Digital Marketing Skills and Training

Learn how digital marketing channels work together across search, social, content, email, paid media, landing pages, and analytics. Build the skills to plan campaigns and improve performance with data.

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Mid-career specialists deepening expertise to advance in their field.
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Decision-makers and executives driving strategic growth and innovation.

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Search visibility & content intent
Organic and paid social campaigns
Paid acquisition & optimization
Lifecycle and retention campaigns

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60 programs matched to Digital Marketing
Great Learning Academy

Introduction To Digital Marketing in Hindi

Ever since the internet became accessible, Marketing methods have gone internet, and today, Digital Marketing has set trends in the business world. Almost all the organizations and brands have adapted to it and built their brand value, hence creating the urge in individuals to learn it. Digital Marketing is one of the fastest-growing niches in today's World. It's a skill with incredible opportunities and learning th…

Skills: Affiliate Marketing · Automated Marketing · Content Marketing · Conversion Optimization

★4.4(6,444)Beginner1 hour 30 minutes

✓ Free learning · Paid certificate

View Program →Free Course
SRM University, Sikkim

Online BBA in Digital Marketing

Learn how brands attract, engage, and retain customers in the digital world. This online BBA in Digital Marketing combines business education with Digital Marketing, Consumer Analytics, E-commerce, and integrated marketing communication to help you build a career in marketing.

Skills: Brand Management · Business Communication · Consumer Behaviour Analytics · Content Marketing Fundamentals

Beginner3 years

✓ WITH CERTIFICATE

View Program →Degree Program
Great Learning Academy

ChatGPT for Digital Marketing

In this free course on ChatGPT for Digital Marketing now updated with GPT-5 prompts, you will explore various aspects of the field. You will start by understanding the different types of digital marketing and how they can be leveraged to reach your target audience effectively. Using ChatGPT, you will learn about market segmentation and how it can be applied to create personalized marketing campaigns. The course also…

Skills: Content Creation · Customer Feedback Automation · Email Marketing With ChatGPT · Generative AI For Marketing Strategy

★4.6(2,009)Beginner1 hour 30 minutes

✓ Free learning · Paid certificate

View Program →Free Course
Great Learning Academy

Digital Marketing Strategy

In this Digital Marketing Strategy Course, we will be dealing with 4 step framework for building an effective digital marketing strategy. We will be starting the course with the basics of digital marketing and further discussing the principles as well. After which we will begin with the 4 step framework after which you have a clear idea of how to build an effective digital marketing strategy. As an Ed-Tech company,…

Skills: Digital Marketing Strategy

★4.5(4,085)Beginner30 minutes

✓ Free learning · Paid certificate

View Program →Free Course
Great Learning Academy

Mailchimp Email Marketing Automation

This free Mailchimp course covers how to streamline campaigns and improve customer engagement using automation. You’ll learn the core concepts, features, and processes of marketing automation, along with the benefits it provides through the marketing automation funnel. The course also includes practical training with Mailchimp, where you will design, automate, and analyze marketing campaigns to enhance the streams a…

Skills: Audience segmentation · Campaign creation · Email automation · Marketing Automation

Beginner30 minutes

✓ Free learning · Paid certificate

View Program →Free Course
Great Learning Academy

Digital Marketing Tools Basics

A free digital marketing tools course helps beginners understand the software and workflows used to plan, publish, measure, and improve online marketing. The course introduces tool categories for SEO, website analysis, content creation, social media management, email marketing, and performance tracking. It is useful when you want to know what each tool type does before choosing platforms or running campaigns.This co…

Skills: Cms · Crm · Digital Marketing Basics · SEO Tools

★4.5(313)Beginner1 hour 30 minutes

✓ Free learning · Paid certificate

View Program →Free Course
Great Learning Academy

Lead Generation & Conversions in Digital Marketing

The Lead Generation online course equips you with the essential skills to drive successful campaigns. You’ll learn to use key digital marketing tools, implement organic and inorganic strategies, and measure campaign success. The course covers content marketing, affiliate marketing, email marketing, and mobile marketing. By the end, you'll be able to create and execute strategies that boost visibility, engagement, an…

