AI-Native Marketing Professional · Workflows & Agents for Marketing Productivity

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Automate your daily marketing work with AI tools

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Stay ahead in the AI era. Automate your daily marketing work with AI tools
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  • Key Program Highlights
  • Curriculum
  • Academic Director
  • Mentors
  • Outcomes
  • Toolkit
  • Skills
  • Who Its For
  • Learners Experience
  • Fees
  • FAQ

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AI-Native Marketing Professional: Workflows and Agents for Productivity

AI-Native Marketing Professional: Workflows and Agents for Productivity

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KEY PROGRAM HIGHLIGHTS

Experience a unique
learning journey

Solve real-world marketing use cases

Solve real-world marketing use cases

Build with latest AI tools

Build with latest AI tools

Learn from industry experts

Learn from industry experts

Save hours every week

Save hours every week

Create reusable AI workflows

Create reusable AI workflows

Build AI agents for marketing

Build AI agents for marketing

Not in marketing? You can still explore our AI-native professional program for all roles.

Explore Program

CURRICULUM

Curriculum designed by
AI and Marketing experts

A hands-on curriculum that takes you from AI fundamentals to a working multi-tool system with every workflow built around marketing tasks and human oversight.

10 Latest AI Tools
Weekly Live Sessions
Capstone Real-World Projects
Download Curriculum
Pre-Work 00

AI Literacy

Understand AI fundamentals and where it fits in your marketing work.

• YOU'LL LEARN

Apply AI to Marketing

Understand the scope of AI across marketing, identify high-value productivity opportunities across marketing functions, and learn which marketing data can be safely used with AI tools.

• PROJECT

Understanding AI in Marketing

Build a prompt library that transforms a single campaign brief into on-brand marketing assets, including social media posts, content for google ads, emails and PR messaging.

Week 01

AI Foundations and Prompt Engineering

Master structured prompting and build a reusable brand content engine.

• YOU'LL LEARN

Build Brand Voice Prompt Libraries

Encode your brand voice, vocabulary, and tone into reusable prompt libraries that generate consistent, on-brand content across every channel from a single campaign brief.

• PROJECT

Brand Content Engine

Build a prompt library that transforms a single campaign brief into on-brand marketing assets, including long-form blogs, social captions, email subject lines, and PR messaging.

TOOLS
Claude Claude
ChatGPT ChatGPT
Gemini Gemini
Week 02

Marketing Research and Content Creation

Build research pipelines that replace hours of manual reading with structured, cited intelligence.

• YOU'LL LEARN

Build Marketing Research Pipelines

Use AI-powered research tools to synthesize competitor activity, market trends, and campaign data into reliable, source-backed marketing briefs.

• PROJECT

Campaign Analytics and Action Intelligence

Build a research workflow that analyzes campaign performance data, identifies which campaigns to scale, pause, or optimize, and generates structured action briefs with data-backed recommendations.

TOOLS
Claude Claude
Perplexity Perplexity
Gemini Notebook Gemini Notebook
Microsoft Excel Microsoft Excel
Google Sheets Google Sheets
Week 03

Marketing Analytics

Turn campaign data into executive-ready dashboards and marketing insights using AI.

• YOU'LL LEARN

Generate CMO Dashboards and Marketing Insights

Analyze campaign performance data, identify trends and anomalies, and generate executive-ready dashboards and action-oriented insights using AI.

• PROJECT

CMO Marketing Dashboard

Build an AI-powered dashboard that combines campaign performance metrics, identifies key trends and anomalies, and generates executive-ready summaries for marketing leadership.

TOOLS
Claude Claude
Gemini Gemini
Microsoft Excel Microsoft Excel
Google Sheets Google Sheets
Gamma Gamma
Week 04

AI Workflows and No-Code Automations

Automate recurring marketing tasks across your existing workflows without writing code.

• YOU'LL LEARN

Build Marketing Workflows with Review Checkpoints

Turn recurring marketing tasks into no-code AI workflows, with built-in review checkpoints before any recommendations are published or acted on.

