SEO Skills and Training

Build SEO skills for keyword research, search intent, on-page optimization, technical hygiene, content briefs, internal linking, and performance reporting. Learn how organic visibility turns into qualified traffic.

Start Learning
Start Here
Choose Your Track:
Active
Students & Freshers
Foundation
Graduates and early-stage talent building skills to enter the workforce.
Early Career Pros
Pivot
Junior-to-mid professionals expanding their skills into new domains.
Working Professionals
Specialization
Mid-career specialists deepening expertise to advance in their field.
Business Leaders
Strategy
Decision-makers and executives driving strategic growth and innovation.

Core Specializations

Intent, demand & content gaps
Briefs, topical authority & publishing
GSC, GA4 & SEO reporting
Organic within the full funnel

Related Topics

Talk to an Advisor

Share your details and we'll match you with the right learning path.

14M+
Learners
1,500+
Programs
170+
Countries
8,200+
Instructors
4,500+
Hiring Partners

Recommended Learning Paths

Programs matched to this page topic — search or filter to explore.

26 programs matched to SEO
Great Learning Academy

SEO for Beginners

This free SEO for Beginners course is the perfect starting point to learn how Search Engine Optimization works and why it matters for building an online presence. You will learn the fundamentals of SEO, learn the various types, and take simple steps to increase visibility in search results.You will also develop useful skills such as how to find the right keywords, optimize content and how search engines crawl, index…

Skills: Backlinking Strategies · Digital Marketing Basics · Keyword Analysis · Keyword Difficulty Analysis

4.4(7,445)Beginner1 hour

✓ Free learning · Paid certificate

View Program →Free Course
Great Learning Academy

Introduction To Digital Marketing in Hindi

Ever since the internet became accessible, Marketing methods have gone internet, and today, Digital Marketing has set trends in the business world. Almost all the organizations and brands have adapted to it and built their brand value, hence creating the urge in individuals to learn it. Digital Marketing is one of the fastest-growing niches in today's World. It's a skill with incredible opportunities and learning th…

Skills: Affiliate Marketing · Automated Marketing · Content Marketing · Conversion Optimization

4.4(6,435)Beginner1 hour 30 minutes

✓ Free learning · Paid certificate

View Program →Free Course
Great Learning Academy

SEO Strategies

This free SEO Strategies course will help you learn basic SEO concepts, such as what SEO is, why you need SEO, and how SEO works. This course also discusses SEO strategies like keyword and SERP analysis, the importance of original and quality content, understanding the performance matrix, and how local SEO strategies help small businesses drive more traffic and sales. The course also includes quizzes to evaluate you…

Skills: Basics of SEO · SEO Processes · SEO Strategies

4.6(2,256)Beginner1 hour

✓ Free learning · Paid certificate

View Program →Free Course
Great Learning Academy

ChatGPT for Content and SEO

This free course enables you to enhance your content and SEO results with ChatGPT GPT-5 refined prompts. In this free course on ChatGPT for Content and SEO, we'll be covering various areas where the platform can be highly beneficial. Firstly, we'll teach you how to utilize ChatGPT to create clear, concise, and engaging emails. Following that, we'll focus on crafting social media posts that stand out and gain tractio…

Skills: Applications of ChatGPT · Blog Writing using ChatGPT · Content Creation using ChatGPT · Email Writing using ChatGPT

4.6(1,980)Beginner1 hour 30 minutes

✓ Free learning · Paid certificate

View Program →Free Course
Great Learning Academy

Mastering Digital Marketing

This Digital Marketing course is designed to equip you with essential skills to drive business growth. You’ll learn to create and execute effective growth strategies using SEO, content marketing, paid ads, display ads, and social media. This complete course in Digital Marketing includes digital marketing fundamentals, customer retention, CRM systems, and ways to measure campaign success. These topics help you apply…

Skills: Basics of Digital Marketing · ChatGPT · Digital Growth Strategies · Facebook

Intermediate9 hours 30 minutes

✓ WITH CERTIFICATE

Great Learning Academy

Search Engine Marketing

With the rise of the internet, Digital Marketing has become the need of the hour. The majority of organizations and individuals try to leverage opportunities and careers in Digital Marketing. It comprises various concepts like knowledge about google ads and the analytics that revolves around it. In this search engine marketing course, Search Engine Marketing has been taken into focus. Learn the fundamentals of SEM a…

