- The 8-month hybrid executive programme helps senior marketing, sales, growth, and business leaders build capabilities in marketing strategy, data-driven growth, Artificial Intelligence, Agentic AI, marketing analytics, customer value, pricing, go-to-market design, and evidence-based decision-making.
- Participants receive a Certificate of Completion from IIT Bombay and learn through live online sessions, masterclasses, real-world case studies, no-code AI-focused modules, a Capstone Project, dedicated programme support, and two four-day campus immersions at IIT Bombay.
IIT Bombay has introduced Executive Leadership for CMOs in the Age of AI, an 8-month hybrid executive programme offered by the Shailesh J. Mehta School of Management, IIT Bombay. Positioned as India’s first executive programme integrating marketing strategy, data-driven growth, and Artificial Intelligence, the programme is designed and delivered by IIT Bombay. It is structured around two key pillars: Marketing Leadership and Business Strategy, and AI, Agentic AI, and Marketing Analytics. Delivered through live online sessions, case-based learning, a Capstone Project, and two campus immersions at IIT Bombay, the programme equips leaders to drive strategic business impact in an increasingly AI-driven marketing landscape. The total fee is ₹4,25,000 + 18% GST. Upon successful completion, participants receive a Certificate of Completion from IIT Bombay.
Why It Matters Now
The CMO role is expanding from marketing execution to enterprise-wide growth leadership. Today’s CMOs need strategic depth, commercial rigor, and the ability to lead AI-driven transformation. This shift requires leaders to connect growth, margins, competitive positioning, customer value, brand economics, pricing, return on investment, AI strategy, and marketing analytics. The programme addresses this need by treating strategy and technology as a unified leadership capability for senior professionals working in an AI-driven market.
Who It Is Designed For
The programme is designed for senior professionals who are currently leading or preparing to lead marketing, growth, and revenue mandates. It is suited for marketing and sales leaders and aspiring CMOs who want to move from functional expertise to enterprise-wide leadership. It is also relevant for senior marketing professionals, business heads, entrepreneurs, founders, and functional leaders from adjacent areas such as sales and product strategy who are taking on broader commercial responsibilities.
Curriculum and Learning Outcomes
The curriculum is structured around two key pillars: Marketing Leadership and Business Strategy, and AI, Agentic AI, and Marketing Analytics. The first pillar builds capabilities across business strategy, customer value chains, brand economics, pricing, go-to-market design, customer research, competitive positioning, and ROI-led thinking. The second pillar covers AI Foundations, Digital Transformations in Marketing, Digital Marketing Communications, Analytics, AI-agent orchestration, and Marketing Command Centre Design.
Across eight modules, participants study business models, competitive landscape and growth strategy, customer value chain analysis, experience management, product and brand strategy in digital and AI-mediated markets, revenue, pricing and go-to-market strategy, customer research, AI foundations, agentic AI for marketing, digital marketing communications, marketing analytics, marketing agents, governance, and ethics. The learning outcomes include growth strategy, customer lifetime economics, revenue strategy, AI strategy for the marketing function, digital channel strategy, agentic AI and MarTech leadership, and brand and product strategy in AI-mediated markets.
Applied Learning and Capstone Work
The programme includes real-world case studies and a Capstone Project focused on solving marketing and business challenges. Sample case studies include Walmart’s Sparky: Agentic AI and the Future of Shopping; Unilever: Building for the Age of AI; Nykaa: Time to Redefine Customer Experience; and Meta: Digital Marketing and Artificial Intelligence at Facebook and Instagram. Sample Capstone themes include Tesla Software on Wheels: Digital Transformation of the Automotive Business Model; HSBC: Leveraging Data Analytics and AI to Enhance Customer Life Cycle Management; The Agentic Transformation Blueprint: Build Your Agentic AI for Marketing Stack; Strategic Leadership and Change Management; and The CMO’s 100-Day AI Roadmap.
From the Leadership
Highlighting the importance of the programme, the faculty at the Shailesh J. Mehta School of Management at IIT Bombay said, “The CMO role today demands a blend of capabilities that no single discipline has traditionally addressed, including strategic depth, commercial rigor, and the ability to lead AI-driven transformation. We have designed this programme to address this need and have brought together marketing faculty, engineering researchers, AI practitioners, and industry leaders to create a curriculum that treats strategy and technology as a unified leadership capability.”
Delivery and Learner Experience
The programme is delivered across three integrated components: a foundation campus immersion at IIT Bombay, an extended online learning journey, and a concluding campus immersion at IIT Bombay. Each campus immersion spans four days. The first immersion includes sessions on marketing strategy and the evolving role of the modern CMO, interaction with faculty and industry leaders, cohort formation, peer networking, and exposure to IIT Bombay’s technology infrastructure, Future Tech (AR/VR) Lab, and Digital Twin Lab. The online phase is delivered through live online sessions and deepens learning across marketing leadership, business strategy, AI, agentic AI, and marketing analytics. The second immersion includes faculty and expert-led sessions, Capstone Project presentations, a visit to the Consumer Neuroscience Lab, and a graduation ceremony.
Certificate and Learning Outcomes
Upon successful completion, participants receive a Certificate of Completion from IIT Bombay. The programme is designed and delivered by IIT Bombay faculty, international faculty, industry experts, and leaders, with live sessions and masterclasses forming part of the learning experience. It combines strategic marketing foundations, AI-focused business decision-making, analytics, agentic systems, applied case work, and Capstone learning to help senior leaders make informed marketing and business decisions in an AI-driven environment.
About IIT Bombay
IIT Bombay is ranked #1 in the NIRF India Innovation Rankings 2024, #3 in the NIRF India Overall Rankings 2025, #14 in the NIRF India Management Rankings 2025, and #2 in India in the QS World University Rankings 2026. The Shailesh J. Mehta School of Management at IIT Bombay, established in 1995, brings together research-driven faculty, interdisciplinary collaboration across IIT Bombay’s departments, and access to a vibrant entrepreneurial ecosystem that has nurtured over 200 startups.
