Job Description

• Develop comprehensive long-form content assets such as program brochures, career guides, curriculum guides, project reports, one-pagers, mailers, and other marketing collateral to support learner engagement and program promotion.
• Edit and proofread marketing materials to ensure grammatical accuracy, consistency, clarity, and alignment with brand tone and messaging.
• Manage and maintain a structured content calendar to ensure timely creation, review, and updates of all content assets.
• Review and refine content created by junior writers, providing constructive feedback and mentoring to improve overall content quality.
• Collaborate with cross-functional teams including designers, marketing teams, and internal stakeholders to create and update content based on evolving business requirements.
• Conduct in-depth secondary research on emerging technologies, industry trends, career pathways, and the evolving edtech landscape to create insightful and informative content.
• Work on data-driven research reports by collecting, filtering, analyzing, and presenting information in a clear and structured format.
• Write high-performing ad copy, blogs, emailers, and digital marketing content to support lead generation and program marketing initiatives.
• Analyze content performance and marketing data to improve the effectiveness of communication assets across channels.