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Digital Marketing Strategy Free Course

Name: Digital Marketing Strategy
Rating: 4.45 (4035 reviews)

Digital Marketing Strategy

4.45 Beginner level 0.75 learning hr 61.7K+ Learners

Learn All About Digital Marketing Strategy In This Free Course. Learn Principles, Analysis, Segmentation , Targeting In Digital Marketing. Get Access To 1000+ free courses with certificates. Start For Free Now!

Instructor:

Mr. Nitin Srivastava

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Skills you will gain

Digital Marketing Strategy

Key Highlights

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About this course

In this Digital Marketing Strategy Course, we will be dealing with 4 step framework for building an effective digital marketing strategy. We will be starting the course with the basics of digital marketing and further discussing the principles as well. After which we will begin with the 4 step framework after which you have a clear idea of how to build an effective digital marketing strategy.

As an Ed-Tech company, we aim at empowering our learners with everything they need to transform their careers and be the global best fits. Great Learning holds out various Post-Graduate Programs in the Digital Marketing domain. Register on the Strategic Digital Marketing course and learn advanced concepts in Digital Marketing to earn a degree online from a renowned university. Join us today to learn with millions of aspirants across the globe.

Stand out with an industry-recognized certificate

Start learning

10,000+ certificates claimed, get yours today!

Get noticed by top recruiters

Share on professional channels

Globally recognised

Land your dream job

Course outline

Digital Marketing Funnel

What is Digital Marketing Strategy?

Digital marketing strategy vs Digital marketing campaign

5 Ds of Digital marketing

Basic principles of Digital Marketing - Principle 1

Basic principles of Digital Marketing - Principle 2

Basic principles of Digital Marketing - Principle 3

4 Step Framework For Building An Effective Digital Marketing Strategy

Analysis

Objectives

Segmentation

buyer personas

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Digital Marketing Strategy

4.45

0.75 Hours

Beginner

61.7K+ learners enrolled so far

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Master in-demand skills & tools

Test your skills with quizzes

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Mastering Digital Marketing

2 projects 9.5 hrs video content

Practice exercises

Guided Projects

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Trusted by 10 Million+ Learners globally

4.6

4.89

4.94

4.7

Learner reviews of the Free Courses

4.45

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21%

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Mohammed Salman M

5.0

★★★★ ★

India

“The Course Was Really Useful and Good. It's Really Informative”

The course was really useful and good. It's really informative.

Kaleem Ullah Gill

5.0

★★★★ ★

“Digital Marketing Strategy and Steps of Digital Marketing”

In today’s rapidly evolving digital landscape, a well-crafted digital marketing strategy is crucial for businesses seeking to establish a strong online presence and drive growth. A digital marketing strategy encompasses a series of deliberate actions designed to leverage various online channels to achieve specific business objectives. This strategy is not a one-size-fits-all approach; rather, it is tailored to the unique needs and goals of each business.

Pius Mardy

5.0

★★★★ ★

“It's the Best Course for Beginners”

The course was well-organized and covered important topics like SEO, social media, content marketing, and analytics. I liked the mix of theory and practical exercises, which made it easier to understand and apply the concepts. The examples and case studies were very helpful, and the instructor explained everything clearly. However, I would have liked more focus on new trends like AI in marketing. Overall, it was a great learning experience, and I feel more confident in my digital marketing skills now.

Himanshu Kaushik

4.0

★★★ ★ ☆

India

“Learned Key Elements of Creating and Executing Effective Digital Marketing Plans”

I enjoyed exploring how to develop a comprehensive digital marketing strategy, from identifying target audiences to selecting the right channels. The tutorial covered essential topics like SEO, social media marketing, content creation, and email campaigns. Understanding metrics such as conversion rates and ROI helped me grasp how to measure success and optimize campaigns for maximum impact. The practical tips on branding, customer engagement, and data-driven decisions were invaluable in shaping my approach to digital marketing.

ARJUN

5.0

★★★★ ★

India

“The Course Was Very Informative and Provided a Comprehensive Overview of the Topic”

Clear and Engaging Content: The lessons were well-paced, and the material was explained in a clear and engaging manner. Interactive Elements: The quizzes, assignments, and discussion forums were helpful in reinforcing concepts and keeping me engaged. Accessible and Convenient: I appreciated being able to take the course at my own pace, with videos and readings available on demand. Support from Instructors: The instructor(s) responded to queries promptly, and their feedback on assignments was constructive and helpful.

Muhammad Zaeralsyah

5.0

★★★★ ★

Indonesia

“Comprehensive and Engaging Online Digital Marketing Course that Builds Practical Skills for Success in the Industry”

The online digital marketing course exceeded my expectations with its well-structured modules and practical insights. The content covered essential topics like SEO, social media marketing, and analytics, making it highly relevant for today’s market demands. The real-world case studies and hands-on projects were particularly beneficial, allowing me to apply the concepts effectively. Additionally, the instructors were knowledgeable and responsive to questions, ensuring a smooth learning experience.

