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Digital Marketing Strategy Free Course

Name: Digital Marketing Strategy
Rating: 4.45 (4069 reviews)

Digital Marketing Strategy

4.45 Beginner level 0.75 learning hr 62.1K+ Learners

Learn All About Digital Marketing Strategy In This Free Course. Learn Principles, Analysis, Segmentation , Targeting In Digital Marketing. Get Access To 1000+ free courses with certificates. Start For Free Now!

Instructor:

Mr. Nitin Srivastava

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Skills you will gain

Digital Marketing Strategy

What you'll learn

Build a digital marketing strategy using the 4-step framework.

Analyze the digital marketing funnel to guide strategy.

Segment target audiences to sharpen marketing strategy.

Design buyer personas to guide marketing decisions.

Key Highlights

Get free course content

Master in-demand skills & tools

Test your skills with quizzes

About this course

In this Digital Marketing Strategy Course, we will be dealing with 4 step framework for building an effective digital marketing strategy. We will be starting the course with the basics of digital marketing and further discussing the principles as well. After which we will begin with the 4 step framework after which you have a clear idea of how to build an effective digital marketing strategy.

As an Ed-Tech company, we aim at empowering our learners with everything they need to transform their careers and be the global best fits. Great Learning holds out various Post-Graduate Programs in the Digital Marketing domain. Register on the Strategic Digital Marketing course and learn advanced concepts in Digital Marketing to earn a degree online from a renowned university. Join us today to learn with millions of aspirants across the globe.

Stand out with an industry-recognized certificate

Start learning

10,000+ certificates claimed, get yours today!

Get noticed by top recruiters

Share on professional channels

Globally recognised

Land your dream job

Course outline

Digital Marketing Funnel

What is Digital Marketing Strategy?

Digital marketing strategy vs Digital marketing campaign

5 Ds of Digital marketing

Basic principles of Digital Marketing - Principle 1

Basic principles of Digital Marketing - Principle 2

Basic principles of Digital Marketing - Principle 3

4 Step Framework For Building An Effective Digital Marketing Strategy

Analysis

Objectives

Segmentation

buyer personas

Get access to the complete curriculum once you enroll in the course

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This course is ideal for

Beginners wanting to learn digital marketing fundamentals.
Students and job seekers exploring digital marketing careers.
Working professionals who plan online marketing campaigns.
Learners who want a Digital Marketing Strategy certificate.

Digital Marketing Strategy

4.45

0.75 Hours

Beginner

62.1K+ learners enrolled so far

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Master in-demand skills & tools

Test your skills with quizzes

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Mastering Digital Marketing

2 projects 9.5 hrs video content

Practice exercises

Guided Projects

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Trusted by 10 Million+ Learners globally

4.6

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4.94

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Learner reviews of the Free Courses

4.45

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21%

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Vrindaa Mansharamani

5.0

★★★★ ★

India

“Comprehensive and Engaging Digital Marketing Strategy Course”

I recently completed the Digital Marketing Strategy course, and I must say it exceeded my expectations. The content was well-structured, and the real-world case studies provided valuable insights into the application of strategies. The interactive elements, including quizzes and hands-on projects, significantly enhanced the learning experience. The instructors were knowledgeable and provided prompt feedback, making complex concepts easier to understand. Overall, this course is highly recommended for anyone looking to deepen their digital marketing expertise and apply strategic thinking to achieve impactful results.

Sreelekshmi M S

5.0

★★★★ ★

India

“The Digital Marketing Strategy Course: Well-Structured, Engaging, and Relevant”

The digital marketing strategy online course offered a comprehensive overview of essential topics such as SEO, social media marketing, and email campaigns, making the content highly relevant to current industry trends. The course was well-structured, with clearly defined modules that facilitated easy navigation, although some sections felt slightly rushed. The instructor displayed extensive knowledge and effectively engaged participants through interactive discussions and practical examples.

