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Free Mailchimp Course

Mailchimp Email Marketing Automation

Beginner level 0.75 learning hr 552 Learners

Learn how marketing automation boosts campaigns and engagement. Join this free Mailchimp automation course to master key concepts and apply them to design, automate, and measure successful marketing campaigns.

Instructor:

Dr. Pavankumar Gurazada

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Skills you will gain

Marketing Automation

Campaign creation

Audience segmentation

Email automation

Key Highlights

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Master in-demand skills & tools

Test your skills with quizzes

About this course

This free Mailchimp course covers how to streamline campaigns and improve customer engagement using automation. You’ll learn the core concepts, features, and processes of marketing automation, along with the benefits it provides through the marketing automation funnel. The course also includes practical training with Mailchimp, where you will design, automate, and analyze marketing campaigns to enhance the streams and performance. By the end of the course, you will know how to create effective campaigns, segment your audience, and use email automation to achieve optimal marketing outcomes.

Stand out with an industry-recognized certificate

Start learning

10,000+ certificates claimed, get yours today!

Get noticed by top recruiters

Share on professional channels

Globally recognised

Land your dream job

Course outline

Introduction - To Marketing Automation

In this module, you’ll explore the core concepts, key features, and capabilities of marketing automation tools, the process involved in marketing automation, the marketing automation funnel, and the benefits it offers in streamlining campaigns and enhancing customer engagement.

Marketing Automation with Mailchimp

In this module, you’ll learn to use Mailchimp’s features and tools to design, automate, and analyze marketing campaigns for improved reach and performance.

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Mailchimp Email Marketing Automation

0.75 Hours

Beginner

552 learners enrolled so far

Get free course content

Master in-demand skills & tools

Test your skills with quizzes

Trusted by 10 Million+ Learners globally

4.6

4.89

4.94

4.7

Our course instructor

Dr. Pavankumar Gurazada

Senior Faculty, Academics, Great Learning

Digital Marketing Expert

38.6K+ Learners

11 Courses

Dr. Pavankumar Gurazada brings a unique blend of industry experience and academic expertise, specializing in marketing, digital marketing, and machine learning. He is also a Data Science advisor and board member of Constems AI, a deep tech startup focused on building computer vision systems for Industry 4.0. Dr. Gurazada completed his Ph.D. from IIM Lucknow, with a research focus on using machine learning techniques to understand consumer engagement on social media. His research has been presented at prominent international conferences such as the EMAC Conference 2018, the China Internet+ Innovation and Entrepreneurship Conference 2019, and the NASMEI and MRSI conferences. His book, Marketing Analytics, published by Oxford University Press in March 2021, is a testament to his expertise in the field. He holds an MBA from IIM Bangalore and an Integrated Master’s degree in Science from IIT Bombay. With a career that spans roles in retail and B2B sales management, Dr. Gurazada’s industry experience includes leadership positions at Alghanim Retail in Kuwait and Saint Gobain in UAE & Oman, where he significantly contributed to business growth and managed distribution networks.

Frequently Asked Questions

Will I receive a certificate upon completing this free course?

Yes, upon successful completion of the course and payment of the certificate fee, you will receive a completion certificate that you can add to your resume.

Is this course free?

Yes, you may enroll in the course and access the course content for free. However, if you wish to obtain a certificate upon completion, a non-refundable fee is applicable.

Who should take this free Mailchimp course?

If you are interested in gaining hands-on experience in automating email campaigns and boosting customer engagement using Mailchimp, this course will be perfect for you.

What is this free Mailchimp training course about?

This free Mailchimp email marketing automation course will help you learn the fundamentals of marketing automation, how to create and target audiences, create campaigns, automate emails, and measure the success of campaigns.

Do I need to have any prior experience in marketing to join this free Mailchimp course?

No, the course introduces marketing automation concepts starting with its basics. A little knowledge of digital marketing is helpful, but not necessary.

Why should I learn Mailchimp for email marketing?

Mailchimp is a well-known email marketing software, which has gained popularity among companies of any scale. By learning it, you will acquire applicable skills that can be used right away in actual campaigns.

What modules are included in the course?

The course includes:

Introduction to Marketing Automation
Marketing Automation with Mailchimp

What will I learn by taking the free Mailchimp course?

You’ll learn how to automate marketing, create campaigns, segment audiences, automate email delivery and analyze performance with Mailchimp.

How is this free Mailchimp training course applicable in real marketing?

Once you’ve completed the course, you‘ll learn how to develop campaigns, automate regular tasks, and improve the interaction based on data-driven insights. This will drastically increase efficiency and effectiveness in marketing.