AI-Native Professional · Workflows & Agents for Marketing Productivity

Stay ahead in the AI era.
Automate your daily marketing work with AI tools

USD 999
Use code AINPNEW to save $200

Start learning as low as $399

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Stay ahead in the AI era. Automate your daily marketing work with AI tools
TRUSTED BY MILLIONS OF LEARNERS
  • Key Program Highlights
  • Curriculum
  • Academic Director
  • Outcomes
  • Toolkit
  • Skills
  • Who Its For
  • Fees
  • FAQ

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AI-Native Professional: Workflows and Agents for Productivity

AI-Native Professional: Workflows and Agents for Productivity

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KEY PROGRAM HIGHLIGHTS

Experience a unique
learning journey

Solve real-world marketing use cases

Build with latest AI tools

Learn from industry experts

Save hours every week

Create reusable AI workflows

Build AI agents for marketing

Not in marketing? You can still explore our AI-native professional program for all roles.

Explore Program

CURRICULUM

Curriculum designed by
AI and Marketing experts

A hands-on curriculum that takes you from AI fundamentals to a working multi-tool system with every workflow built around marketing tasks and human oversight.

10 Latest AI Tools
Weekly Live Sessions
Capstone Real-World Projects
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Pre-Work 00

AI Literacy

Understand AI fundamentals and where it fits in your marketing work.

• YOU'LL LEARN

Apply AI to Marketing

Understand the scope of AI across marketing, identify high-value productivity opportunities across marketing functions, and learn which marketing data can be safely used with AI tools.

• PROJECT

Understanding AI in Marketing

Build your personal map of where AI fits in your marketing role and identify practical AI use cases relevant to your work.

Week 01

AI Foundations and Prompt Engineering

Master structured prompting and build a reusable brand content engine.

• YOU'LL LEARN

Build Brand Voice Prompt Libraries

Encode your brand voice, vocabulary, and tone into reusable prompt libraries that generate consistent, on-brand content across every channel from a single campaign brief.

• PROJECT

Brand Content Engine

Build a prompt library that transforms a single campaign brief into on-brand marketing assets, including long-form blogs, social captions, email subject lines, and PR messaging.

TOOLS
Claude Claude
ChatGPT ChatGPT
Gemini Gemini
Week 02

Marketing Research and Content Creation

Build research pipelines that replace hours of manual reading with structured, cited intelligence.

• YOU'LL LEARN

Build Marketing Research Pipelines

Use AI-powered research tools to synthesize competitor activity, market trends, and campaign data into reliable, source-backed marketing briefs.

• PROJECT

Campaign Analytics and Action Intelligence

Build a research workflow that analyzes campaign performance data, identifies which campaigns to scale, pause, or optimize, and generates structured action briefs with data-backed recommendations.

TOOLS
Claude Claude
Perplexity Perplexity
Gemini Notebook Gemini Notebook
Microsoft Excel Microsoft Excel
Google Sheets Google Sheets
Week 03

Marketing Analytics

Turn campaign data into executive-ready dashboards and marketing insights using AI.

• YOU'LL LEARN

Generate CMO Dashboards and Marketing Insights

Analyze campaign performance data, identify trends and anomalies, and generate executive-ready dashboards and action-oriented insights using AI.

• PROJECT

CMO Marketing Dashboard

Build an AI-powered dashboard that combines campaign performance metrics, identifies key trends and anomalies, and generates executive-ready summaries for marketing leadership.

TOOLS
Claude Claude
Gemini Gemini
Microsoft Excel Microsoft Excel
Google Sheets Google Sheets
Gamma Gamma
Week 04

AI Workflows and No-Code Automations

Automate recurring marketing tasks across your existing workflows without writing code.

• YOU'LL LEARN

Build Marketing Workflows with Review Checkpoints

Turn recurring marketing tasks into no-code AI workflows, with built-in review checkpoints before any recommendations are published or acted on.

• PROJECT

Content Performance Monitoring Automation

Build an AI workflow that monitors campaign performance, flags underperforming campaigns based on predefined thresholds, and delivers structured action briefs with recommended actions.

TOOLS
Claude Claude
Activepieces Activepieces
Microsoft Excel Microsoft Excel
Google Sheets Google Sheets
Week 05

AI Agents and Responsible AI

Build AI agents that monitor marketing signals and support better marketing decisions.