Shreya Shah

5.0

★★★★ ★

India

“User-Friendly Interface with High-Quality, Interactive Content”

1. Engaging Content Interactive Elements: Quizzes, exercises, and interactive simulations made learning more engaging and practical. Multimedia Resources: Videos, infographics, and animations helped illustrate complex concepts effectively. 2. Clear and Structured Learning Path Well-Organized Modules: Courses and lessons were structured logically, making it easy to follow a clear learning path. Progress Tracking: Tools for tracking progress and completion kept motivation high and helped manage learning goals. 3. User-Friendly Interface Intuitive Navigation: The website had a clean design with easy-to-use navigation, making it simple to find and access different resources. Responsive Design: The site worked well across various devices, ensuring accessibility from both desktop and mobile. 4. Support and Resources Accessible Support: Help sections, FAQs, and support forums were readily available, providing assistance when needed. Additional Resources: Links to supplementary materials, references, and further reading.

SREEMATHI S

5.0

★★★★ ★

India

“Transformative Learning Journey: Gained Critical Skills, Expanded My Perspective, and Forged Lasting Connections”

I appreciated the hands-on approach of the learning experience, which allowed me to apply theories in real-world scenarios. The diverse group of participants fostered rich discussions, enhancing my understanding of different perspectives. The supportive environment encouraged me to step out of my comfort zone, and the guidance from experienced mentors was invaluable. Overall, the blend of practical skills and personal growth made it a truly enriching journey.

Mohammad Daniyaal

5.0

★★★★ ★

India

“The Course Provided an In-Depth Understanding of Crafting Effective Marketing Plans”

The course provided real-world applications, allowing me to not only grasp core digital marketing principles but also implement them effectively, enhancing my ability to design, execute, and optimize comprehensive digital marketing strategies.

Natasha

5.0

★★★★ ★

Indonesia

“Fun, Simple, and To-the-Point Learning”

Learned about the difference between digital marketing strategy and digital marketing campaign, among other general knowledge of the subject.

Shobana Subramaniam

5.0

★★★★ ★

India

“Digital Marketing Strategy - Excellent Course”

The way of concept explanation, teaching, and instructions were simple to understand. Overall, excellent courses organized by Great Learning Academy. Keep up the great work always. All the courses are good, informative, and knowledgeable. The instructors are doing a great job. Very informative and useful for all students and working professionals. The quizzes and assignments are interesting. My heartfelt thanks to all of you.

Sreelakshmi A A

5.0

★★★★ ★

India

“An Effective Digital Marketing Strategy Gathers Online Feedback”

An effective digital marketing strategy should prioritize gathering online feedback through various channels such as surveys, social media interactions, and website reviews. By actively soliciting and analyzing customer feedback, businesses can gain valuable insights into consumer preferences and pain points. This data not only helps refine marketing campaigns but also enhances product offerings and customer service. Implementing feedback loops allows for continuous improvement, fostering stronger customer relationships and driving brand loyalty.

Nida Zahra

5.0

★★★★ ★

India

“A Successful Digital Marketing Strategy Includes Clear Goals and Target Audience Identification”

A robust digital marketing strategy encompasses clearly defined objectives, comprehensive audience research, and compelling content creation. It leverages SEO for visibility, utilizes social media for engagement, incorporates email marketing for direct communication, and relies on data analytics to measure performance. Continuous optimization ensures adaptability to market trends and consumer preferences.

Rohan Rohan

4.0

★★★ ★ ☆

India

“Great Learning Provided an Enriching Experience with Expert-Led Sessions”

Great Learning provided an enriching experience with expert-led sessions, hands-on projects, and flexible learning. The practical applications, mentorship, and career support significantly enhanced my skills and prepared me for real-world challenges.

