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Name: Marketing Analytics
Rating: 4.57 (1944 reviews)

Marketing Analytics

4.57 Beginner level 1.5 learning hrs 30K+ Learners

Learn marketing analytics from basics in this free online training. Marketing analytics course is taught hands-on by experts. Learn all brand value, marketing analytics models, LTV & lot more. Best for beginners. Start now!

Instructor:

Madhur Singh

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Skills you will gain

Brand Value

Customer Lifetime Value

Key Highlights

Get free course content

Master in-demand skills & tools

Test your skills with quizzes

About this course

Over 70% of the businesses started during the covid times have their entire marketing budget in digital space, which makes it increasingly important to track the large chunks of data.If you're not a professional or have never worked with marketing analytics,You might be thinking how effectiveness is evaluated, where marketing data originates from, and why it needs to be analysed. Now this is where marketing analytics enters the picture. Marketing analytics refers to the technologies that are used to create, execute, and analyze marketing campaigns across all media.This course will bring an insight into Brand value and various models that help analyse the marketing efforts.

Stand out with an industry-recognized certificate

Start learning

10,000+ certificates claimed, get yours today!

Get noticed by top recruiters

Share on professional channels

Globally recognised

Land your dream job

Course outline

Introduction to Marketing

This module provides a comprehensive overview of the marketing concept and its various definitions.

Summary

This comprehensive module on Organizational Behaviour, covers the concept, importance, elements, levels, types, and objectives of the field. It provides a deep understanding of the subject to enhance interpersonal and communication skills and create a positive work environment.

Brand Value

Digital Marketing

Agenda For The Course

Why Marketing Analytics?

Challenges in Marketing Analytics

Marketing Analytics Models

Customer Lifetime Value

This module talks about customer lifetime value and its estimation, customer equity and customer profitability.

Marketing Analytics Jobs

Get access to the complete curriculum once you enroll in the course

View Full Course

Marketing Analytics

4.57

1.5 Hours

Beginner

30K+ learners enrolled so far

Get free course content

Master in-demand skills & tools

Test your skills with quizzes

Trusted by 10 Million+ Learners globally

4.6

4.89

4.94

4.7

Learner reviews of the Free Courses

4.57

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Shreya Shah

4.0

★★★ ★ ☆

India

“User-Friendly Interface with High-Quality, Interactive Content”

1. Engaging Content Interactive Elements: Quizzes, exercises, and interactive simulations made learning more engaging and practical. Multimedia Resources: Videos, infographics, and animations helped illustrate complex concepts effectively. 2. Clear and Structured Learning Path Well-Organized Modules: Courses and lessons were structured logically, making it easy to follow a clear learning path. Progress Tracking: Tools for tracking progress and completion kept motivation high and helped manage learning goals. 3. User-Friendly Interface Intuitive Navigation: The website had a clean design with easy-to-use navigation, making it simple to find and access different resources. Responsive Design: The site worked well across various devices, ensuring accessibility from both desktop and mobile. 4. Support and Resources Accessible Support: Help sections, FAQs, and support forums were readily available, providing assistance when needed. Additional Resources: Links to supplementary materials, references, and further reading.

2023-25 PREMASIS ADAK

4.0

★★★ ★ ☆

India

“Unlocking the Power of Data: A Guide to Marketing Analytics”

Marketing analytics involves the practice of measuring, managing, and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI). It encompasses a range of methodologies and tools to evaluate the success of marketing initiatives and improve decision-making.

austin Dass

5.0

★★★★ ★

India

“Marketing Analytics: Critical Knowledge and Skills Acquired”

After completing the Marketing Analytics course, I can analyze and interpret data to optimize marketing strategies, measure campaign effectiveness, and drive business decisions. I gained proficiency in using analytical tools, understanding key metrics, and applying data-driven insights to enhance ROI and customer engagement across various marketing channels.

Ayush Khandelwal

5.0

★★★★ ★

India

“Great Knowledge About Marketing in a Simple Way”

Overall, it was a great experience with excellent learning, and the courses are also easy to understand.

Rajdev Hansdah

5.0

★★★★ ★

India

“Market Analysis: Evaluating Trends and Consumer Behavior”

Market analysis involves evaluating market trends, competition, and consumer behavior to identify opportunities and risks. It helps businesses understand market dynamics, forecast demand, and make informed strategic decisions. Key components include market size, growth potential, competitive landscape, and consumer preferences. Effective analysis guides targeted marketing and operational strategies.