• YOU'LL LEARN

Build AI Agents for Marketing

Configure AI agents to monitor competitor activity, campaign performance, and brand sentiment while ensuring every output remains accurate, reviewable, and ready for action.

• PROJECT

Campaign Performance Monitoring Agent

Build an AI agent that monitors weekly campaign performance, flags underperforming campaigns based on predefined thresholds, and delivers structured action briefs with recommended next steps.

TOOLS
Claude Claude
Activepieces Activepieces
Microsoft Excel Microsoft Excel
Google Sheets Google Sheets
Week 06

Responsible AI and Critical Thinking (Self-Paced)

Audit everything you build, apply critical judgment to every AI output, and develop skills that compound over time.

• YOU'LL LEARN

Develop AI Judgment and Build AI-Native Skills

Evaluate the workflows and agents you've built against a marketing-specific governance framework, apply critical thinking to AI outputs, and develop the skills to become an AI-native marketing professional.

• PROJECT

Marketing AI Governance Audit

Audit every workflow built throughout the program and develop your own AI governance framework and usage policy.

TOOLS
Claude Claude
ChatGPT ChatGPT
Gemini Gemini
End --

Demo Day: Capstone

Apply everything you’ve learned to solve a real marketing challenge.

• YOU’LL LEARN

Live Demo

Design, build, and present an AI-powered workflow, automation, or agent that solves a real marketing problem from your workplace, supported by mentor feedback and peer review.

• PROJECT

Marketing AI Workflow or Agent

Build a working automation, agent, or multi-tool marketing workflow that solves a real problem from your own work, demonstrated live in a 3-minute peer presentation.

// Note: The curriculum and projects listed above are indicative and subject to updates as technology evolves.

YOUR ACADEMIC DIRECTOR

Program curated by world class faculty

Dr. Pavankumar Gurazada

Dr. Pavankumar Gurazada

Director, Academics — Artificial Intelligence, Great Learning

  • Ph.D. in Applied Machine Learning
  • Adjunct Faculty at Northwestern University and University of Arizona
OUTCOMES

Build agents and workflows to
multiply your productivity

In 6 weeks, go from basic ChatGPT use to building workflows & agents to automate work - the skill that now separates the AI-fluent from everyone else.

  1. 01

    Create a reusable brand prompt library

  2. 02

    Build multi-source research pipelines for structured action briefs

  3. 03

    Generate campaign performance insights from data

  4. 04

    Automate recurring marketing tasks with human-in-the-loop checkpoints

  5. 05

    Build marketing intelligence agents that run under a governance framework you own

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TOOLKIT

Automate everyday marketing work with AI

Gain hands-on experience with leading generative AI tools used for research, automation, and content creation.

ChatGPT
Claude
Gemini
Claude
Perplexity
Gemini Notebook
Google Sheets
Claude
Gemini
Gamma
Claude
Activepieces
Google Sheets
Gamma

// Note: The list above is indicative and subject to updates as technology evolves.

Skills you will learn

  • Create Multi-Channel Content
  • Encode Brand Voice
  • Analyze Campaign Data
  • Build Research Pipelines
  • No-Code Workflow Automation
  • Human-in-the-Loop Governance
  • Configure Marketing AI Agents
  • Evaluate AI for Brand Safety Verification
WHO IT'S FOR

Designed ground-up for
Marketing professionals

Carefully curated to help Marketing professionals automate systems that reduce manual coordination and effort.

  • Content Marketing and SEO Professionals
  • Performance Marketing and Digital Marketing Professionals
  • Email Marketing and CRM Professionals
  • Brand Marketing and PR Professionals
  • Social Media & Growth Marketers
  • Other Marketing professionals

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AI-Native Program for Professional Productivity

Go from basic AI use to building your own AI agents and workflows to automate everyday tasks like writing, research and analysis.

Explore Program

Become an AI-Native Marketing Professional today

Admissions close once the required number of participants enroll. Secure your spot today.

  • Learn by building through live sessions
  • Build with AI without coding
  • Connect AI tools to build end-to-end workflows
  • Work on real-world problems
TOTAL PROGRAM FEE
USD 999
Use code AINPNEW to save $200

For more details on flexible fee payments, please contact a Program Advisor. EMI options available.

