Video Marketing

Videos are one of the most engaging forms of content, and if you haven’t started your brand promotion using videos, then now is the time. After the digital revolution, video marketing has become a must-have for every business. Nowadays, people find written content uninteresting and unengaging, and videos retain their attention and engage them longer. 

Video marketing can promote the brand or the product or services offered. The edge of video marketing is its data-driven. 

In this GenZ generation, almost everyone has smartphones that can be easily used to shoot high-quality videos, and the video can be edited easily too on the same smartphones. 

Why should you focus on video marketing? 

This might be the first question that pops up in your mind when anyone advises you to market your brand, product, or services using video content. The answer is quite simple. The last few years have seen a surge in the popularity of video content. People across the globe have found video content more engaging and entertaining, so why not market your product in their comfort zone. Your targeted audience might have to put effort into reading a post or an article, but they can watch videos with almost zero effort. The tactic is that if you make things easy for them, they will surely like it. Once you start marketing your product via videos, you can connect with them emotionally on a deeper level. You can narrate stories and use graphics or animation to connect with them longer.

As per the latest report from HubSpot Research, more than 50% of consumers/customers want to see video content from the brands. Videos on landing pages are capable of increasing the conversion rate by around 80%. Not just the brands but salespeople too can connect with the audience by creating videos. Video marketing gives numerous opportunities to the salespeople to connect with a wider audience in a shorter time. They can convince a lot more people to buy the product daily. 

What steps do you need to take to develop a good marketing strategy? 

It's never too late to start anything. If you haven’t started video marketing, then start today. The first and the most important step to start with video marketing is to outline your goals and the audience. The second step is to ask yourself why you are starting the campaign and how you will measure its success? 

The finest way to define the purpose of your video marketing is to define its place in the marketing funnel. 

● Awareness: The goal of reaching a larger audience and promoting your brand to build a healthy relationship with your customers is termed awareness. If you are working on an awareness video, then the prime focus should be on the number of people watching your video and not on the sales you generated through them. 

● Consideration: The style of video where you deepen your connection with the customer is termed consideration. Consideration content is built on the area of expertise and makes your customer believe you are an expert in that particular mentioned field. The two most important metrics in a consideration video are the click-through rate and the view length. This content helps you force your customer/audience to jump from the video to your website. 

● Conversion: If your goal is to sell your product or service, your goal should be conversion. This is the end of the marketing funnel, and it's the point where your relationship and emotional connection with your customer can pay off. You can increase your sales, make the maximum profit from it, and keep an eye on the click-through rate. If you see a trend of people landing on your website and still not buying the product, you need to analyze the difference between your actual product and the product you proposed while marketing. 

In video marketing, your success depends on your target, choosing the audience that fits your product and whom you think might need your product or services. 

Define your targeted audience 

To be a successful business, you need to find your ideal customer who perfectly fits your product. Your marketing strategy should be planned in and around those customers. Analyze the place where your targeted audience mostly spends their time; it can be Youtube, Facebook, Instagram, or any other platform. 

If your marketing is sophisticated and you can track the interests, industry, likes, dislikes of your customers, then this data can help you a lot to target your audience. Start narrating the story to the people to whom you want to sell your product, tell them what value your product is going to add in their life, how your product is going to make their life easier and if they miss out on what difficulties they are going to face. 

Plan Your Content

One of the important tricks to reach out to more people is to study the insights when the audience is active and schedule your content at that specific time. This can boost your content and help you market your product more efficiently. Make sure you don’t compromise with the quality of the video and avoid last-minute stress. 

There are numerous ways of video marketing, but the most common ones are organic and paid marketing. Organic marketing is where you upload your videos on your brand's social media platforms. You pay different social media platforms to run your ads on users’ profiles in paid marketing. You have to decide which one will bring out the better results for you. 

The free Video Marketing course by Great Learning helps you in understanding the basics of video marketing, why it is important, and how you can market your brand via video marketing. The best thing about this course is covering all the major and minor points you might miss while learning on your own.