Skills: Affiliate Marketing · Content Marketing · Email Marketing & Mobile Marketing · Organic & Inorganic Strategies

Intermediate9 hours

✓ WITH CERTIFICATE

Great Learning Academy

Internet Marketing

Free internet marketing learning should help marketers, creators, entrepreneurs, and business learners understand why the topic matters before moving into deeper practice. The course introduces audience intent, campaign planning, channel selection, and measurement in a way that shows how the pieces work together. Instead of treating internet marketing as a list of terms, it explains what to look for, how to reason t…

Skills: Search Engine Marketing · Search Engine Optimization · YouTube marketing

★4.5(927)Beginner1 hour

✓ Free learning · Paid certificate

View Program →Free Course
Great Learning Academy

Introduction to Digital Marketing

The free digital marketing course equips you with the essential skills to understand how businesses build an online presence, plan campaigns, and measure marketing performance. You’ll learn digital marketing fundamentals, including the role of digital tools, digital properties, and online channels in reaching customers. The course covers campaign planning, brand building, customer acquisition strategies, and techniq…

Skills: Brand Building · Campaign Planning · ChatGPT · Customer Acquisition Strategies

★4.5(43,722)Beginner2 hours 30 minutes

✓ Free learning · Paid certificate

View Program →Free Course
Great Learning Academy

Fundamentals of E-Marketing

This free e-marketing course begins by providing an overview of online marketing principles. The second module, "Understanding the Digital Consumer," delves into consumer behavior in the digital realm. "E-Marketing Mix" discusses strategies for effectively blending various marketing elements. "Key E-Marketing Tools and Platforms" explores essential digital tools and platforms for effective marketing. Finally, "Conte…

Skills: E-Marketing · Keyword Optimization · SEO

★4.6(148)Beginner2 hours

✓ Free learning · Paid certificate

View Program →Free Course
Great Learning Academy

Email Marketing

This email marketing course will provide insights on what email marketing means, how to set up an email marketing strategy, and how to construct, test, deliver and report emails in the best possible way. The course talks about the user journey and why it is essential to understand your audience to better use email marketing. Not sure which subject lines work best? The free email marketing course will teach you which…

Skills: And Campaign Management · Automation Workflows · Customer Journey Mapping · Email marketing strategy

★4.5(4,304)Beginner1 hour 30 minutes

✓ Free learning · Paid certificate

View Program →Free Course
Great Learning Academy

Mastering Digital Marketing

This Digital Marketing course is designed to equip you with essential skills to drive business growth. You’ll learn to create and execute effective growth strategies using SEO, content marketing, paid ads, display ads, and social media. This complete course in Digital Marketing includes digital marketing fundamentals, customer retention, CRM systems, and ways to measure campaign success. These topics help you apply…

Skills: Basics of Digital Marketing · ChatGPT · Digital Growth Strategies · Facebook

Intermediate9 hours 30 minutes

✓ WITH CERTIFICATE

Great Learning Academy

Search Engine Marketing

With the rise of the internet, Digital Marketing has become the need of the hour. The majority of organizations and individuals try to leverage opportunities and careers in Digital Marketing. It comprises various concepts like knowledge about google ads and the analytics that revolves around it. In this search engine marketing course, Search Engine Marketing has been taken into focus. Learn the fundamentals of SEM a…

Skills: Digital Marketing · Google Ads · Search Engine Marketing · SEO

★4.5(3,372)Beginner1 hour 30 minutes

✓ Free learning · Paid certificate

View Program →Free Course
Great Learning Academy

Digital Marketing Framework

Digital marketing comes under the process of utilizing digital technologies to promote or market products or services. It can be used to reach a wide range of potential customers through a variety of channels, including email, social media, search engines, and websites. A digital marketing strategy should be designed to help you achieve your business goals, and it should be based on a deep understanding of your cust…

Skills: Brand · Brand Purpose · Buyer Persona · Digital Marketing Funnel

★4.5(2,189)Intermediate1 hour 30 minutes

✓ Free learning · Paid certificate

View Program →Free Course
Great Learning Academy

AI in Digital Marketing

The AI in Digital Marketing free course equips you with the essential skills to use AI tools and strategies to plan, personalize, and improve digital marketing campaigns. You’ll learn AI fundamentals, how to match tools to marketing tasks, and how to write clear prompts that generate useful marketing outputs. The course also covers AI-powered content creation, search visibility in AI-era search and feeds, personaliz…

