Digital Marketing Strategy Free Course

Digital Marketing Strategy

star 4.45  Beginner level 0.75 learning hr 62.4K+ Learners

Learn All About Digital Marketing Strategy In This Free Course. Learn Principles, Analysis, Segmentation , Targeting In Digital Marketing. Get Access To 1000+ free courses with certificates. Start For Free Now!

Key Highlights

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About this course

In this Digital Marketing Strategy Course, we will be dealing with 4 step framework for building an effective digital marketing strategy. We will be starting the course with the basics of digital marketing and further discussing the principles as well. After which we will begin with the 4 step framework after which you have a clear idea of how to build an effective digital marketing strategy.

As an Ed-Tech company, we aim at empowering our learners with everything they need to transform their careers and be the global best fits. Great Learning holds out various Post-Graduate Programs in the Digital Marketing domain. Register on the Strategic Digital Marketing course and learn advanced concepts in Digital Marketing to earn a degree online from a renowned university. Join us today to learn with millions of aspirants across the globe.

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Course outline

Digital Marketing Funnel

What is Digital Marketing Strategy?

Digital marketing strategy vs Digital marketing campaign

5 Ds of Digital marketing

Basic principles of Digital Marketing - Principle 1

Basic principles of Digital Marketing - Principle 2

Basic principles of Digital Marketing - Principle 3

4 Step Framework For Building An Effective Digital Marketing Strategy

Analysis

Objectives

Segmentation

buyer personas

Get access to the complete curriculum once you enroll in the course

This course is ideal for

  • Beginners wanting to learn digital marketing fundamentals.
  • Students and job seekers exploring digital marketing careers.
  • Working professionals who plan online marketing campaigns.
  • Learners who want a Digital Marketing Strategy certificate.

Digital Marketing Strategy

rating icon 4.45

0.75 Hours

Beginner

62.4K+ learners enrolled so far

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Mastering Digital Marketing
2 projects 9.5 hrs video content

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Learner reviews of the Free Courses

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Reviewer Profile

5.0

★★★★ ★
India
“Balancing Theory with Hands-On Practice”
Not only did I gain a deeper understanding of the subject matter, but I also developed practical skills that I can immediately apply in real-world scenarios. The course was well-structured, with engaging content that kept me motivated throughout. I particularly appreciated the interactive elements, such as quizzes, discussion forums, and assignments, which allowed me to actively engage with the material and peers.
Reviewer Profile

4.0

★★★ ★ ☆
Nigeria
“Understanding Digital Marketing Strategies”
The course provided the basics required for a foundation in Digital Marketing Strategies. Thank you.
Reviewer Profile

5.0

★★★★ ★
India
“I Learned About Digital Marketing Strategy”
I understood the difference between a digital marketing campaign and a digital marketing strategy. I learned about the 5D's of Digital Marketing. It was easy to follow.
Reviewer Profile

5.0

★★★★ ★
“Digital Marketing Strategy is Very In-Depth”
This course allowed me to further understand the different strategies that can be used to analyze digital marketing.
Reviewer Profile

5.0

★★★★ ★
“Good Learning Experience and Easy Too”
The emphasis on examples and explanations in digital marketing was top-notch.
Reviewer Profile

5.0

★★★★ ★
“Great Learning Experience in Digital Marketing Principles”
I've gained skills on the different principles of digital marketing and the four effective digital marketing strategies.
Reviewer Profile

4.0

★★★ ★ ☆
India
“Digital Marketing Provides a Lot of Insights in Data Generation”
Great job on the digital marketing campaign! It was well-targeted, engaging, and effectively reached the intended audience. There’s potential to further optimize by exploring new channels and refining content based on performance data.
Reviewer Profile

5.0

★★★★ ★
India
“Amazing Explanation of the Topic”
I had an amazing learning experience here. Having a good learning experience on the Great Learning app can be both rewarding and enriching.
Reviewer Profile

5.0

★★★★ ★
India
“An Effective Way to Update Your Knowledge”
I really loved the course. It provides all the information in a capsule type which is very easy to learn.
Reviewer Profile

5.0

★★★★ ★
India
“Digital Learning for Marketing Concepts”
Good explanation and examples are useful for easy learning.

