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Digital Marketing Framework Free Course

Name: Digital Marketing Framework
Rating: 4.48 (2183 reviews)

Digital Marketing Framework

4.48 Intermediate level 2.25 learning hrs 46.1K+ Learners

Learn All About Digital Marketing Framework In This Free Course. Learn About Media, Consumer Journey, Brand Purpose, Buyer Persona & Lot More. Get Access To 1000+ free courses with certificates. Start For Free Now!

Instructor:

Mr. Anirban Chaudhuri

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Skills you will gain

New consumer journey

brand

digital marketing funnel

evolution of digital marketing

new look at media

brand purpose

+1 More

Key Highlights

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About this course

Digital marketing comes under the process of utilizing digital technologies to promote or market products or services. It can be used to reach a wide range of potential customers through a variety of channels, including email, social media, search engines, and websites. A digital marketing strategy should be designed to help you achieve your business goals, and it should be based on a deep understanding of your customers and the channels they use. To create a successful digital marketing strategy, you need to set clear goals, use the right mix of channels, and measure your results.

This free Digital Marketing Framework course starts with giving you a brief on the evolution of Digital Marketing and gives you a clear picture of where it stands today. You will go through three essential tenets regarding Digital Marketing Strategy in detail. The first tenet you will go through in this Digital Marketing free course is about New Consumer Journey. The second tenet you will go through in this Digital Marketing Framework online course is regarding New Look at Media. The third and last tenet is regarding the Brand Purpose vs Buyer Persona. Lastly, you will understand the Digital Marketing Funnel. Enroll in this free Digital Marketing Framework course to learn it in-depth and secure a free course completion certificate.

Explore Great Learning’s Digital Marketing Courses for upskilling in Digital Marketing. Enroll in the top-rated Digital Marketing courses, Degree, and PG programs that suit your career path and earn a certificate of course completion.

Stand out with an industry-recognized certificate

Start learning

10,000+ certificates claimed, get yours today!

Get noticed by top recruiters

Share on professional channels

Globally recognised

Land your dream job

Course outline

Evolution of Digital Marketing

Tenet 1 New Consumer Journey

Tenet 2 New Look at Media

Tenet 3 Brand Purpose Vs Buyer Persona

Digital Marketing Funnel

Get access to the complete curriculum once you enroll in the course

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Digital Marketing Framework

4.48

2.25 Hours

Intermediate

46.1K+ learners enrolled so far

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Master in-demand skills & tools

Test your skills with quizzes

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Mastering Digital Marketing

2 projects 9.5 hrs video content

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Learner reviews of the Free Courses

4.48

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BHAGYSHRI MODHE

5.0

★★★★ ★

India

“Digital Marketing: The Component of Marketing That Uses Technology”

Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and 2000s. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have evolved.

Abuzar S I

5.0

★★★★ ★

India

“Highly Useful to Understand What We Do”

The course was incredibly insightful and well-structured. The content was comprehensive and relevant to real-world applications, particularly the hands-on projects that helped reinforce the concepts. The instructor's clarity and approachability made complex topics easy to understand. I particularly appreciated the interactive elements and the timely feedback. It enhanced my learning experience significantly. I would recommend this course to anyone looking to deepen their knowledge in this field.

Mismauli Nainggolan

5.0

★★★★ ★

Indonesia

“Learning the Digital Marketing Framework”

The course covered essential components like content marketing, social media, email marketing, and paid advertising, showing how each element fits into the broader digital marketing ecosystem. One of the highlights was learning about customer journey mapping and how to align different strategies.

momoh faruq

5.0

★★★★ ★

Nigeria

“Digital Marketing Framework: Targeted Reach and Precision”

One of the most enticing aspects of a career in digital marketing is its versatility. Through the 8 types of digital marketing, individuals can specialize in various niches, including search engine optimization, email marketing, web designing, pay-per-click advertising, e-commerce, and social media marketing.

Mai Anbu

5.0

★★★★ ★

India

“Digital Marketing Course and Frameworks”

Search Engine Optimization (SEO): Improving your website’s visibility on search engines like Google. Content Marketing: Creating and sharing valuable content to attract and engage your target audience. Social Media Marketing: Using platforms like Facebook, Instagram, and Twitter to promote your brand and engage with customers. Email Marketing: Sending targeted emails to nurture leads and build relationships with customers. Pay-Per-Click (PPC) Advertising: Paying for ads that appear on search engines or social media platforms. Affiliate Marketing: Partnering with other businesses or influencers to promote your products. Influencer Marketing: Collaborating with influencers to reach a broader audience. Analytics and Data Analysis: Using tools to track and analyze the performance of your digital marketing efforts.