Skills: AI Chatbots · AI Marketing Fundamentals · AI Tool Selection · AI-Era SEO & Discovery

★4.5(5,250)Beginner30 minutes

✓ Free learning · Paid certificate

View Program →Free Course
SRM University, Sikkim

Online MBA in Marketing and Digital Technologies

Build expertise in branding, digital marketing, e-commerce, and marketing strategy with an online MBA degree in Marketing. Learn to drive business growth, lead marketing transformation, and create impactful customer experiences through a flexible online learning format.

Skills: Brand management and positioning · Consumer behavior analysis · Customer acquisition and retention · Digital business transformation

Beginner2 years

✓ WITH CERTIFICATE

View Program →Degree Program
Great Learning Academy

Social Media Marketing

This Social Media Marketing free course is designed to help you build a strong online presence and connect with your audience effectively. You will learn the fundamentals of social media marketing, including the five pillars of successful campaigns, key strategies for brand growth, and how to create content that resonates with your audience. The course also covers platform-specific features across Facebook, Instagra…

Skills: Advertising & Campaigns · Analytics · And Chatbot Automation · Brand Storytelling

★4.5(4,954)Beginner2 hours 30 minutes

✓ Free learning · Paid certificate

View Program →Free Course
Great Learning Academy

Campaign Management Training: From Buyer Personas to ROI

The Campaign Management course equips you with practical skills to plan, execute, and evaluate marketing campaigns that deliver measurable results. You will learn how to define buyer personas, map the consumer journey, and set clear campaign objectives aligned with business goals. The course covers digital campaign planning, channel selection, message development, execution across platforms, and performance measurem…

Skills: Campaign Execution · Campaign management · Campaign Optimization · Campaign Reporting

Intermediate3 hours 30 minutes

✓ WITH CERTIFICATE

Great Learning Academy

Marketing Digital Esencial

Este curso gratis de marketing digital te ayuda a entender SEO, redes sociales, publicidad online, email, contenido, analítica y estrategia de campañas con explicaciones claras para principiantes. Aprenderás cómo se conectan estos temas, qué errores conviene evitar y cómo usar las ideas del curso en situaciones reales de estudio, trabajo o vida diaria. La propuesta es aprender paso a paso, sin lenguaje complicado, p…

Skills: Analítica Web · Atribución · Automatización · Email Marketing

Beginner2 hours

✓ Free learning · Paid certificate

View Program →Free Course
Great Learning Academy

Content Marketing Basics

This free content marketing course begins by explaining what content marketing is and how it's beneficial to marketers to reach their target audience. You will also discover how content marketing and advertising are different from each other and how both of them have a specific purpose. Through this Content Marketing course, you will learn the unique ways Content Marketing promotes brands and helps in enhancing bran…

Skills: And Social Media–Email Marketing Integration · Audience & Behavior Analysis · Brand Awareness · Content Creation & Distribution

★4.5(6,803)Beginner1 hour 30 minutes

✓ Free learning · Paid certificate

View Program →Free Course
Great Learning Academy

Marketing Automation Essentials

This free marketing automation essentials course is built for marketers, creators, entrepreneurs, and business learners who want the topic explained with context and usable examples. The course introduces audience intent, campaign planning, channel selection, and measurement in a way that shows how the pieces work together. Instead of treating marketing automation essentials as a list of terms, it explains what to l…

Skills: A/B Testing · CRM and Email Campaigns · Customer Journey · Customer Lifecycle

★4.6(153)Beginner1 hour

✓ Free learning · Paid certificate

View Program →Free Course
Great Learning Academy

Social Media Management

This SAP free course will give a clear insight into one of the most popular enterprise software programs in the world. You’ll get to know what SAP is all about, its significance and how it assists businesses to operate more efficiently. The course defines the main concepts such as centralized and decentralized systems and introduces ERP, which links numerous departments with the help of one platform.You’ll also unde…

Skills: Building Social Media Presence · Developing Marketing Strategies · Posting and Analysing Content · Social Media Management

★4.6(6,397)Beginner1 hour 30 minutes

✓ Free learning · Paid certificate

View Program →Free Course
SRM Institute of Science and Technology (SRMIST), Chennai

SRMIST MBA in Marketing

Designed for graduates and working professionals, SRMIST’s online MBA in Marketing combines business fundamentals with practical marketing strategy, consumer insights, business simulations, case studies, and an end-term project.

