Online BBA

Acquire knowledge and understanding of Management, its theories, and applications in practical, real-world scenarios. Learn how marketing creates value in business and for the consumers as well. This module is designed to familiarise you with marketing and strategy development components with respect to consumers and competitors.

Study the key theoretical and practical issues of Organisational Behaviour and Human Resource Management in this module. Obtain an understanding of the topics like organizational culture and structures, motivation, teamwork, employee performance, employee engagement, and retention in a variety of work settings.

Get familiar with the fundamental principles of cost and management accounting. The module introduces cost, revenue, and a basic understanding of financial management. Be prepared to analyze and interpret financial statements to make better decisions for the business. Learn to do Cash Flow Analysis and to prepare a Cash Flow Statement.

Familiarize yourself with the SEO and SEM Digital Marketing techniques in this module. Learn Search Engine Optimization and Search Engine Marketing basics to determine how search engines work to rank the web pages. Acquire knowledge about keyword research, content creation, and the differences between SEO and SEM, in this module.

Study statistical business data that helps organizations make better and more informed decisions adding value to the business. This module will lay down the foundation of analytics and make you learn common analytic tools and techniques for specific business challenges in the real world.

This module focuses on improving the business communication of the learner that covers listening, reading, speaking, and writing skills in different situations. The module enables learners to communicate in English with accuracy and fluency in the business context.

This module provides theoretical knowledge on Managerial Economics which is used to find solutions for different managerial problems of a firm. It will introduce you to basic concepts of Demand and Supply and their importance in the business along with the theory of consumer behavior, market structures, and much more.

Learn Advanced Marketing Management and become the next generation of marketing leaders. Through this module, develop advanced professional thinking, analysis, and skills of marketing management. Uncover the marketing insights in-depth and learn to tackle multiple marketing problems of a business organization.

Equip skills of using graphs, charts, and other visual elements to represent information and data. Data Visualization helps in interpreting the data and translating it into more meaningful trends and patterns that help in making data-driven decisions in the world of Big Data, where trillions of data are generated every day.

Learn about the user's journey, which shows the relationship between the brand and its customers. Understand how customers interact with the business. Get familiarized with different strategies and tools used for User Retention and Engagement with the brand and the impact of these on the business.

Grasp an understanding of the multidisciplinary nature of the environment, about the ecosystem and social issues. With the help of this module, the learners will be able to get an idea of the role of environmental science in business. The module equips future business leaders with the skills and insights to handle the challenges faced by society.

Get introduced to Macroeconomics, its basic concepts, international trade and finance, and the business cycle. Learn about the role of Macroeconomics in addressing economic problems such as unemployment and inflation. The module will also cover an introduction to Fiscal policy and Monetary policy, used to control economic activities over time.

Get familiarized with the different financial markets and their role in the economy to gain long-term success in managing money. The module will introduce learners to money markets, bond markets, equity markets, derivative markets, and other foreign exchange markets, along with the recent developments in the world’s financial markets.

This module will equip learners with Social Media Marketing and its use in the present dynamic digital marketing environment. Develop the required know-how to use social media platforms like Facebook, Linked In, Twitter, and Instagram for business marketing. Learn to build effective social media campaigns for your business that develop awareness for your brand.

Explore the world of Email and Affiliate marketing with this module. Learn to use Email marketing, its best practices, and the tools that make it easier to optimize your brand campaigns. Learn how Affiliate marketing works, about various Affiliate Marketing platforms, and how it creates a win-win framework for both brands and their affiliate partners.

Learn about Entrepreneurship and unlock your expertise to build your own business and secure success. Learn to develop new business models making use of various models and theories. Explore a range of various entrepreneurship perspectives, their creativity, and creative problem solving to create and implement new ideas.

Discover the substantial role of content in marketing to know your online customers. Learn the use of content planning for driving customer engagement, build trust and increase site traffic. This module will help you to learn content optimization, content tracking, and effective content marketing strategies to achieve marketing objectives.

Learn to identify and extract meaningful patterns in data sets which helps in decision making to solve a range of marketing problems, with this module. This module aims to familiarize learners with various tools and techniques used to evaluate the performance of the marketing actions like call-to-action (CTAs), blog posts, social media posts, and more.

Master the different facets of web analytics, mobile analytics, and social media analytics with this module. Track and measure how users interact with your website, mobile apps, and social media pages to make informed decisions to enhance customer satisfaction. Learn to use multi-channel analytics, reports, and other tools to optimize the organization's digital ecosystem.

Build solid knowledge on the Research processes and methodology that are essential to create strategies and bring innovations into the market. Know about different types of research and their significance in business marketing strategies. This module will throw a light on sampling techniques, data collection, and analysis.

Develop skills to make the best use of your talent and strengths in order to achieve your personal and professional goals. Learn to take accountability and ownership in all aspects of managerial roles. Become proficient in delegating duties to improve the overall effectiveness of the organization.

