Free Search Engine Marketing (SEM) Course
Search Engine Marketing
4.5
Beginner level
2.25 learning hrs
Search Engine Marketing Course Provides In-Depth Understanding Of Google Ads, SEO VS SEM, Paid Search Ads, CTRs & Lot More. Get Access To 1000+ Free Courses With Certificates. Start For Free Now!
Instructor:
Mr. Ramendra Tripathi
About this course
With the rise of the internet, Digital Marketing has become the need of the hour. The majority of organizations and individuals try to leverage opportunities and careers in Digital Marketing. It comprises various concepts like knowledge about google ads and the analytics that revolves around it. In this search engine marketing course, Search Engine Marketing has been taken into focus. Learn the fundamentals of SEM and Google ads that let you master the essential concepts of digital marketing. This SEM course will introduce SEM with its functions, processes, and implementation into the brand. The comparison of SEO vs. SEM will be addressed as well.
Great Learning offers an opportunity to learn Digital Marketing with multiple Post Graduate Programs. You can join the Online Digital Marketing Courses to kick start your career in digital marketing. We have multiple management programs with various university partners such as Jain University, Shiv Nadar University, and Great Lakes University, making excellent education accessible to the learners. We aim to accelerate the career transformation of our learners with cutting-edge digital marketing online training.
Course outline
What is SEM?
In this module, you will learn about the agenda and the learning outcomes of this search engine marketing course.
How does SEM work?
This module gives you a brief overview of paid marketing and also talks about understanding the customers in the digital ecosystem.
Search Engine Result Page Structure
In this module, you will learn about the result page setup in a step-by-step manner with a detailed explanation about the same.
SEM vs SEO
This module talks about the two methods to enhance your brands' website on search engines, one is through the organic freeway, and the other is through paid marketing.
Why do we need SEM?
While ranking websites across various search engines, this module will help you understand the need for SEM in today's world.
What are Google Ads?
In this module, you will learn in-depth about google ads and also about the various components of Google Ads.
Different Types of Google Ads
This module tells about the different types of google ads and the uses of each one of them.
How does the Google Ads platform rank the Ads?
In this module, you will gain comprehensive knowledge about the Google Ads platform and also how it actually works.
Google Ad Structure
This module tells about the structure of the Google Ads platform and various elements involved in it.
How do we measure an Ad's performance?
In this module, you will learn the goal of an ad and the purpose to engage a customer to know about the various ways of converting them from a potential customer to an actual customer. Also, you will understand the various metrics involved in measuring an ad's performance.
Criteria for Measuring an Ad
This module helps you learn about the different criteria that companies consider to measure an Ad.
What is CTR?
The number of clicks that an ad receives in any marketing effort that is put by the brand is learned in this module.
Other Marketing Terminologies
At the end of the course, we understand the various marketing terminologies used in today's world.
Get access to the complete curriculum once you enroll in the course
4.5
India
India
India
India
India
India
United States
India
India
Our course instructor
Mr. Ramendra Tripathi
Digital Marketing Expert
Frequently Asked Questions
Will I receive a certificate upon completing this free course?
Is this course free?
What is SEM and how does it work?
SEM means Search Engine Marketing which is used for marketing purposes to increase the user's traffic on your website. Organizations do the paid advertisements of their website in the search results using SEM. Whenever a user tries to search anything in the search engine, he writes some keywords, and these keywords are targeted in SEM such that your ad will appear in the search results.
How can I learn SEM for free?
SEM is the best way to increase traffic on your website and you can learn SEM from this online course which is completely free. You need to enroll in this course and then you can start learning SEM right away. There are no fees for this free digital marketing course from Great Learning Academy.
How do I get certified in SEM
To get certified in SEM, all you need is to start a course of SEM online, and on completion of the course, you will get a completion certificate. You can enroll in the complete Digital Marketing Courses provided by Great Learning Academy to start your career in digital marketing. Digital marketing is a whole course and SEM is a part of the course. So, if you get a certificate in Digital Marketing, then it will be of more worth and you don’t need any separate certificates in SEM after this course.
You can also enroll in this free course in which you will learn basic fundamentals of SEM, the process of how SEM works, and its functions with implementation examples. On completion of this course, you will get a certificate completion from Great Learning Academy.
What is the goal of SEM?
The goal of SEM is to target the audience and users on your website by the use of specific keywords. Ultimately, SEM is responsible for the increase in visibility of your website on search engines. Thus, it will drive more traffic to your website using specific keywords and increase the visibility of your website.
There are a number of websites on the internet and if you wish your website to appear in the beginning or on the first page, then all you need is to apply SEM to your website. It will help your website to be visible on search results.
Is search engine marketing a good career?
With time, more businesses will come online, and to maintain their presence on the internet they need to apply SEM fundamentals for their website. The competition will increase in upcoming times to increase the traffic of users on your website. Therefore, SEM can be a good career choice if you are willing to go into digital marketing. In Search Engine Marketing, you will learn how to do marketing of a website or any other online platform. This is a career of continual learning with development. There are many factors that determine SEM is a good career such as the increase in the trend of digital marketing and technology. SEM is an in-demand career and opportunity if you wish to make a career in this field.
What are the benefits of Search Engine Marketing?
Following are the benefits of Search Engine Marketing:
- SEM uses Google paid search ads, a technique used to gain faster visibility to your products and services. Hence, it helps in reaching your clients instantly.
- SEM paves the way for increased brand awareness through Google search ads.
- SEM helps you in creating geo-targeted search ads.
- SEM allows easy and quick implementation and management of ads as paid search ads - Google ads allow you to set up schedules for your campaigns.
- SEM is an effective way to target the right audience through optimized ads.
- SEM helps increase traffic through ad visibility as your website appears with the optimized search ads at the top of the search engine results, which drives the relevant traffic to your website.
- SEM supports pay only per action through which you can increase the brand awareness through free exposure on search engines, and you pay only when someone takes action.
- SEM can help you appear on competitors’ related keywords, which hold a higher chance of secure exposure and also the chance of conversion of the clients from competitors to you.
- SEM allows you to test and measure your performance as paid search ads provide you with the opportunity to test your ads’ performance and measure the result you obtained from each of your campaigns.
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