Skills: B2B Marketing · Brand Strategy · Consumer Behaviour · Customer Analytics

2 years

✓ WITH CERTIFICATE

View Program →Degree Program
Great Learning Academy

Introduction to E-Commerce

A free e-commerce course is useful when marketers, creators, entrepreneurs, and business learners need a practical entry point into the subject. The course introduces audience intent, campaign planning, channel selection, and measurement in a way that shows how the pieces work together. Instead of treating e-commerce as a list of terms, it explains what to look for, how to reason through common tasks, and why the su…

Skills: Customer Relationship Management (CRM) · Digital Marketing Strategies · E-Commerce Models · E-Commerce Platforms

★4.5(1,031)Beginner1 hour 30 minutes

✓ Free learning · Paid certificate

View Program →Free Course
SRM Institute of Science and Technology (SRMIST), Chennai

BBA Degree Program

Gain a strong foundation in business management along with in-demand digital marketing skills through SRMIST's Online BBA program. Learn from experienced faculty in a flexible online format designed for students and aspiring professionals.

Skills: Digital Marketing

Beginner3 years

✓ WITH CERTIFICATE

View Program →Degree Program
Great Learning Academy

Effective Content Marketing

The online content marketing course equips you with the practical skills to craft compelling content and implement effective marketing strategies. You’ll learn to build content frameworks, tell engaging stories for blogs, emails, websites, and social media, and optimize content performance using design thinking. The course will also teach you how to write content that aligns with the buyer's journey and manage a suc…

Skills: Blogging · Content Creation Framework and Strategy · Creating Content Assets · Storytelling

Intermediate9 hours

✓ WITH CERTIFICATE

Great Learning Academy

Basics of Social Media Automation

Explore the fundamentals of streamlining your online presence with automation tools. Learn how to efficiently manage content creation and distribution using a variety of platforms. Discover the power of social media management tools for scheduling and analytics. Delve into email marketing tools to enhance engagement and reach. Explore the latest in automation AI tools to optimize your workflow and maximize efficienc…

Skills: AI tools for content creation · Mailchimp · Wordpress

★4.6(160)Beginner1 hour

✓ Free learning · Paid certificate

View Program →Free Course
Great Learning Academy

Content Marketing In Hindi

Designing a successful product is just the first half of the story of a successful business. The other half depends on creative and compelling content, which helps communicate the information effectively to the target audience. Content marketing intends to create and share engaging content that helps in promoting the brand. With this content marketing hindi course, learn about content marketing, digital marketing, a…

Skills: Content Marketing in Hindi · Digital Marketing in Hindi · SEO in Hindi

★4.4(967)Beginner1 hour 30 minutes

✓ Free learning · Paid certificate

View Program →Free Course
Great Learning Academy

SEO for Beginners

This free SEO for Beginners course is the perfect starting point to learn how Search Engine Optimization works and why it matters for building an online presence. You will learn the fundamentals of SEO, learn the various types, and take simple steps to increase visibility in search results.You will also develop useful skills such as how to find the right keywords, optimize content and how search engines crawl, index…

Skills: Backlinking Strategies · Digital Marketing Basics · Keyword Analysis · Keyword Difficulty Analysis

★4.4(7,460)Beginner1 hour

✓ Free learning · Paid certificate

View Program →Free Course
Great Learning Academy

Affiliate Marketing

This affiliate marketing training free course equips you with the essential skills to understand how affiliate marketing works and how businesses use it to reach customers and drive results. You’ll learn the basics of affiliate marketing, key strategies, partnership models, and how affiliates help promote products or services through performance-based marketing.This foundation will help you explore digital marketing…

Skills: Affiliate Marketing Fundamentals · Affiliate Strategy Development · Audience Targeting · Campaign Planning

