In-demand skills & tools 1000+ free courses Free life time Access Great Learning Free Courses Live Master Class Earn a certificate & get recognized Marketing in a data-rich world - Case studies Instructor: Dr. Pavankumar Gurazada Beginner Level 1.5 Hrs Learning hours 754 Learners Enroll free with email About this Live Session The session begins with a broad overview of changes that are sweeping across the marketing discipline. Through two case studies, we chronicle the rise of digital marketing and also discuss how organizations are adapting to these changes. Then, we present a couple of end-to-end examples (Myntra and Lyft) of how brands are tackling the challenges of digital marketing through data driven decision making. Here, we make a case for brands to focus on understanding how data could be used to improve effectiveness of their marketing efforts. We close the session with a glimpse into a selection of completed projects that learners from previous batches and open the session for Q&A. Why upskill with us? 1000+ free courses In-demand skills & tools Free life time Access Marketing in a data-rich world - Case studies 1.5 Hrs Learning hours Beginner Level 754 Learners Enroll free with email Trusted by 10 Million+ Learners globally 4.8 4.89 4.94 4.7 Our instructor Dr. Pavankumar Gurazada Senior Faculty, Academics, Great Learning 24K+ Learners 11 Courses Dr. Pavankumar Gurazada brings a unique blend of industry experience and academic expertise, specializing in marketing, digital marketing, and machine learning. He is also a Data Science advisor and board member of Constems AI, a deep tech startup focused on building computer vision systems for Industry 4.0. Dr. Gurazada completed his Ph.D. from IIM Lucknow, with a research focus on using machine learning techniques to understand consumer engagement on social media. His research has been presented at prominent international conferences such as the EMAC Conference 2018, the China Internet+ Innovation and Entrepreneurship Conference 2019, and the NASMEI and MRSI conferences. His book, Marketing Analytics, published by Oxford University Press in March 2021, is a testament to his expertise in the field. He holds an MBA from IIM Bangalore and an Integrated Master’s degree in Science from IIT Bombay. With a career that spans roles in retail and B2B sales management, Dr. Gurazada’s industry experience includes leadership positions at Alghanim Retail in Kuwait and Saint Gobain in UAE & Oman, where he significantly contributed to business growth and managed distribution networks. Read More Become a Skilled Professional with Pro Courses Gain work-ready skills with guided projects, top faculty and AI tools, all at an affordable price. 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