AMIR IZZELDIN

5.0

★★★★ ★

Malaysia

“Insights Gained from My Learning Experience”

My learning experience was insightful, enhancing my understanding of digital marketing strategies, market segmentation, and analysis tools like PESTLE and SWOT. It equipped me with practical knowledge to make informed decisions and create effective strategies.

Soumya Tiwari

5.0

★★★★ ★

India

“Learned About Fundamentals of Digital Marketing, Understanding of How to Create and Execute Effective Online Marketing Strategies”

Develop skills to reach and engage targeted audiences. Learned about key modules such as SEO and social media marketing. Thank you.

Intan Nazira

5.0

★★★★ ★

Malaysia

“Valuable Focus on Current Trends and Real-World Applications”

The course is well-structured, covering a wide range of essential topics like digital marketing strategies.

Jack Soong

5.0

★★★★ ★

Malaysia

“Learning About Digital Marketing Strategies”

A digital marketing course can be a valuable investment for anyone looking to build or enhance their online marketing skills. It offers a strong foundation in various digital marketing tools and strategies, making it suitable for both beginners and professionals looking to update their knowledge. However, selecting a course that aligns with your learning goals and experience level is key to success.

Our course instructor

Mr. Nitin Srivastava

Senior Product Manager, Zuventus Healthcare Limited, Mumbai

Digital Marketing Expert

62.6K+ Learners

2 Courses

Part of pharmaceutical industry since last 15 years. Have a rich experience of sales as well as marketing. Started my career from sales and then pivoted towards marketing. I'm passionate about touching human lives by helping them alleviate their sufferings from vaccine preventable diseases.

Frequently Asked Questions

Will I receive a certificate upon completing this free course?

Yes, upon successful completion of the course and payment of the certificate fee, you will receive a completion certificate that you can add to your resume.

Is this course free?

Yes, you may enroll in the course and access the course content for free. However, if you wish to obtain a certificate upon completion, a non-refundable fee is applicable.

Will I get a certificate after completing this Digital Marketing Strategy free course?

Yes, you will get a certificate of completion for Digital Marketing Strategy after completing all the modules and cracking the assessment. The assessment tests your knowledge of the subject and badges your skills.

How much does this Digital Marketing Strategy course cost?

It is an entirely free course from Great Learning Academy. Anyone interested in learning the basics of Digital Marketing Strategy can get started with this course.

Is there any limit on how many times I can take this free course?

Once you enroll in the Digital Marketing Strategy course, you have lifetime access to it. So, you can log in anytime and learn it for free online.

Can I sign up for multiple courses from Great Learning Academy at the same time?

Yes, you can enroll in as many courses as you want from Great Learning Academy. There is no limit to the number of courses you can enroll in at once, but since the courses offered by Great Learning Academy are free, we suggest you learn one by one to get the best out of the subject.

Why choose Great Learning Academy for this free Digital Marketing Strategy course?

Great Learning Academy provides this Digital Marketing Strategy course for free online. The course is self-paced and helps you understand various topics that fall under the subject with solved problems and demonstrated examples. The course is carefully designed, keeping in mind to cater to both beginners and professionals, and is delivered by subject experts. Great Learning is a global ed-tech platform dedicated to developing competent professionals. Great Learning Academy is an initiative by Great Learning that offers in-demand free online courses to help people advance in their jobs. More than 5 million learners from 140 countries have benefited from Great Learning Academy's free online courses with certificates. It is a one-stop place for all of a learner's goals.

What are the steps to enroll in this Digital Marketing Strategy course?

Enrolling in any of the Great Learning Academy’s courses is just one step process. Sign-up for the course, you are interested in learning through your E-mail ID and start learning them for free online.

Will I have lifetime access to this free Digital Marketing Strategy course?

Yes, once you enroll in the course, you will have lifetime access, where you can log in and learn whenever you want to.

What is Digital Marketing Strategy?

A Digital Marketing Strategy implies a plan of action that a business takes to increase its visibility and engagement with its target market online. In other words, it involves an assessment of specific goals that are attainable through online channels.

How to create a Digital Marketing Strategy?

You can follow the given hints to develop a better Digital Marketing Strategy:

Explore the landscape and analyze your performance and results.
Evaluate and understand your competitors. You have various social platforms like Facebook Audience Insights, Google Trends, and more, through which you can search and understand multiple trends over time.
Map out your strategy
Define your target audience
Build your content strategy
Choose your channels and tactics.
Set key performance indicators and benchmarks
Execute with best practices
Analyze and adjust according to different Digital Marketing Strategies.

What is Digital Marketing Strategy course?

Digital Marketing Strategy is a broad idea that includes various channels like Search Engine Marketing, Search Engine Optimization, Email Marketing, Inbound Marketing, Content Marketing, and Web Analytics. You can learn multiple critical Digital Marketing concepts through the free Digital Marketing Strategy course Great Learning offers. You can also look into the free SEO beginners course for more information.

How can I start Digital Marketing?

To become a successful Digital Marketer, understand the Digital Marketing basics thoroughly. Become an SEO expert with the help of free SEO for beginners course. You can ace Digital Marketing strategies with the help of a Free Digital Marketing Course Great Learning offers.