Free Marketing Fundamentals Course for Beginners
Marketing Foundations
4.58
Beginner level
4.5 learning hrs
Free Marketing Fundamentals course for students, professionals, and business owners. Learn marketing strategy, customer behavior, retention, and brand growth with practical concepts used in real business.
Instructor:
Dr. Jones Mathew
About this course
Build a strong foundation in marketing with this free Marketing Fundamentals course designed for students, professionals, entrepreneurs, and anyone looking to understand how successful brands attract and retain customers.
Learn the core principles of marketing, explore the marketing mix through the 4Ps and 4Cs, and understand how effective marketing strategies support business growth across the product lifecycle. Gain insights into customer value analysis, customer satisfaction, loyalty, and the factors that influence buying decisions. Discover how businesses measure Customer Lifetime Value, customer profitability, and customer equity to make smarter marketing decisions.
You will also learn practical customer retention strategies, including customer service, loyalty programs, personalization, community building, and reward programs. By the end of this course, you will have the knowledge and confidence to apply fundamental marketing concepts in real business scenarios and strengthen your career readiness.
Course outline
Introduction to Marketing
This module provides a comprehensive overview of the marketing concept and its various definitions.
Marketing Mix & Plan Implementation
This module delves into the topic of the marketing mix, including the creation of a cohesive mix and the 4Ps and 4Cs of marketing.
Marketing Strategy & Product Lifecycle
This module gives an overview on marketing strategies and product lifecycle with examples.
Customer Value Analysis
This module talks about customer value and determinants of customer value.
Satisfaction & Loyalty
This module talkies about satisfaction and loyalty and how how companies can deliver them.
Customer Lifetime Value
This module talks about customer lifetime value and its estimation, customer equity and customer profitability.
Customer Retention
This module highlights the concept of customer retention through various programs like customer service, loyalty programs, customization, community building and reward programs.
Get access to the complete curriculum once you enroll in the course
4.58
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Practice exercises
Guided Projects
AI Resume Builder
AI mock interviews
Our course instructor
Dr. Jones Mathew
Principal and Head of Institution; Professor Emeritus - Marketing, Great Lakes, Gurgaon
Management Expert
Frequently Asked Questions
Will I receive a certificate upon completing this free course?
Is this course free?
What is the concept of marketing?
The concept of marketing is to simply identify the needs of the consumer and then produce the goods and services to satisfy the needs of the customer and, along with this making profit for the company or organization.
What do you learn in introduction to marketing?
The core concepts that you will learn in the introduction to marketing is as follows-
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Market Research
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Importance of market research
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Importance to strategy
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Brand strategy
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Pricing
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Integrated marketing communication
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Social media strategy
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To develop a basic customer segmentation system
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To understand the psychology of the consumer decision making
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To develop the pricing strategies that maximize profitability
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To define the appropriate channel systems that go to market efforts.
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To understand how marketing metrics can benefit your business or your organization.
Is introduction to marketing hard?
Yes, introduction to marketing is hard because marketing is amongst the most difficult majors as it is all related to data collection, analysis, learning, and how you can develop effective communication, marketing strategies, and at last, the four P's and so much more.
What are the objectives of marketing?
The main objectives of marketing is to achieve customer satisfaction as well as to maximize the profits.
How can I learn marketing skills for free?
There are many online platforms through which you can learn marketing skills for free. One such platform is Great Learning.
Will I get a certificate after completing this Marketing Foundations free course?
Yes, you will get a certificate of completion for Marketing Foundations after completing all the modules and cracking the assessment. The assessment tests your knowledge of the subject and badges your skills.
How much does this Marketing Foundations course cost?
It is an entirely free course from Great Learning Academy. anyone interested in learning the basics of Marketing Foundations can get started with this course.
Is there any limit on how many times I can take this free course?
Once you enroll in the Marketing Foundations course, you have lifetime access to it. So, you can log in anytime and learn it for free online.
Can I sign up for multiple courses from Great Learning Academy at the same time?
Yes, you can enroll in as many courses as you want from Great Learning Academy. There is no limit to the number of courses you can enroll in at once, but since the courses offered by Great Learning Academy are free, we suggest you learn one by one to get the best out of the subject.
Why choose Great Learning Academy for this free Marketing Foundations course?
Great Learning Academy provides this Marketing Foundations course for free online. The course is self-paced and helps you understand various topics that fall under the subject with solved problems and demonstrated examples. The course is carefully designed, keeping in mind to cater to both beginners and professionals, and is delivered by subject experts. Great Learning is a global ed-tech platform dedicated to developing competent professionals. Great Learning Academy is an initiative by Great Learning that offers in-demand free online courses to help people advance in their jobs. More than 5 million learners from 140 countries have benefited from Great Learning Academy's free online courses with certificates. It is a one-stop place for all of a learner's goals.
What are the steps to enroll in this Marketing Foundations course?
Enrolling in any of the Great Learning Academy’s courses is just one step process. Sign-up for the course, you are interested in learning through your E-mail ID and start learning them for free online.
Will I have lifetime access to this free Marketing Foundations course?
Yes, once you enroll in the course, you will have lifetime access, where you can log in and learn whenever you want to.
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