Skills: Digital Marketing · Google Ads · Search Engine Marketing · SEO

4.5(3,369)Beginner1 hour 30 minutes

✓ Free learning · Paid certificate

View Program →Free Course
Great Learning Academy

Fundamentals of E-Marketing

This free e-marketing course begins by providing an overview of online marketing principles. The second module, "Understanding the Digital Consumer," delves into consumer behavior in the digital realm. "E-Marketing Mix" discusses strategies for effectively blending various marketing elements. "Key E-Marketing Tools and Platforms" explores essential digital tools and platforms for effective marketing. Finally, "Conte…

Skills: E-Marketing · Keyword Optimization · SEO

4.6(147)Beginner2 hours

✓ Free learning · Paid certificate

View Program →Free Course
Great Learning Academy

ChatGPT for Digital Marketing

In this free course on ChatGPT for Digital Marketing now updated with GPT-5 prompts, you will explore various aspects of the field. You will start by understanding the different types of digital marketing and how they can be leveraged to reach your target audience effectively. Using ChatGPT, you will learn about market segmentation and how it can be applied to create personalized marketing campaigns. The course also…

Skills: Content Creation · Customer Feedback Automation · Email Marketing With ChatGPT · Generative AI For Marketing Strategy

4.6(2,005)Beginner1 hour 30 minutes

✓ Free learning · Paid certificate

View Program →Free Course
Great Learning Academy

Introduction to Digital Marketing

The free digital marketing course equips you with the essential skills to understand how businesses build an online presence, plan campaigns, and measure marketing performance. You’ll learn digital marketing fundamentals, including the role of digital tools, digital properties, and online channels in reaching customers. The course covers campaign planning, brand building, customer acquisition strategies, and techniq…

Skills: Brand Building · Campaign Planning · ChatGPT · Customer Acquisition Strategies

4.5(43,646)Beginner2 hours 30 minutes

✓ Free learning · Paid certificate

View Program →Free Course
Great Learning Academy

Content Marketing Basics

This free content marketing course begins by explaining what content marketing is and how it's beneficial to marketers to reach their target audience. You will also discover how content marketing and advertising are different from each other and how both of them have a specific purpose. Through this Content Marketing course, you will learn the unique ways Content Marketing promotes brands and helps in enhancing bran…

Skills: And Social Media–Email Marketing Integration · Audience & Behavior Analysis · Brand Awareness · Content Creation & Distribution

4.5(6,792)Beginner1 hour 30 minutes

✓ Free learning · Paid certificate

View Program →Free Course
Great Learning Academy

AI in Digital Marketing

The AI in Digital Marketing free course equips you with the essential skills to use AI tools and strategies to plan, personalize, and improve digital marketing campaigns. You’ll learn AI fundamentals, how to match tools to marketing tasks, and how to write clear prompts that generate useful marketing outputs. The course also covers AI-powered content creation, search visibility in AI-era search and feeds, personaliz…

Skills: AI Chatbots · AI Marketing Fundamentals · AI Tool Selection · AI-Era SEO & Discovery

4.5(5,199)Beginner30 minutes

✓ Free learning · Paid certificate

View Program →Free Course
Great Learning Academy

How to start Blogging?

When you have immense knowledge on any particular topic, you are given a chance to share your knowledge and thoughts on those domains on the online platform through Blogs. You can have your community, build relationships, and have an opportunity to connect with anyone around the world who is like-minded. It also enables you to have a voice and be heard in your community. This blogging course will teach you everythin…

Skills: Blog Customization · Blog Promotion · Blog SEO · Blogging Prerequisites

4.5(2,199)Beginner1 hour

✓ Free learning · Paid certificate

View Program →Free Course
Great Learning Academy

YouTube Marketing

In this free Youtube Marketing course, we are going to cover the basics of the topic, mastering storytelling and marketing strategies and learning about some of the YouTube marketing tools. With 22.8 billion visits, Youtube is the second most visited website in the world after Google bringing numerous benefits to brands as well as individuals. Apart from being a source of entertainment, this platform is a very power…

