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Customer Segmentation using Clustering
Modules updated 07/2025
Customer Segmentation using Clustering
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Skills you will gain
Clustering Techniques like KMeans
DBSCAN
MeanShift
Agglomerative
Key Highlights

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About this course
Clustering is the task of dividing the population or data points into a number of groups such that data points in the same groups are more similar to other data points in the same group than those in other groups. In simple words, the aim is to segregate groups with similar traits and assign them into clusters. In this course, the objective is to perform segmentation using clustering techniques for a given dataset of customers visiting a mall. Four different techniques will be applied and compared - KMeans, DBSCAN, MeanShift, and Agglomerative. There will be further discussions about algorithms alterations and their current developments.
Course outline
Hierarchical Clustering
The section begins with a briefing on hierarchical clustering with cluster dendrogram. You will then gain knowledge on how to work with a problem statement for k-means with a demonstrated example to form a data cluster.
Introduction to Clustering
Clustering Techniques
Points to Ponder
KMeans
DBSCAN
MeanShift
Case Study For Customer Segmenation
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Customer Segmentation using Clustering
4.53
1.5 Hours
Intermediate
1.8K+ learners enrolled so far

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Master in-demand skills & tools

Test your skills with quizzes
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Frequently Asked Questions
Will I receive a certificate upon completing this free course?
Is this course free?
Will I get a certificate after completing this Customer Segmentation Using Clustering free course?
Yes, you will get a certificate of completion for Customer Segmentation Using Clustering after completing all the modules and cracking the assessment. The assessment tests your knowledge of the subject and badges your skills.
How much does this Customer Segmentation Using Clustering course cost?
It is an entirely free course from Great Learning Academy. Anyone interested in learning the basics of Customer Segmentation Using Clustering can get started with this course.
Is there any limit on how many times I can take this free course?
Once you enroll in the Customer Segmentation Using Clustering course, you have lifetime access to it. So, you can log in anytime and learn it for free online.
Can I sign up for multiple courses from Great Learning Academy at the same time?
Yes, you can enroll in as many courses as you want from Great Learning Academy. There is no limit to the number of courses you can enroll in at once, but since the courses offered by Great Learning Academy are free, we suggest you learn one by one to get the best out of the subject.
Why choose Great Learning Academy for this free Customer Segmentation Using Clustering course?
Great Learning Academy provides this Customer Segmentation Using Clustering course for free online. The course is self-paced and helps you understand various topics that fall under the subject with solved problems and demonstrated examples. The course is carefully designed, keeping in mind to cater to both beginners and professionals, and is delivered by subject experts. Great Learning is a global ed-tech platform dedicated to developing competent professionals. Great Learning Academy is an initiative by Great Learning that offers in-demand free online courses to help people advance in their jobs. More than 5 million learners from 140 countries have benefited from Great Learning Academy's free online courses with certificates. It is a one-stop place for all of a learner's goals.
What are the steps to enroll in this Customer Segmentation Using Clustering course?
Enrolling in any of the Great Learning Academy’s courses is just one step process. Sign-up for the course, you are interested in learning through your E-mail ID and start learning them for free online.
Will I have lifetime access to this free Customer Segmentation Using Clustering course?
Yes, once you enroll in the course, you will have lifetime access, where you can log in and learn whenever you want to.
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