Pay now to get access immediately

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100% money-back guarantee

Experience the first 2 weeks of the program firsthand with confidence. If the program is not the right fit for your goals, you are eligible for a full refund.

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Attend the first two weeks of live sessions. Experience the content, faculty, and hands-on projects firsthand before making a final call.

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Frequently asked questions

Program Details
  • Working professionals can use AI agents and workflow automation to eliminate repetitive tasks, streamline daily operations, and focus more on strategic, high-value work. By combining AI tools with no-code automation platforms, professionals can automate activities such as reporting, research, email drafting, meeting summaries, document analysis, and cross-functional workflows.

    The "AI-Native Professional: Workflows and Agents for Productivity" program is a structured 6-week online AI agents course with certificate designed to help professionals move from basic AI usage to building and deploying AI agents. Through a hands-on, build-first approach, participants learn how to create practical AI-driven workflows that improve efficiency, automate repetitive work, and significantly boost day-to-day productivity.
  • Yes, this program is delivered entirely online through a combination of live expert sessions and project work. You should expect to spend approximately 3-4 hours per week.
  • All live sessions are recorded and made available within 24 hours. While live attendance is recommended for the "build-along" experience, recordings allow you to stay on track.
  • You will retain access to all learning and project files for one year after graduation. Additionally, you will receive curriculum updates even after your term ends to stay current with the latest AI tools.
  • Yes. Upon successful completion, you will earn a Professional Certificate from Great Learning.
  • The "AI-Native Professional: Workflows and Agents for Productivity" program differentiates itself from typical courses in several key ways:

    • Focus on AI Agents, Not Just Basic Automation: Many courses stop at basic prompt engineering or simple isolated tasks. This program shifts you from standard, information-based work to "agent-centric productivity."
    • "Portfolio Over Paper" (Build-First Philosophy): The program emphasizes that a tangible portfolio is more valuable to employers than a credential alone. Because the curriculum follows a "build-first" approach, you are required to create and submit functional weekly deliverables.
    • Multi-Tool Orchestration: Rather than locking you into a single ecosystem or teaching one app, the course teaches you how to chain specialized tools together. You will learn to orchestrate an entire stack of tools like ChatGPT, Claude, Perplexity, NotebookLM, Activepieces, and Gamma into systems that run on independent schedules.
    • Transferable Frameworks: Because AI tools evolve rapidly, the course prioritizes foundational methodologies over fleeting features. You will learn cross-platform frameworks, such as the Task-Context-References prompting model and strict hallucination detection workflows, ensuring your skills don't become outdated when current tools change.
Faculty, Curriculum, and Projects
  • The program is led by Dr. Pavankumar Gurazada, Director of Academics for AI at Great Learning.
  • In this program you learn a tool-agnostic approach, meaning you are not locked into a single ecosystem. You gain hands-on experience with the AI tools redefining marketing work:

    • Logic and Drafting: Claude, ChatGPT, Gemini.
    • Research and Synthesis: Perplexity, NotebookLM.
    • Campaign Analytics: Claude and Gemini inside Microsoft Excel and Google Sheets.
    • Automation and Agents: Activepieces, Google Workspace Studio.
    • Content and Production: Gamma.

    Each week chains these tools together into working marketing workflows, from brand content engines to analytics pipelines to AI agents.
  • Over the 6 weeks, your portfolio grows as you complete one hands-on marketing project every week:

    • Week 1: A brand voice prompt library that turns one campaign brief into on-brand outputs across channels.
    • Week 2: A campaign action brief that tells you which ad sets to scale, pause, or investigate.
    • Week 3: A CMO-ready monthly dashboard with an AI-written executive narrative formatted by Gamma.
    • Week 4: A weekly automation that flags underperforming campaigns and delivers an intervention brief to your inbox.
    • Week 5: An AI agent that monitors campaign exports against your thresholds and delivers action briefs automatically.