• PROJECT

Content Performance Monitoring Automation

Build an AI workflow that monitors campaign performance, flags underperforming campaigns based on predefined thresholds, and delivers structured action briefs with recommended actions.

TOOLS
Claude Claude
Activepieces Activepieces
Microsoft Excel Microsoft Excel
Google Sheets Google Sheets
Week 05

AI Agents and Responsible AI

Build AI agents that monitor marketing signals and support better marketing decisions.

• YOU'LL LEARN

Build AI Agents for Marketing

Configure AI agents to monitor competitor activity, campaign performance, and brand sentiment while ensuring every output remains accurate, reviewable, and ready for action.

• PROJECT

Campaign Performance Monitoring Agent

Build an AI agent that monitors weekly campaign performance, flags underperforming campaigns based on predefined thresholds, and delivers structured action briefs with recommended next steps.

TOOLS
Claude Claude
Activepieces Activepieces
Microsoft Excel Microsoft Excel
Google Sheets Google Sheets
Week 06

Responsible AI and Critical Thinking (Self-Paced)

Audit everything you build, apply critical judgment to every AI output, and develop skills that compound over time.

• YOU'LL LEARN

Develop AI Judgment and Build AI-Native Skills

Evaluate the workflows and agents you've built against a marketing-specific governance framework, apply critical thinking to AI outputs, and develop the skills to become an AI-native marketing professional.

• PROJECT

Marketing AI Governance Audit

Audit every workflow built throughout the program and develop your own AI governance framework and usage policy.

TOOLS
Claude Claude
ChatGPT ChatGPT
Gemini Gemini
End --

Demo Day: Capstone

Apply everything you’ve learned to solve a real marketing challenge.

• YOU’LL LEARN

Live Demo

Design, build, and present an AI-powered workflow, automation, or agent that solves a real marketing problem from your workplace, supported by mentor feedback and peer review.

• PROJECT

Marketing AI Workflow or Agent

Build a working automation, agent, or multi-tool marketing workflow that solves a real problem from your own work, demonstrated live in a 3-minute peer presentation.

// Note: The curriculum and projects listed above are indicative and subject to updates as technology evolves.

YOUR ACADEMIC DIRECTOR

Program curated by world class faculty

Dr. Pavankumar Gurazada

Dr. Pavankumar Gurazada

Director, Academics — Artificial Intelligence, Great Learning

  • Ph.D. in Applied Machine Learning
  • Adjunct Faculty at Northwestern University and University of Arizona
YOUR MENTORS

Get inspired with live sessions by AI mentors

Indulge in weekly live sessions with AI experts who explore real-world research and relevant tools.

  • Dr. Hassan Saidinejad

    Dr. Hassan Saidinejad

    AI & Data Science Practitioner · 10+ years

    • 10+ years applying analytics, ML, and AI across industries.
    • Builds ML models and Agentic AI workflows.

    Education

    • MSc & PhD in Computer Science, Politecnico di Milano.

    Organizations worked with

  • Cristiano Santos De Aguiar

    Cristiano Santos De Aguiar

    AI Consultant · Founder, CSA Intelligence

    • 15+ years in applied deep learning and healthcare AI.
    • Mentored 4,000+ professionals across MIT & Johns Hopkins programs.

    Education

    • Ph.D., M.Sc. & B.Sc., Federal University of Rio de Janeiro (UFRJ).

    Organizations worked with

Note: The list above is indicative and subject to updates based on program delivery.

OUTCOMES

Build agents and workflows to
multiply your productivity

In 6 weeks, go from basic ChatGPT use to building workflows & agents to automate work - the skill that now separates the AI-fluent from everyone else.

  1. 01

    Create a reusable brand prompt library

  2. 02

    Build multi-source research pipelines for structured action briefs

  3. 03

    Generate campaign performance insights from data

  4. 04

    Automate recurring marketing tasks with human-in-the-loop checkpoints

  5. 05

    Build marketing intelligence agents that run under a governance framework you own

Learn More
TOOLKIT

Automate everyday marketing work with AI

Gain hands-on experience with leading generative AI tools used for research, automation, and content creation.