Skills: YouTube Marketing Tools · YouTube SEO

4.5(1,304)Beginner1 hour

✓ Free learning · Paid certificate

View Program →Free Course
Great Learning Academy

Video Marketing

Video marketing is one of the most efficient ways to share whatever you need to share with your audience. Through video marketing you will be able to grab their attention easily and more people will be engaging onto your content. You will also be able to create awareness among your customer base on your product and services which you are offering to them. Video marketing can be considered as a part of digital market…

Skills: And Brand Awareness Building · Audience Analysis · Content Planning & Storytelling · Engagement Optimization

4.5(767)Beginner1 hour 30 minutes

✓ Free learning · Paid certificate

View Program →Free Course
Great Learning Academy

Digital Marketing Tools Basics

Digital Marketing Tool Basics is a free online course designed to equip participants with essential skills in the dynamic realm of digital marketing. This comprehensive program covers fundamental concepts such as the Introduction to Digital Marketing and provides insights into a diverse array of tools. Participants will gain proficiency in Website and SEO Tools for optimizing online presence, explore Content Creatio…

Skills: Cms · Crm · Digital Marketing Basics · SEO Tools

4.5(310)Beginner1 hour 30 minutes

✓ Free learning · Paid certificate

View Program →Free Course
Great Learning Academy

Mobile Marketing

In this free course on Introduction to Mobile Marketing! We'll cover the basics of mobile marketing, its benefits for businesses, and mobile consumer behavior. You'll learn about effective mobile marketing strategies, including mobile SEO and ASO, as well as key performance indicators (KPIs) to measure success. Discover how mobile marketing helps businesses reach a wider audience and engage customers on their mobile…

Skills: App Store Optimization · KPIs for Mobile Marketing · Mobile Consumer Behaviour · Mobile Marketing Strategies

4.5(178)Beginner1 hour

✓ Free learning · Paid certificate

View Program →Free Course
Great Learning Academy

Content Marketing In Hindi

Designing a successful product is just the first half of the story of a successful business. The other half depends on creative and compelling content, which helps communicate the information effectively to the target audience. Content marketing intends to create and share engaging content that helps in promoting the brand. With this content marketing hindi course, learn about content marketing, digital marketing, a…

Skills: Content Marketing in Hindi · Digital Marketing in Hindi · SEO in Hindi

4.4(966)Beginner1 hour 30 minutes

✓ Free learning · Paid certificate

View Program →Free Course
Great Learning Academy

Internet Marketing

The fourth industrial revolution projected dramatic changes in technology, industry, and societal patterns in the twenty-first century as a result of increased interconnection and smart automation. Along with fundamental shifts in global production and supply networks, the marketing dimension has changed from traditional television advertisements to digital platforms such as Pinterest, Google Ads, LinkedIn, and YouT…

Skills: Search Engine Marketing · Search Engine Optimization · YouTube marketing

4.5(925)Beginner1 hour

✓ Free learning · Paid certificate

View Program →Free Course
SRM University, Sikkim

Online BBA in Digital Marketing

Learn how brands attract, engage, and retain customers in the digital world. This online BBA in Digital Marketing combines business education with Digital Marketing, Consumer Analytics, E-commerce, and integrated marketing communication to help you build a career in marketing.

Skills: Brand Management · Business Communication · Consumer Behaviour Analytics · Content Marketing Fundamentals

Beginner3 years

✓ WITH CERTIFICATE

View Program →Degree Program
Great Learning Academy

Effective Content Marketing

The online content marketing course equips you with the practical skills to craft compelling content and implement effective marketing strategies. You’ll learn to build content frameworks, tell engaging stories for blogs, emails, websites, and social media, and optimize content performance using design thinking. The course will also teach you how to write content that aligns with the buyer's journey and manage a suc…

Skills: Blogging · Content Creation Framework and Strategy · Creating Content Assets · Storytelling

Intermediate9 hours

✓ WITH CERTIFICATE

Great Learning Academy

Digital Marketing Strategy

In this Digital Marketing Strategy Course, we will be dealing with 4 step framework for building an effective digital marketing strategy. We will be starting the course with the basics of digital marketing and further discussing the principles as well. After which we will begin with the 4 step framework after which you have a clear idea of how to build an effective digital marketing strategy. As an Ed-Tech company,…

Skills: Digital Marketing Strategy

4.5(4,064)Beginner30 minutes

✓ Free learning · Paid certificate

View Program →Free Course
Great Learning Academy

Getting Started with Looker Studio

Explore the Looker Studio tool and learn to navigate the platform. You will learn to utilize the basic features of the tool, which let you create your own data visualizations and dashboards. Make yourself proficient in analyzing web traffic, user engagement, and overall website performance, which will help you develop business strategies.

