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Marketing in a data-rich world - Case studies

Instructor:

Dr. Pavankumar Gurazada
Beginner

Level

1.5 Hrs

Learning hours

743

Learners

Enroll free with email

About this Live Session

The session begins with a broad overview of changes that are sweeping across the marketing discipline. Through two case studies, we chronicle the rise of digital marketing and also discuss how organizations are adapting to these changes.

Then, we present a couple of end-to-end examples (Myntra and Lyft) of how brands are tackling the challenges of digital marketing through data driven decision making. Here, we make a case for brands to focus on understanding how data could be used to improve effectiveness of their marketing efforts. We close the session with a glimpse into a selection of completed projects that learners from previous batches and open the session for Q&A.

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Marketing in a data-rich world - Case studies

1.5 Hrs

Learning hours

Beginner

Level

743

Learners

Enroll free with email

Trusted by 10 Million+ Learners globally

star

4.8
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4.94
star

4.7

Our instructor

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Dr. Pavankumar Gurazada

Senior Faculty, Academics, Great Learning

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17.1K+ Learners
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8 Courses
Dr. Pavankumar Gurazada brings a unique blend of industry experience and academic expertise, specializing in marketing, digital marketing, and machine learning. He is also a Data Science advisor and board member of Constems AI, a deep tech startup focused on building computer vision systems for Industry 4.0. Dr. Gurazada completed his Ph.D. from IIM Lucknow, with a research focus on using machine learning techniques to understand consumer engagement on social media. His research has been presented at prominent international conferences such as the EMAC Conference 2018, the China Internet+ Innovation and Entrepreneurship Conference 2019, and the NASMEI and MRSI conferences. His book, Marketing Analytics, published by Oxford University Press in March 2021, is a testament to his expertise in the field. He holds an MBA from IIM Bangalore and an Integrated Master’s degree in Science from IIT Bombay. With a career that spans roles in retail and B2B sales management, Dr. Gurazada’s industry experience includes leadership positions at Alghanim Retail in Kuwait and Saint Gobain in UAE & Oman, where he significantly contributed to business growth and managed distribution networks.

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