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Brand Strategy Course

Learn Brand Strategy from basics in this free online training. The Brand Strategy course is taught hands-on by experts. Learn about brand positioning, brand image & its Core values. Best for Beginners. Start now!

4.46
average rating

Ratings

Beginner

Level

2.25 Hrs

Learning hours

3.4K+

Learners

Skills you’ll Learn

About this Course

In this Brand Strategy course, we'll cover everything you need to know about creating a successful brand strategy, including core values, positioning, image, and building a brand post-COVID. We'll start with an introduction to brand strategy and its importance in creating a successful brand. From there, we'll dive into the core values of a brand and how they shape its purpose, mission, and beliefs. Next, we'll discuss brand positioning and how to create a unique positioning that stands out in today's competitive market. We'll then cover brand image and how it affects consumer perception of your brand.

Finally, we'll explore how to build a brand post-COVID, adapting to the new normal. Throughout the course, we'll use real-life examples and case studies to illustrate key concepts and show you how successful brands have implemented these strategies. By the end of the course, you'll have the tools and knowledge you need to create a successful brand strategy that resonates with your target audience and drives business growth.

 

Why upskill with us?

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1000+ free courses
In-demand skills & tools
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Free life time Access

Course Outline

Introduction to Brand Strategy
Core values of a brand
Brand Positioning
Brand Image
Building a brand post COVID
Case Study Brand Strategy

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4.46
Course Rating
67%
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Ratings & Reviews of this Course

Reviewer Profile
Aba Crentsil

5.0

“Curriculum Was Very Systematic and Easy to Understand”
I love how the course was broken down into short but in-depth topics and further explained to my understanding.
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Himani Sharma

5.0

“It Was Enriching and Very Insightful”
The brand strategy certification was incredibly insightful, offering a comprehensive understanding of building, managing, and enhancing brand identity. It provided actionable frameworks and real-world case studies, helping to develop effective strategies for long-term brand success. The program's interactive approach and expert guidance made it a highly valuable experience for anyone looking to master brand management.
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Claire Bell

5.0

“Great Free Brand Strategy Course! Easy to Follow”
This is an easy-to-follow brand strategy course. The examples were very helpful, and it was simple to understand.
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Srikar Pasula

5.0

“Quite Simple and Engaging to Understand”
The course was taught in such a simple manner and was easy to absorb.
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Urvishaben Thakor

5.0

“The Course Points Were Easy to Understand and Follow”
The way the instructor explained with examples and details about each point made the course easy to understand completely.
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Bishal Prasad

4.0

“Very Helpful Course to Do”
Very productive course and very much helpful as well. Excellent course.
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Brand Strategy Course

4.46
average rating

Ratings

2.25 Hrs

Learning hours

Beginner

Level

3.4K+

Learners

Frequently Asked Questions

Will I get a certificate after completing this Brand Strategy free course?

Yes, you will get a certificate of completion for Brand Strategy after completing all the modules and cracking the assessment. The assessment tests your knowledge of the subject and badges your skills.

How much does this Brand Strategy course cost?

It is an entirely free course from Great Learning Academy. Anyone interested in learning the basics of Brand Strategy can get started with this course.

Is there any limit on how many times I can take this free course?

Once you enroll in the Brand Strategy course, you have lifetime access to it. So, you can log in anytime and learn it for free online.

Can I sign up for multiple courses from Great Learning Academy at the same time?

Yes, you can enroll in as many courses as you want from Great Learning Academy. There is no limit to the number of courses you can enroll in at once, but since the courses offered by Great Learning Academy are free, we suggest you learn one by one to get the best out of the subject.

Why choose Great Learning Academy for this free Brand Strategy course?

Great Learning Academy provides this Brand Strategy course for free online. The course is self-paced and helps you understand various topics that fall under the subject with solved problems and demonstrated examples. The course is carefully designed, keeping in mind to cater to both beginners and professionals, and is delivered by subject experts. Great Learning is a global ed-tech platform dedicated to developing competent professionals. Great Learning Academy is an initiative by Great Learning that offers in-demand free online courses to help people advance in their jobs. More than 5 million learners from 140 countries have benefited from Great Learning Academy's free online courses with certificates. It is a one-stop place for all of a learner's goals.

 

What are the steps to enroll in this Brand Strategy course?

Enrolling in any of the Great Learning Academy’s courses is just a one step process. Sign-up for the course, you are interested in learning through your E-mail ID and start learning them for free online.

Will I have lifetime access to this free Brand Strategy course?

Yes, once you enroll in the course, you will have lifetime access, where you can log in and learn whenever you want to. 

 

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Brand Strategy Course 

Brand strategy is a critical component of any successful business. It defines a brand's purpose, mission, and core values, and determines how it should be positioned and perceived by its target audience. A well-crafted brand strategy can help a business stand out in a crowded market, create a strong emotional connection with customers, and ultimately drive business growth.

To create a successful brand strategy, it's important to start with understanding your core values. Your core values are the fundamental beliefs and principles that guide your brand. They define your purpose and mission, and they should be deeply ingrained in every aspect of your business, from your products and services to your marketing and messaging. Once you have a clear understanding of your core values, the next step is to determine your brand positioning. Brand positioning is how you position your brand in the market relative to your competition. It's how you differentiate your brand and create a unique identity that resonates with your target audience. There are several different strategies for brand positioning, but the most effective ones are those that align with your core values. For example, if your brand values sustainability, your brand positioning might focus on eco-friendly products and practices. If your brand values innovation, your brand positioning might focus on cutting-edge technology or forward-thinking design.

Another critical component of brand strategy is brand image. Your brand image is the visual and emotional perception of your brand in the minds of your target audience. It's how people see and feel about your brand, and it can have a significant impact on their purchasing decisions. Creating a compelling brand image requires a deep understanding of your target audience and their needs, wants, and desires. It also requires a consistent and cohesive visual identity, including your logo, color palette, typography, and other visual elements. Your brand image should be consistent across all touchpoints, including your website, social media, packaging, and advertising.

In today's rapidly changing business landscape, it's also important to consider how to build a brand post-COVID. The pandemic has disrupted nearly every aspect of our lives, and businesses have had to adapt quickly to new challenges and opportunities.Building a successful brand post-COVID requires a deep understanding of how consumer behavior has changed and  how it will continue to evolve. It also requires a willingness to experiment with new strategies and tactics, such as virtual events, e-commerce, and social media. One example of a successful brand strategy post-COVID is the cosmetics brand Glossier. Glossier, which started as an online-only brand, was well-positioned to thrive during the pandemic, as more and more consumers turned to e-commerce for their shopping needs. The brand also leaned into virtual events, such as live-streamed makeup tutorials, to engage with customers and build community.

In conclusion, brand strategy is a critical component of any successful business. It defines a brand's purpose, mission, and core values, and determines how it should be positioned and perceived by its target audience. By understanding your core values, determining your brand positioning, creating a compelling brand image, and adapting to new challenges and opportunities, you can create a brand strategy that resonates with your target audience and drives business growth.

 

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