PRO
Lead Generation Course
Lead Generation & Conversions in Digital Marketing
Learn churn analysis, loyalty metrics, onboarding, and CRM tactics to reduce churn, boost loyalty, and increase customer lifetime value. Join this Customer Engagement Course to master strategies for user retention.
Build skills and get job ready
Skill prep
Organic & Inorganic Strategies
Content Marketing
Affiliate Marketing
Email Marketing & Mobile Marketing
Job prep
50+ Guided Projects
AI Resume Builder
AI mock interviews
About this course
The Lead Generation online course equips you with the essential skills to drive successful campaigns. You’ll learn to use key digital marketing tools, implement organic and inorganic strategies, and measure campaign success. The course covers content marketing, affiliate marketing, email marketing, and mobile marketing. By the end, you'll be able to create and execute strategies that boost visibility, engagement, and conversions. The guided projects will allow you to apply these skills in real-world scenarios, such as increasing app visibility and driving affiliate marketing for sustainable brands. You’ll develop strategies in content creation, email campaigns, and mobile marketing, learning how to enhance user engagement and improve brand performance. By the end of the course, you’ll be ready to lead impactful digital marketing initiatives that deliver measurable results.
Earn a certificate with an Academy Pro+ subscription
Stand out to recruiters
Share on professional channels
Globally recognised
Land your dream job
Course outline
Industry focussed curriculum designed by experts
Digital Marketing Tools and Techniques
5 items
1.27 hr
- Introduction to Digital Tools and Techniques
- Digital Marketing Tools
- Organic Marketing Strategies
- Inorganic Marketing Strategies
- Measuring Success in Digital Marketing
Content Marketing
11 items
2.15 hr
- Introduction to Content Marketing
- Good vs. Great Content
- Developing a Brand Voice
- Content Development Process
- Developing Content Strategy
- Emerging Trends in Content Marketing
- Leveraging AI in Content Marketing
- Content Marketing through Chatbots
- Setting Context for Leveraging tools in Content Marketing
- Essential Content Creation Tools
- Content Repurposing using AI tools
Affiliate Marketing
5 items
0.34 hr
- Affiliate Marketing - Learning Objectives
- An Overview of Affiliate Marketing
- Affiliate Marketing Strategy
- Managing Affiliate Partnerships
- Affiliate Marketing - Learning Outcomes
Email Marketing
10 items
2.31 hr
- Introduction to Email Marketing
- Elements of Marketing Emails
- Strategic Approach to Email Marketing
- Mailchimp Demo
- Creating New Marketing Campaigns
- Metrics and Measurement
- Segments
- Automations
- AB Test
- Conclusion
Mobile Marketing
9 items
2.2 hr
- Mobile versus Desktop Ecosystem
- Outlets for Mobile Marketing
- Owned Media - Voice-Based and SMS Marketing
- Owned Media - Whatsapp Marketing
- Owned Media - Mobile and Responsive Websites
- App Development & Growth
- Managing App Growth and Growth Hacking
- Using Apps for Marketing
Get access to the complete curriculum with your free trial
Start 7-Day Free TrialGuided Projects
Solve real-world projects in this lead generation training course with a step-by-step guide, and access to model solutions to boost your skills and build a standout resume.
Get a project certificate to add to your resume
Earn a certificate for every project you complete.
- GUIDED PROJECT 1
- Boosting Travel App Visibility: A Mobile Marketing Approach
- You are the new Head of Mobile Marketing for a travel planning app that helps users create itineraries, find local attractions, book accommodations, and explore dining options in various cities around the world. Your primary goal is to enhance the app’s ranking in the App Store and increase downloads by making it more appealing to potential users.
- GUIDED PROJECT 2
- GreenLife Affiliate Marketing Initiative
- Assume you are the Marketing Manager for GreenLife, a leading brand in the organic food industry, known for its high-quality, sustainable, and health-conscious food products. GreenLife offers a wide range of organic items, including fruits, vegetables, grains, snacks, and beverages. The company is committed to promoting healthy living and sustainability by sourcing its products from local, organic farms.
Gain skills & build your resume with complete access to guided projects in your free trial
Start 7-Day Free TrialCourse Instructors
Dr. Pavankumar Gurazada
Senior Faculty, Academics, Great Learning
Our Learners Experience
Frequently Asked Questions
What will I learn in this b2b lead generation course?
The course includes the following:
Learn digital marketing tools and both organic and inorganic marketing strategies.
Understand core content marketing principles and how to craft a unique brand voice.
Develop a solid content strategy and leverage AI tools for better content creation and distribution.
Gain a comprehensive understanding of affiliate marketing, including managing partnerships and evaluating outcomes.
Create impactful email marketing campaigns using Mailchimp, segmentation, automation, and A/B testing.
Explore mobile marketing strategies, compare them with desktop marketing, and learn voice-based marketing techniques.
Study SMS and WhatsApp marketing, mobile-responsive website design, app development, and growth hacking tactics.
What skills will I gain by the end of this lead generation specialist course?
The skills that you will gain are:
Organic & Inorganic Strategies
Content Marketing
Affiliate Marketing
Email Marketing & Mobile Marketing
What are the key highlights of the premium courses?
Self-paced learning for your convenience Comprehensive short courses with industry-relevant curriculum Learn foundation to intermediate-level skills Hands-on guided projects and interactive coding exercises Get recognised with a certificate of completion AI support for interactive learning & mock interviews
Can I learn learn lead generation course online?
Yes, this online course can be completed at your own pace through Great Learning’s platform.
Will I receive a certificate after completing this course?
Yes, you will receive a certificate after completing the course. You can mention this certificate on LinkedIn and your resume to show employers your skills and knowledge.
What is the course duration, and what assistance can I get?
This online lead generation specialist course is approximately 8.5 hours long and includes 2 projects and hands-on coding tasks. Additionally, you will have access to 24-hour AI assistance.
What is the difference between this premium and the free online Tableau training course on Great Learning Academy?
This premium course offers more structured, in-depth, and personalized learning with hands-on, guided projects, AI tools, mock interviews, and a certificate recognized by the industry. It provides hands-on applications and advanced ideas that extend beyond the fundamentals learned in free courses, ensuring you learn to become a true professional and confidently approach job interviews.
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Job Prep
Work on industry-relevant scenarios, build professional resumes & prepare for jobs with mock interviews
50+ Guided Projects
AI Resume Builder
AI mock interviews
Application-driven learning to
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