    The core piece of your portfolio is the Capstone, where you build a working marketing workflow or agent for a real problem from your own job and demo it live on Demo Day.
  • The specific requirements for the capstone project emphasize building a practical, working application rather than a theoretical paper. Here are the specific requirements and expectations for the project:

    • Solve a Real-World Problem: The core requirement is that your project must solve a real, recurring pain point or task in your own professional, academic, or personal life.
    • Build a Functioning Multi-Step System: You must create a live, multi-step automated workflow or AI system. You will use the automation skills and triggers you learn in Week 4 as the foundation for developing this final project.
    • Deliver a Live Demonstration: You are required to present your finalized project on "Demo Day" during Week 6.
    • Follow the Development Timeline: You will receive the capstone brief in Week 4, which gives you exactly three full weeks to design and build the project. During this time, you are required to utilize structured mentor guidance to refine your project plan, tool selection, and implementation approach before presenting it to your peers and mentor.
Eligibility and Admission
  • Yes. This is an AI automation course for beginners with zero coding requirements. It is designed to help anyone start building AI workflows and agents without prior technical experience.
  • Yes, the program is specifically designed for functional professionals in HR, marketing, Finance, and Operations. Because the course has zero technical prerequisites and requires no coding, it is perfectly suited for non-technical professionals from any department. The skills you learn provide cross-functional value and are highly adaptable to your specific industry.

    Throughout the program, you will apply the weekly skills to your own professional context to solve real, everyday problems.
  • Cohorts run on a rolling schedule. Currently, the next start date is in August 2026. Please contact a Program Advisor for exact dates and to reserve your seat.
Fee and Payment
  • The course fee is USD 999 . Pay online to receive a USD 200 discount, bringing your total to USD 799.
  • The program uses tools at the free tier. In the case of Claude, you will be required to use your own subscription. Please reach out to your Program Advisor for more details.
  • We understand that working professionals need to be confident that a program will deliver real value at work. That's why we offer a 2-week money-back guarantee. If, during the first two weeks, you decide that the program isn't relevant to your role, productivity goals, or career objectives, you can request a full refund, and you get 100% money back, which is subject to the applicable terms and conditions.
Career-related Queries
  • Avoiding AI is increasingly the bigger career risk. Automating parts of your work does not replace your value as a professional; it increases your ability to operate at a higher strategic level. The "AI-Native Professional: Workflows and Agents for Productivity" program is designed to help working professionals build practical AI workflows.

    Beyond the credential, you will walk away with a portfolio of working AI systems. This provides tangible proof of your "AI fluency"—a skill 55% of leaders now expect as a baseline. You will also learn how to showcase these projects to hiring managers during a dedicated career guide session. You will graduate with hands-on experience similar to an AI agent builder course, with deployable projects that demonstrate real business impact.
  • This AI workflow automation course teaches you how to use AI tools for automating repetitive tasks and streamlining daily work processes. You will learn how to move beyond basic AI prompts and build agent-driven workflows that connect AI models directly with workplace tools like Gmail, Slack, and Google Sheets.

    Using visual automation platforms such as Activepieces, you can create workflows through simple triggers and actions—without writing code. The program also shows you how to combine multiple AI tools, such as Perplexity for live research and NotebookLM for document analysis, to automate reporting, research, communication, and other repetitive business tasks.

    Following a build-first approach, you will gain hands-on experience by creating and submitting functional AI automation projects every week, helping you apply AI directly to real workplace scenarios.
General Queries
  • Agentic AI applications refer to systems that can plan, decide, and execute tasks. In this AI agent building course, you will learn how to design agents for use cases like research automation, content generation, workflow execution, and decision support.
  • Yes. Working professionals can build no-code automated workflows that connect Gmail, Slack, Google Sheets, and AI tools to handle repetitive tasks automatically. Using platforms like Activepieces and OpenAI ChatGPT, you can create workflows that summarize emails, update spreadsheets, generate reports, and send Slack notifications without manual intervention.

    These workflows run on triggers or schedules, allowing you to automate recurring operational tasks and focus on higher-value strategic work instead of repetitive execution.
  • You can start automating your work without writing a single line of code by utilizing visual automation tools and plain language. The AI-Native Professional program is designed with zero technical prerequisites, making it fully accessible to functional professionals without any background in computing.
  • As a non-tech professional, you should start with foundational AI tools like ChatGPT, Claude, and Gemini to learn prompting and everyday productivity workflows. Once you understand the basics, you can progress to research and knowledge tools such as NotebookLM and Perplexity, followed by no-code automation platforms like Activepieces and Google Workspace tools.

    The AI-Native Professional program's step-by-step approach helps you gradually build the skills needed to automate workflows, connect apps, and eventually create AI agents without any coding experience.

AI-Native Professional: Workflows and Agents for Productivity

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