Acquire knowledge and understanding of Management, its theories, and applications in practical, real-world scenarios. Learn how marketing creates value in business and for the consumers as well. This module is designed to familiarise you with the components of marketing and strategy development with respect to consumers and competitors.

Study the key theoretical and practical concepts of Organisational Behaviour and Human Resource Management in this module. Obtain an understanding of the topics like organizational culture and structures, motivation, teamwork, employee performance, employee engagement, and retention in a variety of work settings.

Get familiar with the fundamental principles of cost and management accounting. The module introduces cost, revenue, and a basic understanding of financial management. Be prepared to analyze and interpret financial statements to make better decisions for the business. Learn to do Cash Flow Analysis and to prepare a Cash Flow Statement.

Get an introduction to Python in this module. This module will help beginners to grasp the fundamentals of Python and its uses for practical business applications. Learn programming concepts using Python. Python programming skills empower Data Analytics and provide a competitive edge in the market to a professional and to the organization.

Master the concepts and applications of Business Analytics and statistical business data that help organizations make better and more informed decisions. This module will lay down the foundation of analytics and will make you learn the use of common analytic tools and techniques to identify, analyze and solve critical business problems.

This module focuses on improving the business communication of the learner that covers listening, reading, speaking, and writing skills in different situations. The module enables learners to communicate in English with accuracy and fluency in the business context.

This module provides theoretical knowledge on Managerial Economics which is used to find solutions for different managerial problems of a firm. It will introduce you to basic concepts of Demand and Supply and their importance in the business along with the theory of consumer behavior, market structures, and much more.

Develop an understanding of Python skills required for Data Science. Learn about various programming languages and tools you need in Data Science and how uncurated datasets are manipulated and analyzed using these tools. Gain career-building Python skills for which no prior experience of coding is required.

Equip skills of using graphs, charts, and other visual elements to represent information and data. Data Visualization helps in interpreting the data and translating it into more meaningful trends and patterns that help in making data-driven decisions in the world of Big Data, where trillions of data are generated every day.

Obtain an understanding of Data Mining, a process of extracting and discovering patterns in large data sets. Discover the role of Data Mining in Data Science. The module is designed for expanding the learner's knowledge in the area of Data Science. Here, the learners will be able to explore data to find patterns and predict the trends and outcomes.

Grasp an understanding of the multidisciplinary nature of the environment, the ecosystem, and social issues. With the help of this module, the learners will be able to get an idea of the role of environmental science in business. The module equips future business leaders with the skills and insights to handle the challenges faced by society.

Get introduced to Macroeconomics, its basic concepts, international trade and finance, and the business cycle. Learn about the role of Macroeconomics in addressing economic problems such as unemployment and inflation. The module will also cover an introduction to Fiscal policy and Monetary policy, used to control economic activities over time.

Get familiarized with the different financial markets and their role in the economy to gain long-term success in managing money. The module will introduce learners to money markets, bond markets, equity markets, derivative markets, and other foreign exchange markets, along with the recent developments in the world’s financial markets.

Understand the process of Exploratory Data Analysis and the methods used to analyze and summarize large data sets. Experience how Exploratory Data Analysis discovers patterns, check assumptions and test hypotheses. Gain insights on how data scientists use Exploratory data analysis to ensure result validity and fulfillment of business goals.

Learn about Entrepreneurship and unlock your expertise to build your own business and secure success. Learn to develop new business models making use of various models and theories. Explore a range of various entrepreneurship perspectives, their creativity, and creative problem solving to create and implement new ideas.

Learn the concept of Time Series Forecasting, which is a technique for making predictions about future events through a sequence of time using past trends. Discover a suite of methods used for Time Series Forecasting and its usage in diverse industries including Banking, Manufacturing, Agriculture, and more.

Learn to identify and extract meaningful patterns in data sets which helps in decision making to solve a range of marketing problems, with this module. This module aims to familiarize learners with various tools and techniques used to evaluate the performance of the marketing actions like call-to-action (CTAs), blog posts, social media posts, and more.

Master the different facets of web analytics, mobile analytics, and social media analytics with this module. Track and measure how users interact with your website, mobile apps, and social media pages to make informed decisions to enhance customer satisfaction. Learn to use multi-channel analytics, reports, and other tools to optimize the organization's digital ecosystem.

Build solid knowledge on the Research processes and methodology that are essential to create strategies and bring innovation into the market. Know about different types of research and their significance in business marketing strategies. This module will throw light on sampling techniques, data collection, and analysis.

Develop skills to make the best use of your talents and strengths in order to achieve your personal and professional goals. Learn to take accountability and ownership in all aspects of managerial roles. Become proficient in delegating duties to improve the overall effectiveness of the organization.