★4.5(4,711)Beginner1 hour

✓ Free learning · Paid certificate

View Program →Free Course
Great Learning Academy

YouTube Marketing

This free youtube marketing course is built for marketers, creators, entrepreneurs, and business learners who want the topic explained with context and usable examples. The course introduces audience intent, campaign planning, channel selection, and measurement in a way that shows how the pieces work together. Instead of treating youtube marketing as a list of terms, it explains what to look for, how to reason throu…

Skills: YouTube Marketing Tools · YouTube SEO

★4.5(1,307)Beginner1 hour

✓ Free learning · Paid certificate

View Program →Free Course
Great Learning Academy

Mobile Marketing

A beginner-focused free mobile marketing course can reduce confusion by connecting ideas with situations learners actually recognize. The course introduces audience intent, campaign planning, channel selection, and measurement in a way that shows how the pieces work together. Instead of treating mobile marketing as a list of terms, it explains what to look for, how to reason through common tasks, and why the subject…

Skills: App Store Optimization · KPIs for Mobile Marketing · Mobile Consumer Behaviour · Mobile Marketing Strategies

★4.5(179)Beginner1 hour

✓ Free learning · Paid certificate

View Program →Free Course
Great Learning Academy

ChatGPT for Marketing

Leverage GPT-5 refined prompts to craft highly personalized marketing campaigns, generate compelling ad copies, and analyze customer insights effectively. ChatGPT for Marketing, a free course designed to help you leverage the power of ChatGPT to achieve marketing success. In this course, we'll explore how you can use ChatGPT to understand your target audience, develop your branding process, create compelling marketi…

Skills: Branding Process · ChatGPT For Marketing Success · Creating Compelling Marketing Copies · Cross-Selling And Upselling Strategies

★4.6(2,867)Beginner1 hour

✓ Free learning · Paid certificate

View Program →Free Course
Great Learning Academy

Google Discovery Campaign

A Discovery campaign is a Google Ads campaign that helps you reach more potential customers across the web. Discovery campaigns use Google's machine learning to show your ads on websites and apps that are related to your business. In other words, Google discovery campaigns are a type of online advertising that helps businesses promote their products or services to a broader audience. They work by placing ads on webs…

Skills: Launching the Discovery Campaign · Setting up a Discovery Campaign · Setting up Audiences · Working on Various Campaign Options

★4.6(734)Beginner1 hour

✓ Free learning · Paid certificate

View Program →Free Course
Great Learning Academy

Introduction to SMS Marketing

A beginner-focused free sms marketing course can reduce confusion by connecting ideas with situations learners actually recognize. The course introduces audience intent, campaign planning, channel selection, and measurement in a way that shows how the pieces work together. Instead of treating sms marketing as a list of terms, it explains what to look for, how to reason through common tasks, and why the subject appea…

Skills: Mobile Consumer Behaviour · Mobile Marketing · SMS Marketing · SMS Marketing Tips and Strategies

★4.7(103)Beginner1 hour

✓ Free learning · Paid certificate

View Program →Free Course
Great Learning Academy

Travel and Tourism Business Management

Travel and Tourism Business Management is a free beginner course that explains how travel ideas become customer-ready experiences. The course connects destination knowledge with itinerary planning, pricing, vendor coordination, promotion, booking support, and guest service so you can understand the business logic behind tourism. Rather than memorizing separate travel terms, you see how each choice affects the travel…

Skills: AIr & Rail Ticketing · Destination Marketing · GDS booking · Guest Service & Complaint Handling

Beginner2 hours 30 minutes

✓ Free learning · Paid certificate

View Program →Free Course
Great Learning Academy

La IA en el Marketing Digital

Este Curso online gratuito de IA en marketing digital explora cómo la inteligencia artificial está transformando la forma en que las empresas se conectan con los clientes y obtienen resultados. Aprenderás cómo la IA automatiza tareas, aumenta la eficiencia y habilita la transformación digital en diversas industrias. El curso explora cómo la IA permite la personalización de sitios web y aplicaciones, predice el compo…

Skills: Asistentes de voz en marketing Alexa · Desarrollo de chatbots para marketing · Fundamentos de inteligencia artificial · Fundamentos de marketing digital