Shreyash bhardwaj

4.0

★★★ ★ ☆

India

“Decent Learning Experience in Digital Platforms”

I learned about the four ways of media in this course, which I quite enjoyed. The stages of the consumer decision journey are also very useful. The three consumer moments of truth helped me understand ZMOT, FMOT, and SMOT.

rajanikpatel

5.0

★★★★ ★

India

“Analytics Mapping in Digital Marketing”

The RACE planning framework is centered on growing customers’ engagement with your brand across four key stages: Reach, Act, Convert, and Engage. Together, these form an acronym that gives marketers a helpful way to think about the entire customer life cycle and how they can grow it over time. Let’s look at each stage in more detail.

Harkiran Kaur

5.0

★★★★ ★

India

“Gaining a Deep Understanding of Digital Marketing”

My learning experience in digital marketing has been both expansive and dynamic. I've gained a deep understanding of key areas like search engine optimization (SEO), content marketing, social media strategies, email campaigns, and paid advertising. Through hands-on experiences with tools like Google Analytics and SEMrush, I've learned to analyze and optimize campaigns for better performance. The importance of customer segmentation, data-driven decision-making, and staying updated with evolving trends has been key.

Shafik Rakas

5.0

★★★★ ★

South Africa

“Moment of Truth (MoT): Concept by A.G. Lafley”

Moment of Truth (MoT): Concept by A.G. Lafley (former CEO of Procter & Gamble). Definition: Describes crucial points of interaction between a consumer and a product that influence purchasing decisions. Zero Moment of Truth (ZMOT): Introduced by Google. Definition: Refers to the online research phase where consumers gather information about a product before interacting with it in person or making a purchase decision.

Shivani Chawla

5.0

★★★★ ★

India

“Digital Marketing Framework Certification Course”

Very informational content and easy to understand, and this has increased my knowledge.

Our course instructor

Mr. Anirban Chaudhuri

Sr. VP & Executive Planning Director

Digital Marketing Expert

97.5K+ Learners

2 Courses

Frequently Asked Questions

Will I receive a certificate upon completing this free course?

Yes, upon successful completion of the course and payment of the certificate fee, you will receive a completion certificate that you can add to your resume.

Is this course free?

Yes, you may enroll in the course and access the course content for free. However, if you wish to obtain a certificate upon completion, a non-refundable fee is applicable.

Will I get a certificate after completing this Digital Marketing Framework free course?

Yes, you will get a certificate of completion for Digital Marketing Framework after completing all the modules and cracking the assessment. The assessment tests your knowledge of the subject and badges your skills.

How much does this Digital Marketing Framework course cost?

It is an entirely free course from Great Learning Academy. Anyone interested in learning the basics of Digital Marketing Framework can get started with this course.

Is there any limit on how many times I can take this free course?

Once you enroll in the Digital Marketing Framework course, you have lifetime access to it. So, you can log in anytime and learn it for free online.

Can I sign up for multiple courses from Great Learning Academy at the same time?

Yes, you can enroll in as many courses as you want from Great Learning Academy. There is no limit to the number of courses you can enroll in at once, but since the courses offered by Great Learning Academy are free, we suggest you learn one by one to get the best out of the subject.

Why choose Great Learning Academy for this free Digital Marketing Framework course?

Great Learning Academy provides this Digital Marketing Framework course for free online. The course is self-paced and helps you understand various topics that fall under the subject with solved problems and demonstrated examples. The course is carefully designed, keeping in mind to cater to both beginners and professionals, and is delivered by subject experts. Great Learning is a global ed-tech platform dedicated to developing competent professionals. Great Learning Academy is an initiative by Great Learning that offers in-demand free online courses to help people advance in their jobs. More than 5 million learners from 140 countries have benefited from Great Learning Academy's free online courses with certificates. It is a one-stop place for all of a learner's goals.

What are the steps to enroll in this Digital Marketing Framework course?

Enrolling in any of the Great Learning Academy’s courses is just one step process. Sign-up for the course, you are interested in learning through your E-mail ID and start learning them for free online.

Will I have lifetime access to this free Digital Marketing Framework course?

Yes, once you enroll in the course, you will have lifetime access, where you can log in and learn whenever you want to.