Skills: Google Analytics Report · Google Search Console Report · Introduction to Looker Studio · Overview of Looker Interface

4.6(304)Beginner1 hour

✓ Free learning · Paid certificate

View Program →Free Course
Great Learning Academy

Basics of Social Media Automation

Explore the fundamentals of streamlining your online presence with automation tools. Learn how to efficiently manage content creation and distribution using a variety of platforms. Discover the power of social media management tools for scheduling and analytics. Delve into email marketing tools to enhance engagement and reach. Explore the latest in automation AI tools to optimize your workflow and maximize efficienc…

Skills: AI tools for content creation · Mailchimp · Wordpress

4.6(159)Beginner1 hour

✓ Free learning · Paid certificate

View Program →Free Course
Great Learning Academy

La IA en el Marketing Digital

Este Curso online gratuito de IA en marketing digital explora cómo la inteligencia artificial está transformando la forma en que las empresas se conectan con los clientes y obtienen resultados. Aprenderás cómo la IA automatiza tareas, aumenta la eficiencia y habilita la transformación digital en diversas industrias. El curso explora cómo la IA permite la personalización de sitios web y aplicaciones, predice el compo…

Skills: Asistentes de voz en marketing Alexa · Desarrollo de chatbots para marketing · Fundamentos de inteligencia artificial · Fundamentos de marketing digital

Beginner2 hours

✓ Free learning · Paid certificate

View Program →Free Course
Great Learning Academy

ChatGPT for Beginners

This free ChatGPT course will enable you to immediately boost your productivity by utilizing ChatGPT for tasks such as coding, content generation, and summarization. You’ll gain the practical skills to streamline your workflow, craft emails, generate content, and write scripts more efficiently, ultimately saving time and enhancing your output.The course also covers practical applications, including report prompts, k…

Skills: ChatGPT · Coding prompts · Content generation for emails · Generative AI concepts

4.6(16,319)Beginner2 hours

✓ Free learning · Paid certificate

View Program →Free Course
Great Learning Academy

ChatGPT for Coders

Unlock programming assistance with GPT-5 refined prompts, enabling faster debugging, intelligent code suggestions, and enhanced problem-solving with ChatGPT. Join ChatGPT for Coders for free, an immersive course delving into AI and its application in programming. Explore the capabilities of ChatGPT and its distinctions from GitHub Copilot. Learn to leverage ChatGPT with or without coding expertise, utilizing it for…

Skills: Artificial Intelligence · ChatGPT For Programming · ChatGPT Interface · ChatGPT vs. GitHub Copilot

4.5(1,341)Beginner1 hour 30 minutes

✓ Free learning · Paid certificate

View Program →Free Course

Real Outcomes · Verified Alumni

From learner to career breakthrough

Stories matched to your selected persona — because your journey is unique.

Students
PR
Priya Rajan
📍 Chennai
B.Tech GraduateData Analyst — Infosys
₹0₹6.8L/yrFirst Job

“I was applying for 3 months with zero callbacks. After completing the Data Analytics course, I had 4 offers in 6 weeks.”

via Data Analytics with Power BI
Students
AK
Arjun Kumar
📍 Pune
MBA GraduateBusiness Analyst — Deloitte
₹0₹8.2L/yrFirst Job

“The Excel and SQL courses gave me skills my peers simply didn't have. I solved a live data problem in my Deloitte interview.”

via Business Analytics Essentials
Students
SM
Sneha Mishra
📍 Bengaluru
CS GraduateML Engineer — Flipkart
₹3.2L/yr₹14L/yr+337%

“The ML Fundamentals course was more rigorous than my college curriculum. Flipkart hired me based on my GitHub portfolio.”

via Machine Learning Fundamentals
Hands-On Learning · Real Deliverables

Not just videos — you'll build real things

Every course ends with a project you can show employers. Here's what your SEO track builds.

Beginner
SEO RESEARCHKeywords + Intent
Search Intent Keyword Map

Cluster keywords by user intent and map each cluster to a page type, content angle, and conversion goal.