Our course instructor

instructor img

Mr. Nitin Srivastava

Senior Product Manager, Zuventus Healthcare Limited, Mumbai

Digital Marketing Expert

learner icon
63.5K+ Learners
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2 Courses
Part of pharmaceutical industry since last 15 years. Have a rich experience of sales as well as marketing. Started my career from sales and then pivoted towards marketing. I'm passionate about touching human lives by helping them alleviate their sufferings from vaccine preventable diseases.

Frequently Asked Questions

Will I receive a certificate upon completing this free course?

Yes, upon successful completion of the course and payment of the certificate fee, you will receive a completion certificate that you can add to your resume.

Is this course free?

Yes, you may enroll in the course and access the course content for free. However, if you wish to obtain a certificate upon completion, a non-refundable fee is applicable.

Will I get a certificate after completing this Digital Marketing Strategy free course?

Yes, you will get a certificate of completion for Digital Marketing Strategy after completing all the modules and cracking the assessment. The assessment tests your knowledge of the subject and badges your skills.

How much does this Digital Marketing Strategy course cost?

It is an entirely free course from Great Learning Academy. Anyone interested in learning the basics of Digital Marketing Strategy can get started with this course.

Is there any limit on how many times I can take this free course?

Once you enroll in the Digital Marketing Strategy course, you have lifetime access to it. So, you can log in anytime and learn it for free online.

Can I sign up for multiple courses from Great Learning Academy at the same time?

Yes, you can enroll in as many courses as you want from Great Learning Academy. There is no limit to the number of courses you can enroll in at once, but since the courses offered by Great Learning Academy are free, we suggest you learn one by one to get the best out of the subject.

Why choose Great Learning Academy for this free Digital Marketing Strategy course?

Great Learning Academy provides this Digital Marketing Strategy course for free online. The course is self-paced and helps you understand various topics that fall under the subject with solved problems and demonstrated examples. The course is carefully designed, keeping in mind to cater to both beginners and professionals, and is delivered by subject experts. Great Learning is a global ed-tech platform dedicated to developing competent professionals. Great Learning Academy is an initiative by Great Learning that offers in-demand free online courses to help people advance in their jobs. More than 5 million learners from 140 countries have benefited from Great Learning Academy's free online courses with certificates. It is a one-stop place for all of a learner's goals.

What are the steps to enroll in this Digital Marketing Strategy course?

Enrolling in any of the Great Learning Academy’s courses is just one step process. Sign-up for the course, you are interested in learning through your E-mail ID and start learning them for free online.

Will I have lifetime access to this free Digital Marketing Strategy course?

Yes, once you enroll in the course, you will have lifetime access, where you can log in and learn whenever you want to. 

What is Digital Marketing Strategy?

A Digital Marketing Strategy implies a plan of action that a business takes to increase its visibility and engagement with its target market online. In other words, it involves an assessment of specific goals that are attainable through online channels.     

 

How to create a Digital Marketing Strategy?

You can follow the given hints to develop a better Digital Marketing Strategy:

  • Explore the landscape and analyze your performance and results.
  • Evaluate and understand your competitors. You have various social platforms like Facebook Audience Insights, Google Trends, and more, through which you can search and understand multiple trends over time.
  • Map out your strategy
  • Define your target audience
  • Build your content strategy
  • Choose your channels and tactics.
  • Set key performance indicators and benchmarks
  • Execute with best practices
  • Analyze and adjust according to different Digital Marketing Strategies.

What is Digital Marketing Strategy course?

Digital Marketing Strategy is a broad idea that includes various channels like Search Engine Marketing, Search Engine Optimization, Email Marketing, Inbound Marketing, Content Marketing, and Web Analytics. You can learn multiple critical Digital Marketing concepts through the free Digital Marketing Strategy course Great Learning offers. You can also look into the free SEO beginners course for more information.

How can I start Digital Marketing?

To become a successful Digital Marketer, understand the Digital Marketing basics thoroughly. Become an SEO expert with the help of free SEO for beginners course. You can ace Digital Marketing strategies with the help of a Free Digital Marketing Course Great Learning offers. 

 

 

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