Sales and Lead Generation with AI
Sales and Lead Generation with AI
This beginner-friendly course gives you a clear, jargon-free understanding of how AI works across the entire sales process, from defining your ideal customer and prospecting through outreach, calls, closing, and forecasting.
About this course
Artificial intelligence is rapidly changing how sales teams find, win, and keep customers, and salespeople who understand it have a clear advantage. This beginner-friendly course gives you a clear, jargon-free understanding of how AI works across the entire sales process, from defining your ideal customer and prospecting through outreach, calls, closing, and forecasting. Starting with the fundamentals of selling and the basics of AI, you'll explore how AI helps you target the right buyers, personalise outreach, run smarter conversations, and manage your pipeline, see it proven through real-world success stories, and finish by learning how to build your own AI sales toolkit and prepare for the future of the role.
Course outline
Sales & AI Foundations
In this module you'll learn how selling works end to end, how AI is reshaping the sales process, and how to write effective prompts to get useful results.
Finding & Prioritising Customers
In this module you'll learn how to define your ideal customer with AI, prospect for the right accounts, and score leads to focus on those most likely to buy.
Outreach & Sales Conversations
In this module you'll learn how to use AI for personalised outreach, social selling, stronger sales calls, and handling objections to move conversations toward closed deals.
Managing & Automating the Pipeline
In this module you'll learn how AI keeps your pipeline healthy, speeds up proposals, forecasts revenue, and powers AI sales assistants that automate outreach safely.
Proof & Putting AI to Work
In this module you'll learn from real-world AI sales success stories, how to measure performance, and how to build your own AI sales stack and adoption roadmap.
The Future of AI in Sales
In this module you'll learn where AI in sales is heading, what agentic AI and autonomous pipelines mean, and how the salesperson's role is changing.
Get access to the complete curriculum once you enroll in the course
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