Beginner2 hours

✓ Free learning · Paid certificate

View Program →Free Course
Great Learning Academy

LinkedIn Marketing

This course will first introduce you to the basics of LinkedIn Marketing. Next, you will learn to appreciate the need for a LinkedIn account. You will then learn about the various methods that can be used to increase your reach. Later, it discusses the importance of the All-Star Profile, the need to target the right audience, and ways to target the right audience on the platforms. In addition, you will learn about L…

Skills: Analytics · And Professional Connection Growth · Audience Targeting · Brand Building

★4.6(1,285)Beginner2 hours

✓ Free learning · Paid certificate

View Program →Free Course
Great Learning Academy

Facebook Business Manager

Meta (changed name of Facebook) Business Manager is a tool that organizes and manages the business on the Meta channel. It is a way to keep the profile personal and filter connections. Coworkers can see the profile owner’s name, work, email address, and pages and ad accounts with mutual access. The business manager can separate ad accounts for every client and business served, pay for ads with different payment meth…

Skills: Campaign Dashboard · Optimizing the Campaign

★4.5(3,735)Beginner2 hours

✓ Free learning · Paid certificate

View Program →Free Course
Great Learning Academy

How to start Blogging?

When you have immense knowledge on any particular topic, you are given a chance to share your knowledge and thoughts on those domains on the online platform through Blogs. You can have your community, build relationships, and have an opportunity to connect with anyone around the world who is like-minded. It also enables you to have a voice and be heard in your community. This blogging course will teach you everythin…

Skills: Blog Customization · Blog Promotion · Blog SEO · Blogging Prerequisites

★4.5(2,200)Beginner1 hour

✓ Free learning · Paid certificate

View Program →Free Course
Great Learning Academy

Digital Transformation

Businesses constantly require new technologies and methods to innovate and redesign in this continuous change. Digital Transformation is the process through which digital technologies are used to create new or modify existing business values, procedures, and customer engagements to meet changing market needs. This digital transformation course will provide you with further information and knowledge on the digital tr…

Skills: Barriers to Disruption · Digital Pioneers · Essential Skills required for Digital Leaders · Nature of Disruption

★4.5(1,411)Beginner1 hour

✓ Free learning · Paid certificate

View Program →Free Course
Great Learning Academy

Retail Management

Free retail management learning should help marketers, creators, entrepreneurs, and business learners understand why the topic matters before moving into deeper practice. The course introduces audience intent, campaign planning, channel selection, and measurement in a way that shows how the pieces work together. Instead of treating retail management as a list of terms, it explains what to look for, how to reason thr…

Skills: Retail Management

★4.5(1,072)Beginner1 hour

✓ Free learning · Paid certificate

View Program →Free Course
Great Learning Academy

Event Management

In this course, you will learn about the art of Event Management, covering the basics of planning all the way up to post-event strategizing. You'll get familiar with the process of conceptualizing ideas, planning, budgeting, coordinating, and producing events. This beginner-friendly course will help you create event planning checklists and event briefs, and conduct pre-event surveys. By the end of this course, you'l…

Skills: Event Briefs · Event Checklists · Event Marketing · Event Planning

★4.7(373)Beginner1 hour 30 minutes

✓ Free learning · Paid certificate

View Program →Free Course
Great Learning Academy

Introduction to Digital Media

A beginner-focused free digital media course can reduce confusion by connecting ideas with situations learners actually recognize. The course introduces setup, syntax, core logic, and debugging in a way that shows how the pieces work together. Instead of treating digital media as a list of terms, it explains what to look for, how to reason through common tasks, and why the subject appears in real projects, teams, or…

Skills: Digital Media Examples · Digital Media Marketing · Significance of Digital Media

★4.5(267)Beginner1 hour

✓ Free learning · Paid certificate

View Program →Free Course
Great Learning Academy

Content Writing Essentials

Content writing is about matching useful information with the reader's intent, format, and next decision. This free content writing essentials course introduces audience research, topic framing, headlines, outlines, introductions, body structure, SEO basics, readability, editing, and content workflow planning. Learners see how web articles, landing copy, explainers, and short-form content need different choices even…

Skills: Audience & persona research · Blog & article writing · Content outlining · Content strategy & portfolio

Beginner2 hours 30 minutes

✓ Free learning · Paid certificate

View Program →Free Course

Real Outcomes · Verified Alumni

From learner to career breakthrough

Stories matched to your selected persona — because your journey is unique.

