Now that you have decided to pursue digital marketing, you probably would be thinking that the internet is enough to gather every basic information to run a campaign and acquire customers, right?
You are not wrong in your perception. After all, there is YouTube, articles on Google, Medium and several other platforms to gather knowledge. However, you must look into the right place to rely on the sources as the internet can pass on forged or obsolete information quite easily.
Sure, you can find incredibly efficient online resources for digital marketing. However, there could be no guarantee of systematized knowledge to master this subject. And, what do you mean by systematized knowledge anyway?
It is such information that has been derived from study, experiments and observation that comprehend the nature and principles of what has been studied. When it comes to digital marketing, it is all about learning everything.
And, being a novice in the field, it could be difficult for you. Shattering these issues, here is the list of top 7 digital marketing books appropriate for beginners. Have a read!
Prepare for your digital marketing interview.
1. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy World:
Coming from the mind of a social media expert and New York Times bestselling author, this book is a draft of social media marketing strategies that turn fruitful in this competitive world.
In this book, the author shows that while communication is important, context is more essential than ever. This book helps develop quality content that can be adapted to certain mobile devices and social media platforms.
Author: Gary Vaynerchuk
Ratings: 4.6 out of 5
Price: INR 625
2. The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue:
This one is an essential How-To guide that gives you insights into how social media marketing has changed all these years and what steps can you take to thrive with ease.
Just as the name suggests, the book is a Zen of using various social media tools so as to discover your marketing nirvana. The book gives you a proven process that helps to attract more leads and convert them successfully in clients.
Author: Shama Hyder
Ratings: 4.3 out of 5
Price: INR 899
3. Digital Marketing for Dummies
Written with the best interests of marketers, this profound, friendly guide tells you how you can use proven tactics and strategies to expand the brand’s reach, increase engagement and get more monetized customers.
Right from SEM and SEO best practices, to newly-found ways to use influencer and content marketing; this book covers almost every aspect that you require to commence digital marketing profession.
Author: Ryan Deiss
Ratings: 4.5 out of 5
Price: INR 2129
4. Click Millionaires: Work Less, Live More with an Internet Business You Love:
With this specific book, the author is trying to show how it is easier and inexpensive to begin an online lifestyle business, contrary to prevalent perception. The author believes that to live an online business, you should become your own boss and do what you want to do.
This book also redirects readers on how to find problems within a market and offer solutions to the target audience. Besides that, the book also emphasizes on automation and how it can be used to build an online business.
Author: Scott Fox
Ratings: 4.4 out of 5
Price: INR 1247
5. Purple Cow: Transform Your Business by Being Remarkable
If you consider digital marketing God, this book acts as a Bible for you. Written by a former business executive, this book is relevant for both beginners and professionals.
In this book, the author is exploring the success of renowned companies, including Apple, Starbucks, and more. The book shows how remarkable and unique marketing can make a brand stand out from the crowd.
Author: Seth Godin
Ratings: 4.3 out of 5
Price: INR 230
6. Marketing 4.0: Moving from Traditional to Digital:
Undeniably, the marketing scenario has changed forever. And, to tackle the evolution, this one book could be a much-needed guide for next-generation marketing. Marketing 4.0 helps you understand the evolving customer dynamic to maximize sales.
Basically, this book deals with three major factors, such as the shifting power dynamics of the market, the inconsistencies shaped by connectivity, and the cumulative sub-culture rupture.
Author: Philip Kotler
Ratings: 4.4 out of 5
Price: INR 301
7. The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
The book uses several examples to illustrate the power that a picture can have over words. The author has tried explaining how consumers are assaulted with massive information coming from all sides; hence, how brands should save themselves from irrelevant data.
Sure, social media platforms have opened various ways to connect directly with customers. However, this book consists of such strategies that can help brands not to choose to exploit tactics to get feedback and opinions out of customers.
Author: Ekaterina Walter
Ratings: 3.8 out of 5
Price: INR 1699
Read More and Learn, Adapt, and Grow
Today, marketing has been divided equally into science and art. While the delivery methods and tools have changed, the underlying psychology, strategies and practices are still the same.
As customers become more informed in terms of the buying process, the needs of marketers to adopt latest and well-defined methods has increased as well. These top 7 digital marketing books, written by some of the industry leaders, can positively help you develop a fundamental process and identify strategies that are fruitful in gaining success in the current marketing landscape.
These books can also help to provide a lot of insights as far as addressing, branding, targeting, positioning, and delivery is concerned. As a digital marketing professional, know that knowledge is a powerful tool that you have.
Thus, staying updated with the latest tactics is quite essential for delivering the brand message. Find the book that seems helpful enough and place your order now.
Read about the best digital marketing tools.
However, nothing can replace the importance of a good marketing course. Certifications will help you stay on top of your game and learn the relevant industry skills. Great Learning offers an extensive course on Digital Marketing which will help you learn the nuances of the domain.0