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Marketing Analytics

star 4.57  Beginner level 1.5 learning hrs 30.1K+ Learners

Learn marketing analytics from basics in this free online training. Marketing analytics course is taught hands-on by experts. Learn all brand value, marketing analytics models, LTV & lot more. Best for beginners. Start now!

Instructor:

Madhur Singh

Marketing Analytics

star 4.57  Beginner level 1.5 learning hrs 30.1K+ Learners
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Skills you will gain

Brand Value

Customer Lifetime Value

Key Highlights

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Master in-demand skills & tools

Test your skills with quizzes

About this course

Over 70% of the businesses started during the covid times have their entire marketing budget in digital space, which makes it increasingly important to track the large chunks of data.If you're not a professional or have never worked with marketing analytics,You might be thinking how effectiveness is evaluated, where marketing data originates from, and why it needs to be analysed. Now this is where marketing analytics enters the picture. Marketing analytics refers to the technologies that are used to create, execute, and analyze marketing campaigns across all media.This course will bring an insight into Brand value and various models that help analyse the marketing efforts.

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Globally recognised

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Course outline

Introduction to Marketing

This module provides a comprehensive overview of the marketing concept and its various definitions.

Summary

This comprehensive module on Organizational Behaviour, covers the concept, importance, elements, levels, types, and objectives of the field. It provides a deep understanding of the subject to enhance interpersonal and communication skills and create a positive work environment.

Brand Value

Digital Marketing

Agenda For The Course

Why Marketing Analytics?

Challenges in Marketing Analytics

Marketing Analytics Models

Customer Lifetime Value

This module talks about customer lifetime value and its estimation, customer equity and customer profitability.

Marketing Analytics Jobs

Get access to the complete curriculum once you enroll in the course

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Marketing Analytics

rating icon 4.57

1.5 Hours

Beginner

Sign up with Email

30.1K+ learners enrolled so far

Get free course content

Master in-demand skills & tools

Test your skills with quizzes

Trusted by 10 Million+ Learners globally

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Learner reviews of the Free Courses

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Reviewer Profile
Chetan

5.0

★★★★ ★
India
“Gratitude for the Excellent Learning Experience Provided Through the Marketing Analytics Course”
I would like to extend my gratitude for the excellent learning experience provided through the Marketing Analytics course. The program was highly informative, well-structured, and greatly enhanced my understanding of data-driven marketing strategies. What I appreciated most: Course Structure: The topics were systematically organized, starting from foundational concepts to advanced analytics models like customer segmentation and predictive modeling. The inclusion of real-world examples made the content highly relatable.
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Reviewer Profile
Lakshita Jain

5.0

★★★★ ★
India
“The Course Provided a Comprehensive Overview of Key Marketing Analytics Concepts, Tools, and Techniques”
Overall, the course was very informative and met my expectations in understanding marketing analytics.
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Reviewer Profile
Jack Soong

5.0

★★★★ ★
Malaysia
“Marketing & Retail Analytics - Advanced”
Marketing and Retail analytics is the process of measuring, managing, and analyzing marketing performance to maximize effectiveness and optimize investment return. This supports the business to improve its operations and customer experience by providing a 360-degree view of the customer's needs.
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Reviewer Profile
Chanda Singh

5.0

★★★★ ★
India
“Great Learning Experience and Coverage of All Important Topics”
All topics covered were easy to understand. The examples given and the quiz at the end of the course were also very good.
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Reviewer Profile
amala

5.0

★★★★ ★
India
“In Multi-Touch Attribution Model, Only Single Touch Point Is Given Importance”
The Marketing Analytics course offered by Great Learning is designed to equip marketers, business owners, and data enthusiasts with the tools and knowledge needed to leverage data for more effective marketing strategies.
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Reviewer Profile
2023-25 ABHIRAMI MENON

5.0

★★★★ ★
India
“Excellent Knowledge Gained from a Good Instructor”
The instructor was good. Good depth of knowledge gained. It was easy to follow.
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Reviewer Profile
Amy Salazar

4.0

★★★ ★ ☆
United States
“Good Background and Pace to Understand Key Points”
There was good background presented for this concept. The breakdowns for each lesson helped with understanding the topics.
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Reviewer Profile
Abdullah Alsayigh

5.0

★★★★ ★
Saudi Arabia
“Marketing Analyst Certification Training”
Amazing training, easy to follow, increasing knowledge and matching market needs.
Read More
Reviewer Profile
Navii Bharathi13

5.0

★★★★ ★
India
“Marketing Analytics in the Field of Marketing”
Very good platform for beginners, and experts can easily brush up on their knowledge.
Read More
Reviewer Profile
2023-25 SIDDHARTH KUMAR

5.0

★★★★ ★
India
“Great Learning Experience, Easy to Understand”
Liked the course very much. It is very informative, and the instructor is very good.
Read More

Our course instructor

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Madhur Singh

Career Growth Expert

Digital Marketing Expert

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1.4M+ Learners
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53 Courses
Madhur Singh is a Research Analyst at Great Learning. As a subject matter expert for Finance, Marketing, and career guidance, his passion is to facilitate students for finance, management- preparation, and in areas like resume building, handling interview questions, career transition, digital marketing, etc.

Frequently Asked Questions

Will I receive a certificate upon completing this free course?

Yes, upon successful completion of the course and payment of the certificate fee, you will receive a completion certificate that you can add to your resume.

Is this course free?

Yes, you may enroll in the course and access the course content for free. However, if you wish to obtain a certificate upon completion, a non-refundable fee is applicable.

Will I get a certificate after completing this Marketing Analytics free course?

Yes, you will get a certificate of completion for Marketing Analytics after completing all the modules and cracking the assessment. The assessment tests your knowledge of the subject and badges your skills.

How much does this Marketing Analytics course cost?

It is an entirely free course from Great Learning Academy. Anyone interested in learning the basics of Marketing Analytics can get started with this course.

Is there any limit on how many times I can take this free course?

Once you enroll in the Marketing Analytics course, you have lifetime access to it. So, you can log in anytime and learn it for free online.

Can I sign up for multiple courses from Great Learning Academy at the same time?

Yes, you can enroll in as many courses as you want from Great Learning Academy. There is no limit to the number of courses you can enroll in at once, but since the courses offered by Great Learning Academy are free, we suggest you learn one by one to get the best out of the subject.

Why choose Great Learning Academy for this free Marketing Analytics course?

Great Learning Academy provides this Marketing Analytics course for free online. The course is self-paced and helps you understand various topics that fall under the subject with solved problems and demonstrated examples. The course is carefully designed, keeping in mind to cater to both beginners and professionals, and is delivered by subject experts. Great Learning is a global ed-tech platform dedicated to developing competent professionals. Great Learning Academy is an initiative by Great Learning that offers in-demand free online courses to help people advance in their jobs. More than 5 million learners from 140 countries have benefited from Great Learning Academy's free online courses with certificates. It is a one-stop place for all of a learner's goals.

What are the steps to enroll in this Marketing Analytics course?

Enrolling in any of the Great Learning Academy’s courses is just one step process. Sign-up for the course, you are interested in learning through your E-mail ID and start learning them for free online.

Will I have lifetime access to this free Marketing Analytics course?

Yes, once you enroll in the course, you will have lifetime access, where you can log in and learn whenever you want to.

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