Earn a certificate & get recognized
Product Marketing
4.61
Beginner level
2.25 learning hrs
Enroll in the free Product Marketing course to improve your Product Marketing knowledge. Learn about Product Lifecycle, Product-Market Fit, Buyer Persona and more. Learn from our experts and improve your skills today!
Instructor:
Shantnu Rana
Modules updated 07/2025
About this course
In this free Product Marketing course, you'll learn the principles and steps involved in launching a successful product. We'll start with an intro to product marketing and creating a visual representation of your strategy. Next, we'll cover building customer personas, product-market fit, and the differences between product marketing and regular marketing. You'll learn the specific responsibilities of a product marketer, like conducting market research and creating go-to-market plans. We'll also explore the critical steps of product marketing, such as competitive analysis and defining your product's unique value proposition. Finally, we'll examine how to measure your product marketing impact and optimize your strategies. By the end of this course, you'll have a solid understanding of product marketing best practices and be equipped with the knowledge and tools to launch and promote successful products.
Course outline
Introduction to Product Marketing
Visual Representation of Product Marketing
Building a Customer Persona
Product-Market Fit
Product Marketing vs Regular Marketing
Get access to the complete curriculum once you enroll in the course
4.61
Our course instructor
Shantnu Rana
Academic Counseling Expert
Management Expert
Frequently Asked Questions
Will I receive a certificate upon completing this free course?
Is this course free?
What are the prerequisites required to learn this Product Marketing course?
You do not need any prior knowledge except knowing what Product Marketing is to learn the Product Marketing course.
How long does it take to complete this free Product Marketing course?
Product Marketing is 1.5 hours long course but is self-paced. Once you enroll, you can take your own time to complete the course.
Will I have lifetime access to the free course?
Yes, once you enroll in the course, you will have lifetime access to any of the Great Learning Academy’s free courses. You can login and learn whenever you want to.
Become a Skilled Professional with Pro Courses
Gain work-ready skills with guided projects, top faculty and AI tools, all at an affordable price.
PRO
.jpg)
 (1).jpg)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
 (1).png)
.png)
.png)
.png)
.png)
Recommended Free Management courses
FREE
FREE
FREE
FREE
Similar courses you might like
FREE
FREE
FREE
FREE
Related Management Courses
-
Sponsored
Great Lakes Institute of Management
Post Graduate Diploma in Management (Online)24 Months · Online
Online MBA EquivalentKnow More
-
Walsh College
Doctor of Business Administration in General Management3 Years · Online
Top 10 best online DBA DegreeKnow More
-
Great Lakes Executive Learning
Executive PG Program in Management12 months · Online
Certificate from Great LakesKnow More
