Learn industry-relevant toolsSelected✓✓✓
Hands-on tool practiceBasic✓✓✓
Use tools in projectsLimited✓✓✓
Generative AI toolsSelected✓✓✓
AI coding tools—SelectedSelectedSelected
Build with AI agents—SelectedSelectedSelected
Agent frameworks & SDKs—SelectedSelectedSelected
Example tools & technologiesChatGPT, Python, Excel, SQLChatGPT, Python, Power BI, Tableau, Gemini, ClaudeChatGPT, Claude, Gemini, LangGraph, CrewAI, OpenAI Agents SDK, Google ADK, DatabricksPython, PyTorch, Hugging Face, LangGraph, LlamaIndex, Databricks, Snowflake, dbt
Get guidance
AI learning support—✓SelectedSelected
Expert / industry mentors——✓✓
Faculty-led learning——✓✓
Prove your skills
Great Learning certificateOptional✓——
University / institution credential——✓—
University degree———✓
Advance your career
Career guidance—LimitedSelectedSelected
Interview / profile support——SelectedSelected
Peer network——✓✓

This comparison describes Great Learning's broader learning formats, not every course in this skill. Tools, technologies, projects, credentials, faculty access, and career services vary by course, program, specialization, and region. Check the program details for included features. Free course access does not include a free certificate.

How to choose your Marketing Analytics training

New to Marketing Analytics?

New to Marketing Analytics? Learn campaign measurement and attribution through introductory courses before choosing more specialized training.

Explore free Marketing Analytics courses →

Want to develop practical Marketing Analytics skills?

Measure campaigns, understand customer behavior, and use marketing data to improve decisions. Develop hands-on skills in campaign measurement and attribution.

Find hands-on training →

Using Marketing Analytics at work?

Measure campaigns, understand customer behavior, and use marketing data to improve decisions. Choose training that helps you use campaign measurement and attribution in your role.

Explore Marketing Analytics for work →

Choosing a university certificate?

Develop expertise in campaign measurement and attribution through a broader university curriculum. Explore programs that connect Marketing Analytics to the responsibilities you want to take on.

Explore university programs →