2023-25 ANURAG NAYAK

5.0

★★★★ ★

India

“Comprehensive Course Content with Real-World Examples”

Strengths: The instructor was knowledgeable and conveyed the material clearly. The availability of the instructor for questions and additional support was highly appreciated. The instructor’s enthusiasm and passion for the subject were evident and motivating. Areas for Improvement: The pacing of the lectures could be adjusted to allow more time for complex topics. More interactive sessions or Q&A segments during the lectures would be beneficial.

Shruti Mahata

5.0

★★★★ ★

India

“Thank you, it was a nice learning experience and easy to follow.”

The explanation provided was not only insightful but also structured in a way that made the learning process enjoyable and easy to grasp. The concepts were broken down clearly, and the examples helped reinforce my understanding. It was an excellent learning experience, and I appreciate how straightforward and accessible the information was. Overall, it made a complex topic much easier to comprehend.

Ananya Bhatnagar

5.0

★★★★ ★

India

“Learned About Marketing Analytics and Digital Marketing”

The videos were very interactive and easy to understand; they were also short and summarized.

GAURAV BHIKHA

5.0

★★★★ ★

India

“Easy and Helpful Learning Experience”

It is very easy to learn such things and helpful by the instructor who explains so well. We learn the topic in depth, and after learning, we get assignments or tasks or quizzes to solve, which help us gain knowledge and experience of the topic and also provide revision.

Krrish Sharma

5.0

★★★★ ★

India

“Helpful Course on Marketing Analytics Basics”

I liked the curriculum, the knowledge of the instructor, quizzes, and assignments. More importantly, the skills & tools and the topic's depth were impressive. It was easy to follow. The course duration was also favorable, and all the necessary information was covered.

Our course instructor

Madhur Singh

Career Growth Expert

Digital Marketing Expert

1.4M+ Learners

53 Courses

Madhur Singh is a Research Analyst at Great Learning. As a subject matter expert for Finance, Marketing, and career guidance, his passion is to facilitate students for finance, management- preparation, and in areas like resume building, handling interview questions, career transition, digital marketing, etc.

Frequently Asked Questions

Will I receive a certificate upon completing this free course?

Yes, upon successful completion of the course and payment of the certificate fee, you will receive a completion certificate that you can add to your resume.

Is this course free?

Yes, you may enroll in the course and access the course content for free. However, if you wish to obtain a certificate upon completion, a non-refundable fee is applicable.

Will I get a certificate after completing this Marketing Analytics free course?

Yes, you will get a certificate of completion for Marketing Analytics after completing all the modules and cracking the assessment. The assessment tests your knowledge of the subject and badges your skills.

How much does this Marketing Analytics course cost?

It is an entirely free course from Great Learning Academy. Anyone interested in learning the basics of Marketing Analytics can get started with this course.

Is there any limit on how many times I can take this free course?

Once you enroll in the Marketing Analytics course, you have lifetime access to it. So, you can log in anytime and learn it for free online.

Can I sign up for multiple courses from Great Learning Academy at the same time?

Yes, you can enroll in as many courses as you want from Great Learning Academy. There is no limit to the number of courses you can enroll in at once, but since the courses offered by Great Learning Academy are free, we suggest you learn one by one to get the best out of the subject.

Why choose Great Learning Academy for this free Marketing Analytics course?

Great Learning Academy provides this Marketing Analytics course for free online. The course is self-paced and helps you understand various topics that fall under the subject with solved problems and demonstrated examples. The course is carefully designed, keeping in mind to cater to both beginners and professionals, and is delivered by subject experts. Great Learning is a global ed-tech platform dedicated to developing competent professionals. Great Learning Academy is an initiative by Great Learning that offers in-demand free online courses to help people advance in their jobs. More than 5 million learners from 140 countries have benefited from Great Learning Academy's free online courses with certificates. It is a one-stop place for all of a learner's goals.

What are the steps to enroll in this Marketing Analytics course?

Enrolling in any of the Great Learning Academy’s courses is just one step process. Sign-up for the course, you are interested in learning through your E-mail ID and start learning them for free online.

Will I have lifetime access to this free Marketing Analytics course?

Yes, once you enroll in the course, you will have lifetime access, where you can log in and learn whenever you want to.