Students
PR
Priya Rajan
📍 Chennai
B.Tech Graduate→Data Analyst — Infosys
₹0↑₹6.8L/yrFirst Job

“I was applying for 3 months with zero callbacks. After completing the Data Analytics course, I had 4 offers in 6 weeks.”

via Data Analytics with Power BI
Students
AK
Arjun Kumar
📍 Pune
MBA Graduate→Business Analyst — Deloitte
₹0↑₹8.2L/yrFirst Job

“The Excel and SQL courses gave me skills my peers simply didn't have. I solved a live data problem in my Deloitte interview.”

via Business Analytics Essentials
Students
SM
Sneha Mishra
📍 Bengaluru
CS Graduate→ML Engineer — Flipkart
₹3.2L/yr↑₹14L/yr+337%

“The ML Fundamentals course was more rigorous than my college curriculum. Flipkart hired me based on my GitHub portfolio.”

via Machine Learning Fundamentals
Hands-On Learning · Real Deliverables

Not just videos — you'll build real things

Every course ends with a project you can show employers. Here's what your Digital Marketing track builds.

Beginner
DIGITAL STRATEGYSEO + Social + Email
Digital Channel Plan

Map a customer journey across organic search, social posts, paid ads, landing pages, and email follow-ups.

Enroll to Build This →
68%84%42%Beginner
PAID MEDIAGoogle Ads + Meta
Campaign Budget Tracker

Create a simple paid media tracker to compare spend, leads, CPL, and conversion rates across channels.

Enroll to Build This →
Beginner
ANALYTICSGA4 + UTM
UTM Measurement Framework

Build UTM naming rules and a campaign dashboard that keeps channel performance readable.

Enroll to Build This →
Skills in Action

See exactly how Digital Marketing skills change what you can do

Explore real use cases by your role, function, or industry — and the specific skill that unlocks each one.

MARKETING
Full-funnel Planning

Connect awareness, consideration, conversion, and retention tactics into one measurable digital funnel.

BeforeChannels run separately with duplicated work and inconsistent messaging.
AfterTeams see how every digital touchpoint supports lead generation and revenue.
Marketing FundamentalsFunnel Strategy
Learn Marketing Fundamentals →
MARKETING
Landing Page Optimization

Improve headlines, CTAs, forms, and proof points to raise conversion from paid and organic traffic.

BeforeTraffic arrives but visitors drop before submitting interest.
AfterPage structure and messaging improve conversion rate.
Performance MarketingCRO
Learn Performance Marketing →
MARKETING
Content Distribution

Repurpose one campaign idea across search, short-form social, newsletters, and remarketing audiences.

BeforeEach channel needs a separate content effort.
AfterOne core message becomes a coordinated digital campaign.
Content MarketingDistribution
Learn Content Marketing →
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Yes. Our courses include resume-ready projects, a portfolio you can show employers, and access to our placement support network. Over 1,800 freshers landed their first job within 6 months of completing a Great Learning course in 2024.
Great Learning certificates are recognised by 4,500+ hiring partners including Google, Amazon, Infosys, Deloitte, and TCS. Several programs are co-branded with IIT, MIT, and IIM — which carry significant weight with hiring managers.
Absolutely — 70% of our learners study while working. Courses are fully self-paced with on-demand recordings. Most professionals complete PRO+ courses in 6–10 weeks at 5–7 hours per week.
Free and PRO+ courses are self-paced — 3 to 5 hours per week is enough. Certification programs typically need 8 to 12 hours per week. You can pause and resume at any time.
Free courses give you the core curriculum at no cost. PRO+ adds mentorship, live Q&A, career support, and placement assistance. Certificate programs are institution co-branded (IIT, MIT, IIM), longer, and include faculty-reviewed capstone projects.
Yes. All paid programs include a 7-day no-questions-asked refund. Certification programs have a 14-day refund window. We also offer pause-and-resume for up to 3 months if life gets in the way.
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