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Product Marketing

star 4.58  Beginner level 2.25 learning hrs 8.1K+ Learners

Enroll in the free Product Marketing course to improve your Product Marketing knowledge. Learn about Product Lifecycle, Product-Market Fit, Buyer Persona and more. Learn from our experts and improve your skills today!

Instructor:

Shantnu Rana

Key Highlights

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About this course

In this free Product Marketing course, you'll learn the principles and steps involved in launching a successful product. We'll start with an intro to product marketing and creating a visual representation of your strategy. Next, we'll cover building customer personas, product-market fit, and the differences between product marketing and regular marketing. You'll learn the specific responsibilities of a product marketer, like conducting market research and creating go-to-market plans. We'll also explore the critical steps of product marketing, such as competitive analysis and defining your product's unique value proposition. Finally, we'll examine how to measure your product marketing impact and optimize your strategies. By the end of this course, you'll have a solid understanding of product marketing best practices and be equipped with the knowledge and tools to launch and promote successful products.

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Course outline

Introduction to Product Marketing

Visual Representation of Product Marketing

Building a Customer Persona

Product-Market Fit

Product Marketing vs Regular Marketing

Responsibilities of a Product Marketer

Critical Steps of Product Marketing

Measuring the Impact of Product Marketing

Get access to the complete curriculum once you enroll in the course

Product Marketing

rating icon 4.58

2.25 Hours

Beginner

8.1K+ learners enrolled so far

Get free course content

Master in-demand skills & tools

Test your skills with quizzes

Trusted by 1 Crore+ Learners globally

Learner reviews of the Free Courses

4.58
72%
21%
6%
0%
1%
Reviewer Profile

5.0

India
“Easy to Understand Concepts, Structured and Organized Course”
The content was well-organized and covered both foundational and advanced topics thoroughly. It helped me refresh concepts of product marketing which I can apply in my work.
Reviewer Profile

4.0

India
“Well-Curated Course by Great Learning”
Great start for anyone to learn about product marketing. The course provides an overview of product marketing and equips one to become a product marketer.
Reviewer Profile

5.0

India
“Best Short Course Available in the Market”
The best thing was it was in easy language and very helpful. Easy for beginners.
Reviewer Profile

5.0

India
“Confirmation of Business Concept”
Product marketing involves promoting and selling a product by identifying target customers, creating compelling messages, and positioning the product in the market. It includes understanding customer needs, developing a marketing strategy, launching the product, and continually analyzing market trends and feedback to optimize marketing efforts and drive sales.
Reviewer Profile

5.0

Nigeria
“My Learning Experience with Great Learning Academy”
The instructor understands the course material and communicates it effectively. It was simple to follow, and the course was comprehensive.
Reviewer Profile

5.0

Netherlands
“Easy to Follow and Very Doable in a Short Amount of Time”
I liked the layout of the video and the way the instructor spoke. The use of imagery was also very nice.
Reviewer Profile

5.0

Nigeria
“First Time Learning Product Marketing, Simple to Understand”
I enjoyed how the instructor used real-life examples to drive home his points. He wasn't just reading the slides; he was teaching.
Reviewer Profile

5.0

Spain
“Relevant and Super Easy to Follow - Great Content”
It was very clear and easy to understand. The content was great.
Reviewer Profile

5.0

India
“Product Marketing and General Marketing”
It was very useful for a beginner to know about product marketing and the difference between product marketing and general marketing.
Reviewer Profile

4.0

“In-Depth Yet Easy to Understand Explanation”
It was a great introductory course into product marketing. I can't wait to dive deep into the topic and grow through experience and learning.

Our course instructor

instructor img

Shantnu Rana

Academic Counseling Expert

Management Expert

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1.1M+ Learners
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81 Courses
Shantnu Rana is an Academic Counseling Expert at Great Learning who has guided thousands of students in planning and choosing their professional careers. As a subject matter expert for soft skills, his passion is to facilitate students for interview-specific preparation, specifically in the areas like behavioural training, resume building, handling interview questions, conflict resolution, time management, interview etiquette, etc.

Frequently Asked Questions

Will I receive a certificate upon completing this free course?

Yes, upon successful completion of the course and payment of the certificate fee, you will receive a completion certificate that you can add to your resume.

Is this course free?

Yes, you may enroll in the course and access the course content for free. However, if you wish to obtain a certificate upon completion, a non-refundable fee is applicable.

What are the prerequisites required to learn this Product Marketing course?

You do not need any prior knowledge except knowing what Product Marketing is to learn the Product Marketing course.

How long does it take to complete this free Product Marketing course?

Product Marketing is 1.5 hours long course but is self-paced. Once you enroll, you can take your own time to complete the course.

Will I have lifetime access to the free course?

Yes, once you enroll in the course, you will have lifetime access to any of the Great Learning Academy’s free courses. You can login and learn whenever you want to.

Is it worth learning Product Marketing?

Yes, it is 100% yielding to learn Product Marketing. The subject focuses on catering the best base for you to kick start your journey in the field by giving you knowledge on everything you need to know. 

Why is Product Marketing so popular?

Product Marketing is an ever-growing concept and has a lot yet to be explored. It also makes a lucrative career option since significantly less competition and high scope.

Will I get a certificate after completing this Product Marketing free course?

Yes, you will get a certificate of completion after completing all the modules and cracking the assessment. 

How much does this Product Marketing course cost?

It is an entirely free course from Great Learning Academy. Anyone interested in learning Product Marketing and understanding the basics can start this course

Is there any limit on how many times I can take this free course?

Once you enroll in the Product Marketing course, you have lifetime access to it. So, you can log in anytime and learn it for free online.

Who is eligible to take this Product Marketing course?

Anybody with basic knowledge of Product Marketing and understanding of its basics can take up the course. You do not need any prerequisites to learn the course, so enroll today and learn it for free online.

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