Profile

Dr. S Bharadhwaj is currently Director (Research) and Chair Professor of Marketing at Great Lakes Institute of Management. Prior to this, he worked at Department of Management Studies, IIT Madras and Nanyang Business School, Singapore.

His main research interests are in the areas of Variety Seeking Behavior, Impulse Buying Behavior and the effect of other marketing variables and phenomena on these behaviors. His secondary research interests are in Search Behavior and Integrated Marketing Communications.

His work appears in leading journals such as the Journal of Academy of Marketing Science, Journal of Business Research, Journal of Advertising, European Journal of Marketing, Journal of Marketing Management, Journal of Retailing and Consumer Services, and Marketing Intelligence and Planning. He teaches Marketing Research and Consumer Behavior. Dr. S. Bharadhwaj holds a PHD in Marketing from the Robert Smith School of Business, University of Maryland, College Park, USA. He has an MBA from BIM, Trichy and a BSc in Chemistry from Vivekananda College, Chennai.