Enroll to Build This →
68%84%42%Beginner
ON-PAGE SEOBriefs + Links
Optimized Content Brief

Create a content brief with title, headings, entities, FAQs, internal links, and SERP differentiators.

Enroll to Build This →
Beginner
SEO ANALYTICSGSC + GA4
Organic Performance Dashboard

Track clicks, impressions, rankings, CTR, and conversions so SEO work is tied to business outcomes.

Enroll to Build This →
Skills in Action

See exactly how SEO skills change what you can do

Explore real use cases by your role, function, or industry — and the specific skill that unlocks each one.

MARKETING
Organic Content Planning

Find high-intent topics and build pages that answer search demand better than competitors.

BeforeWriters pick topics from intuition and publish inconsistent content.
AfterContent targets proven demand and supports conversion goals.
Content MarketingBriefs + Authority
Learn Content Marketing →
MARKETING
Internal Linking

Connect related pages contextually so users and crawlers can move from broad topics to deeper specializations.

BeforeImportant pages stay isolated and hard to discover.
AfterTopic clusters pass context and help users continue learning naturally.
Marketing FundamentalsTopic Clusters
Learn Marketing Fundamentals →
MARKETING
SEO Reporting

Explain organic growth using queries, pages, CTR, conversion, and content updates.

BeforeReports show traffic movement without a reason.
AfterStakeholders see which SEO actions changed performance.
Marketing AnalyticsGSC + GA4
Learn Marketing Analytics →
Free · 5 Minutes · Instant Results

Not sure where to start?
Find your exact skill gap.

You've seen what SEO skills unlock. Now find out which ones you're missing — and get a sequenced 90-day learning plan matched to your role and goals.

5Q
Quick Questions
4+
Skill Tiers
90d
Learning Plan
1
Answer 5 questions about your current skills
2
Get your score — Foundation to Expert tier
3
Receive 3 matched courses and a 90-day roadmap
No sign-up required  ·  Results in 60 seconds
Where Our Alumni Work

4,500+ companies hired Great Learning alumni

From startups to Fortune 500s — your next employer is already on this list.

4,500+ Hiring Partners
14M+ Learners Trained
170+ Countries
Got Questions?

Everything you need to know before enrolling

No prior experience is needed. We start from the very basics — whether it's Excel, Python, or AI concepts — and build up progressively. Most beginner courses have no prerequisites.
Yes. Our courses include resume-ready projects, a portfolio you can show employers, and access to our placement support network. Over 1,800 freshers landed their first job within 6 months of completing a Great Learning course in 2024.
Great Learning certificates are recognised by 4,500+ hiring partners including Google, Amazon, Infosys, Deloitte, and TCS. Several programs are co-branded with IIT, MIT, and IIM — which carry significant weight with hiring managers.
Absolutely — 70% of our learners study while working. Courses are fully self-paced with on-demand recordings. Most professionals complete PRO+ courses in 6–10 weeks at 5–7 hours per week.
Free and PRO+ courses are self-paced — 3 to 5 hours per week is enough. Certification programs typically need 8 to 12 hours per week. You can pause and resume at any time.
Free courses give you the core curriculum at no cost. PRO+ adds mentorship, live Q&A, career support, and placement assistance. Certificate programs are institution co-branded (IIT, MIT, IIM), longer, and include faculty-reviewed capstone projects.
Yes. All paid programs include a 7-day no-questions-asked refund. Certification programs have a 14-day refund window. We also offer pause-and-resume for up to 3 months if life gets in the way.
Many companies sponsor these programs under their L&D budgets. We provide GST invoices and corporate pricing for team enrolments. Contact our advisor team for a corporate package.
Still have questions?
Our learning advisors are available Mon–Sat, 9AM–8PM IST. Average response time: under 5 minutes.
Skill Assessment Question 1 of 5
Know Your Starting Point

Find your skill gap in 5 questions

Answers adapt to your selected persona and track for precise recommendations.

Students & Freshers · Non-technical
Question 1
0
/ 10

Your 3 best-matched courses
📩 Get your full personalised learning plan
We'll send your score, skill gaps, and a sequenced 90-day roadmap.
✓ Sent! Check your inbox within 2 minutes.