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AI and Customer Journey Essentials

Beginner level 1.5 learning hrs

AI and Customer Journey Essentials

Beginner level 1.5 learning hrs
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Skills you will gain

Customer journey mapping

AI in customer experience

Customer lifecycle management

Customer retention

Lifetime value optimization

Key Highlights

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About this course

This free AI and Customer Journey Essentials course is a gateway to learning how to understand and optimize the customer journey with artificial intelligence. You will discover how to map customer journeys, determine major touchpoints, and use AI to drive discovery, research, conversion, and post-purchase behavior. By learning through examples based on real-world applications on platforms such as Uber Eats and Netflix, you will understand how AI fuels personalization, customer satisfaction, and loyalty.

Course outline

Customer Journey Map

In this module you will discover how to map customer journeys, determine primary touchpoints, and also how to enhance overall experience and loyalty.

Simplifying Customer Journey using AI

This module will help you see how AI enhances discovery, research, purchase, and post-purchase interactions for personalized, satisfying experiences.

Customer Cycle in AI

In this module, you will explore how AI drives the customer cycle through real-world examples, such as Uber Eats and Netflix.

Get access to the complete curriculum once you enroll in the course

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AI and Customer Journey Essentials

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