ChatGPT
Claude
Gemini
Claude
Perplexity
Gemini Notebook
Google Sheets
Claude
Gemini
Gamma
Claude
Activepieces
Google Sheets
Gamma

// Note: The list above is indicative and subject to updates as technology evolves.

Skills you will learn

  • Create Multi-Channel Content
  • Encode Brand Voice
  • Analyze Campaign Data
  • Build Research Pipelines
  • No-Code Workflow Automation
  • Human-in-the-Loop Governance
  • Configure Marketing AI Agents
  • Evaluate AI for Brand Safety Verification
WHO IT'S FOR

Designed ground-up for
Marketing professionals

Carefully curated to help Marketing professionals automate systems that reduce manual coordination and effort.

  • Content Marketing and SEO Professionals
  • Performance Marketing and Digital Marketing Professionals
  • Email Marketing and CRM Professionals
  • Brand Marketing and PR Professionals
  • Social Media & Growth Marketers
  • Other Marketing professionals

learners experience

  • Steve McLaughlin

    For managers and non-technical professionals who work around technology, this course is very valuable. I'd absolutely recommend it.

    Steve McLaughlin

    VP of Data Engineering · Data Axle

  • Comfort Atanga

    I went in out of curiosity and discovered how much I could automate, like screening struggling students at the start of the year, not the end. If I hadn't taken this class, I'd never have known what's possible.

    Comfort Atanga

    Educator · Texas Public Schools

  • Vishal Gupta

    A week's worth of consolidation and reporting, done in 15 minutes, with fewer errors than doing it manually.

    Vishal Gupta

    Planning & M&E Specialist · Formerly United Nations

  • Priya Grace Vijay

    I built an agent that automates my weekly reports end-to-end. It didn't feel like going back to school; it felt like learning on the job.

    Priya Grace Vijay

    Billing Analyst

Our alumni work at top companies

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Become an AI-Native Marketing Professional today

Admissions close once the required number of participants enroll. Secure your spot today.

  • Learn by building through live sessions
  • Build with AI without coding
  • Connect AI tools to build end-to-end workflows
  • Work on real-world problems
TOTAL PROGRAM FEE
USD 999

For more details on flexible fee payments, please contact a Program Advisor. EMI options available.

Pay now to get access immediately

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100% money-back guarantee

Experience the first 2 weeks of the program firsthand with confidence. If the program is not the right fit for your goals, you are eligible for a full refund.

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Attend the first two weeks of live sessions. Experience the content, faculty, and hands-on projects firsthand before making a final call.

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Not satisfied after 2 weeks? We are committed to your growth and learning. Receive a full refund. Contact your program manager for more details.

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Explore latest trends & topics

Frequently asked questions

Program Details
  • Yes. AI agents can automate many of the repetitive tasks that consume a marketer's time, allowing you to focus on strategy, creativity, and decision-making.

    With this program, you'll learn to:

    • Automate campaign monitoring by building AI agents that flag underperforming campaigns and recommend actions based on metrics like ROAS, CTR, and CPC.
    • Streamline competitor and market research using AI-powered workflows that generate structured insights from multiple sources.
    • Monitor brand sentiment automatically instead of manually tracking conversations across channels.
    • Build no-code marketing automations using tools like Activepieces, Microsoft Excel, and Google Sheets without programming experience.

    By reducing manual work and accelerating campaign analysis, AI agents help marketing professionals improve productivity so they can spend more time on high-impact business decisions.
  • Unlike generic AI courses, this program is built specifically for marketing professionals and focuses on practical, no-code AI adoption.

