Executive Marketing Leadership Programme from IIT Bombay

Every marketing strategy is downstream of a business model choice. This module establishes the foundation on which subsequent modules build.

A CMO must be able to quantify which customers matter most, how they behave across channels, and where value is created or lost. This module builds the analytical and behavioural foundations for customer-facing decisions.

This module focuses on the two key assets for a CMO: product and brand. It addresses brand equity and product positioning in a market shaped by algorithms, marketplaces, and AI-driven recommendations.

This module connects strategy to commercial outcomes by focusing on pricing, distribution, and go-to-market effectiveness.

This module equips learners with research methods that generate evidence, enabling them to design experiments, interpret behavioural data, and commission research that informs strategic decisions.

This module builds a working understanding of AI and Generative AI, followed by the introduction of agentic AI for marketing, where systems move from assisting humans to acting autonomously within defined parameters.

This module applies the agentic framework across digital marketing channels, covering established practices and emerging agentic systems transforming each channel.

This module focuses on the intelligence layer underlying marketing execution, covering data, models, and analytical systems that inform decision-making. It progresses from foundational analytics to AI agent-driven operations.