A Search Engine Marketing (SEM) Specialist manages Paid search campaigns on Google٫ and every other pay-per-click (PPC) marketing activity. A successful specialist will work with the SEO and Marketing team to maximize Return on investment and drive traffic and customer. In addition, the SEM Specialist is responsible for managing the paid search budget. SEM specialists are rich in strong analytical skills and well versed in performance marketing, conversion, and online customer acquisition. Lastly, they execute tests, collect and analyze data, identify trends and insights and effectively manage campaign expenses by staying on budget.
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