    Key differentiators include:

    • Marketing-specific learning across content, SEO, performance, email, brand, and market research.
    • No-code AI agents and automation using tools like Activepieces, Microsoft Excel, and Google Sheets.
    • Hands-on projects that help you build reusable assets, including content pipelines, prompt libraries, and campaign monitoring agents.
    • Responsible AI practices covering brand safety, copyright, FTC compliance, and Human-in-the-Loop governance.
    • Weekly live mentorship from industry practitioners who provide practical guidance and real-world context.
  • The program runs for 6 weeks with approximately 30 hours of learning — about 4–5 hours per week, including live mentorship sessions.
  • Yes. You'll learn to build AI-assisted workflows that support campaign planning, content creation, analytics, performance monitoring, and reporting. These practical skills can help you execute and optimize AI marketing campaigns more efficiently.
Faculty, Curriculum, and Projects
  • The program provides hands-on experience with widely used AI tools across the marketing workflow:

    • Content creation: Claude, ChatGPT, and Gemini for generating brand-aligned content; Gamma for presentation-ready reports and creative assets.
    • Research & competitive intelligence: Perplexity and NotebookLM for competitor research, audience insights, and content analysis.
    • Campaign analysis: Claude, Gemini, Microsoft Excel, and Google Sheets for analyzing marketing data and generating actionable recommendations using natural language.
    • Workflow automation: Activepieces for building no-code automations, AI agents, and recurring marketing workflows.

    All tools are used in practical projects, with most available on free tiers (Claude requires your own subscription).
  • The curriculum includes five hands-on projects plus a capstone as your final project:

    • Brand Content Engine
    • Campaign Analytics & Action Intelligence
    • CMO Marketing Dashboard
    • Marketing Workflow Automation Suite
    • Campaign Performance Monitoring Agent
    • Capstone: a real-world project based on your own marketing challenges.
  • Yes, you will learn to build AI agents for SEO and marketing. The curriculum covers practical use cases where you will build AI workflows that automate SEO content production, campaign analysis, and performance monitoring.
  • Yes. You'll learn how to connect AI tools using no-code automation platforms like Activepieces to automate recurring marketing tasks such as reporting, campaign monitoring, email workflows, and competitive intelligence.
  • Yes, the course covers modern AI agent concepts through practical, no-code approaches designed for marketers rather than developer-focused frameworks.

    You'll learn:

    • No-code AI agent development using Activepieces
    • Task-Context-Reference (TCR) prompt engineering and Retrieval-Augmented Generation (RAG)
    • Human-in-the-Loop governance for brand safety, compliance, and responsible AI use

    By the end of the program, you'll build AI agents that automate real marketing workflows without requiring coding experience.
  • The program includes one live mentorship session every week led by industry professionals who provide hands-on guidance, practical demonstrations, and project feedback.
Eligibility and Admission
  • No. The program is designed for marketers with no programming background. You'll use no-code tools and widely available AI platforms to build practical marketing workflows and AI agents.
  • Yes. The curriculum is designed around real marketing workflows and helps experienced professionals automate repetitive work so they can spend more time on strategy and decision-making.
  • Yes. No prior AI or coding experience is required. The program starts with AI foundations and prompt engineering before progressing to workflows, automation, and AI agents.
Fee and Payment
  • The program fee is USD 999 . You can get started for as low as $399, and every enrolment is backed by a 2-week money-back guarantee — if it isn't the right fit within the first two weeks, you can request a full refund. Reach out to your Program Advisor for payment options and current offers.
  • Most tools used during the program are available on free tiers. Claude requires your own subscription.
Career-Related Queries
  • AI agents can automate repetitive work such as content generation, campaign monitoring, reporting, competitor research, and brand sentiment analysis. This allows marketers to focus more on strategy, creativity, and business growth while improving efficiency.
  • Yes. Every week you'll create reusable assets such as prompt libraries, automation workflows, dashboards, and AI marketing agents. You'll also complete a capstone project that demonstrates your ability to solve a real marketing problem using AI.
  • AI is expected to shift marketers from manual execution to AI-assisted decision-making. Professionals who can combine marketing expertise with AI-powered workflows and automation are likely to be better positioned for future marketing roles. The program focuses on building these practical capabilities.

AI-Native Marketing Professional: Workflows and Agents for Productivity

Download Brochure
Pay Now & Enroll