Performance Marketing Training and Skills

Plan paid campaigns, measure conversions, and improve acquisition decisions using performance data. Find Performance Marketing courses for beginners, practical skills training, and programs for working professionals.

Performance Marketing courses to explore

Find your right learning option

Choose how far you want to take your learning

From exploring a new skill to building professional expertise, choose the learning experience that matches your goal.

Explore

Free courses

Explore a new skill and build your foundations before choosing longer training.

Best forBeginners and learners exploring a topic

  • Self-paced introductory courses
  • Foundations and selected tools
  • Free learning; certificate fees may apply
Performance Marketing skills and tools
Affiliate MarketingAutomated MarketingContent Marketing
Show more skills and toolsShow less
Conversion OptimizationDigital MarketingEmail Marketing

What you getUnderstand the fundamentals

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For practical skill building Build

Pro+

Develop practical skills through paid courses and applied learning.

Best forLearners ready to put skills into practice

  • Professional skill development
  • Practice and projects in selected courses
  • Course content and subscription terms vary

What you getBuild and apply your skills

Explore Pro+ →
Specialize

Certificate programs

Develop deeper expertise through structured university and institution programs.

Best forProfessionals seeking specialist training

  • Structured curriculum
  • Faculty and expert learning in selected programs
  • Credential and eligibility depend on the program

What you getDevelop professional expertise

Explore Certificate programs →
Advance

Degrees

Explore university degrees for broader academic study and long-term learning goals.

Best forLearners seeking a formal university qualification

  • In-depth academic curriculum
  • Admission and study requirements
  • Qualification awarded by the university

What you getEarn a university degree

Explore Degrees →
  1. ExploreUnderstand
  2. BuildApply
  3. Get certifiedDevelop expertise
  4. TransformEarn a degree
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Compare learning, practice, tools, guidance, and credentials. Features vary by course and program.
Learning experienceExplore
Free courses		Build
Pro+		Specialize
Certificate programs		Advance
Degrees
Learn
Foundational knowledge✓✓✓✓
Advanced curriculum—✓✓✓
Structured learning—✓✓✓
Curriculum designed and delivered by faculty——✓✓
Practice
Exercises✓✓✓✓
Hands-on projectsLimited✓✓✓
Capstone / advanced project—Selected✓✓
Tools, AI & agents
Learn industry-relevant toolsSelected✓✓✓
Hands-on tool practiceBasic✓✓✓
Use tools in projectsLimited✓✓✓
Generative AI toolsSelected✓✓✓
AI coding tools—SelectedSelectedSelected
Build with AI agents—SelectedSelectedSelected
Agent frameworks & SDKs—SelectedSelectedSelected
Example tools & technologiesChatGPT, Python, Excel, SQLChatGPT, Python, Power BI, Tableau, Gemini, ClaudeChatGPT, Claude, Gemini, LangGraph, CrewAI, OpenAI Agents SDK, Google ADK, DatabricksPython, PyTorch, Hugging Face, LangGraph, LlamaIndex, Databricks, Snowflake, dbt
Get guidance
AI learning support—✓SelectedSelected
Expert / industry mentors——✓✓
Faculty-led learning——✓✓
Prove your skills
Great Learning certificateOptional✓——
University / institution credential——✓—
University degree———✓
Advance your career
Career guidance—LimitedSelectedSelected
Interview / profile support——SelectedSelected
Peer network——✓✓

This comparison describes Great Learning's broader learning formats, not every course in this skill. Tools, technologies, projects, credentials, faculty access, and career services vary by course, program, specialization, and region. Check the program details for included features. Free course access does not include a free certificate.

How to choose your Performance Marketing training

New to Performance Marketing?

New to Performance Marketing? Learn paid campaigns and conversion measurement through introductory courses before choosing more specialized training.

Explore free Performance Marketing courses →

Want to develop practical Performance Marketing skills?

Plan paid campaigns, measure conversions, and improve acquisition decisions using performance data. Develop hands-on skills in paid campaigns and conversion measurement.

Find hands-on training →

Using Performance Marketing at work?

Plan paid campaigns, measure conversions, and improve acquisition decisions using performance data. Choose training that helps you use paid campaigns and conversion measurement in your role.

Explore Performance Marketing for work →