Digital Marketing

AI in Digital Marketing

4.3 (44 Ratings)


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About this course

Artificial Intelligence is the new electricity and it has an impact on everyone's lives in different forms. AI is also driving Digital Transformation across various MNCs. The evolution of new digital models changes the existing ways of doing business. In recent times, businesses are adopting Digital Marketing and this helps marketers to drive better ROI. With more data collected across online channels, it becomes easier for marketers to understand deeper about customers and run better campaigns to achieve specific and targeted results. This course on "AI in Digital Marketing" brings the best of both worlds - AI and Digital Marketing. In this course, we will understand both Artificial Intelligence and Digital Marketing and explore the practical applications of AI in Digital Marketing.


  • Artificial Intelligence
  • Digital Marketing
  • AI Powered Digital Marketing

Course Syllabus

AI in Digital Marketing

  • Introduction
  • What differentiates a machine from a human?
  • What is Intelligence?
  • What is Artificial Intelligence?
  • Areas explored in Artificial Intelligence
  • Scope of Artificial Intelligence
  • What is Digital Marketing?
  • Introduction to AI Powered Digital Marketing
  • Google RankBrain
  • Chatbots
  • Alexa for Marketing
  • Personalized Product Recommendations
  • Enhanced Shopping Experience
  • AI Powered Website Builders
  • AI & Competitive Advantage
  • Frequently Asked Questions

Course Certificate

Get AI in Digital Marketing course completion certificate from Great learning which you can share in the Certifications section of your LinkedIn profile, on printed resumes, CVs, or other documents.

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