Our course instructor

Mr. Nitin Srivastava

Senior Product Manager, Zuventus Healthcare Limited, Mumbai

Digital Marketing Expert

63.2K+ Learners

2 Courses

Part of pharmaceutical industry since last 15 years. Have a rich experience of sales as well as marketing. Started my career from sales and then pivoted towards marketing. I'm passionate about touching human lives by helping them alleviate their sufferings from vaccine preventable diseases.

Frequently Asked Questions

Will I receive a certificate upon completing this free course?

Yes, upon successful completion of the course and payment of the certificate fee, you will receive a completion certificate that you can add to your resume.

Is this course free?

Yes, you may enroll in the course and access the course content for free. However, if you wish to obtain a certificate upon completion, a non-refundable fee is applicable.

Will I get a certificate after completing this Digital Marketing Strategy free course?

Yes, you will get a certificate of completion for Digital Marketing Strategy after completing all the modules and cracking the assessment. The assessment tests your knowledge of the subject and badges your skills.

How much does this Digital Marketing Strategy course cost?

It is an entirely free course from Great Learning Academy. Anyone interested in learning the basics of Digital Marketing Strategy can get started with this course.

Is there any limit on how many times I can take this free course?

Once you enroll in the Digital Marketing Strategy course, you have lifetime access to it. So, you can log in anytime and learn it for free online.

Can I sign up for multiple courses from Great Learning Academy at the same time?

Yes, you can enroll in as many courses as you want from Great Learning Academy. There is no limit to the number of courses you can enroll in at once, but since the courses offered by Great Learning Academy are free, we suggest you learn one by one to get the best out of the subject.

Why choose Great Learning Academy for this free Digital Marketing Strategy course?

Great Learning Academy provides this Digital Marketing Strategy course for free online. The course is self-paced and helps you understand various topics that fall under the subject with solved problems and demonstrated examples. The course is carefully designed, keeping in mind to cater to both beginners and professionals, and is delivered by subject experts. Great Learning is a global ed-tech platform dedicated to developing competent professionals. Great Learning Academy is an initiative by Great Learning that offers in-demand free online courses to help people advance in their jobs. More than 5 million learners from 140 countries have benefited from Great Learning Academy's free online courses with certificates. It is a one-stop place for all of a learner's goals.

What are the steps to enroll in this Digital Marketing Strategy course?

Enrolling in any of the Great Learning Academy’s courses is just one step process. Sign-up for the course, you are interested in learning through your E-mail ID and start learning them for free online.

Will I have lifetime access to this free Digital Marketing Strategy course?

Yes, once you enroll in the course, you will have lifetime access, where you can log in and learn whenever you want to.

What is Digital Marketing Strategy?

A Digital Marketing Strategy implies a plan of action that a business takes to increase its visibility and engagement with its target market online. In other words, it involves an assessment of specific goals that are attainable through online channels.

How to create a Digital Marketing Strategy?

You can follow the given hints to develop a better Digital Marketing Strategy:

Explore the landscape and analyze your performance and results.
Evaluate and understand your competitors. You have various social platforms like Facebook Audience Insights, Google Trends, and more, through which you can search and understand multiple trends over time.
Map out your strategy
Define your target audience
Build your content strategy
Choose your channels and tactics.
Set key performance indicators and benchmarks
Execute with best practices
Analyze and adjust according to different Digital Marketing Strategies.

What is Digital Marketing Strategy course?

Digital Marketing Strategy is a broad idea that includes various channels like Search Engine Marketing, Search Engine Optimization, Email Marketing, Inbound Marketing, Content Marketing, and Web Analytics. You can learn multiple critical Digital Marketing concepts through the free Digital Marketing Strategy course Great Learning offers. You can also look into the free SEO beginners course for more information.

How can I start Digital Marketing?

To become a successful Digital Marketer, understand the Digital Marketing basics thoroughly. Become an SEO expert with the help of free SEO for beginners course. You can ace Digital Marketing strategies with the help of a Free Digital Marketing Course Great Learning offers.