digital marketing salary

A digital marketer works on marketing through several digital channels such as websites, social media, email, and mobile apps. They are responsible for developing, implementing and managing digital marketing campaigns that can successfully promote a company and its products or services. 

A digital marketer works towards improving brand awareness through various means. Increasing website traffic, and acquiring new customers is a part of a digital marketers objective. They also work towards discovering the latest trends and digital technologies, web analytics tools that can help marketers in optimising their marketing efforts. They work on email marketing campaigns, social media platforms, SEO/SEM, video marketing, display advertising and more. 

Through the course of the blog, we will understand:

  1. Digital Marketing Jobs
  2. Skills Required
  3. Digital Marketing Salary
  4. Future of Digital Marketing

Digital Marketing Job Types

  • SEO (Search Engine Optimization) Manager
  • Content Strategist
  • Content Marketing Manager
  • Social Media Manager

There are several job roles under digital marketing as a digital marketer works on different platforms. A few of the common digital marketing job roles are:

1. SEO Manager

An SEO Manager works on developing and implementing effective SEO strategies. They coordinate content, design, and social media among other activities. They also work on Pay-per-click campaigns. Offsite and onsite optimisation activities are managed by an SEO manager. They also work on reporting solutions and helping with the organic growth of the website on search engines.

2. Content Strategist

A content strategist works on creating content and strategising it in a manner that will help the brand reach its goals. SEO, content creation, content promotion, editing, developing audience personas, social media are a few skills that a content strategist must know. They work on using these skills to help build and execute brand strategies. 

3. Content Marketing Manager

A content marketing manager works on increasing website traffic and awareness through various means. They mainly create shareable content and work on distributing content on appropriate platforms to measure the results of the marketing campaigns and activities. 

4. Social Media Manager

A social media manager is responsible for all the content that goes up on social media platforms such as Facebook, LinkedIn, Twitter, and Instagram. They are the voice of the company. They work on responding to comments on these channels, coming up with compelling content for campaigns and more. They guide to enhance a brand’s performance. 

Also Read: Top Digital Marketing Interview Questions

Skills Required for Digital Marketing

  1. Advertising Expertise
  2. Sales Skills
  3. Creative Thinking
  4. Analytical and Creative Abilities
  5. Proofreading and editing skills 
  6. SEO best practices
  7. Knowledge of Google Analytics
  8. Excellent copywriting and written communication skills

Digital Marketing Salary

Salaries may vary depending on several factors such as number of years experience, job location, hiring company, skills possessed and more. Here is the digital marketing salary for the above mentioned job roles. 

1. SEO Manager

An SEO or Search Engine Optimisation Manager in India earns an average salary of ₹525,700 p.a.

Source: Payscale

Salaries based on Experience Level:

Depending on the number of years of experience, your salary will vary.

Experience LevelSalary
0-1 Years₹380,044
1-4 Years₹490,348
5-9 years ₹580,331
10-19 years₹800,000

2. Content Strategist

A content strategist in India earns an average salary of ₹470,069 p.a.

Source: Payscale

Salaries based on Experience Level:

Depending on the number of years of experience, your salary will vary.

Experience LevelSalary
0-1 Years₹382,123
1-4 years ₹422,817
5-9 years₹843,293
10-19 years₹1,300,000

3. Content Marketing Manager

A Content Marketing Managers average salary in India is ₹623,262 p.a.

Source: Payscale

Salaries based on Experience Level:

Depending on the number of years of experience, your salary will vary.

Experience LevelSalary
0-1 Years₹380,044
1-4 years₹490,348
5-9 years₹580,331
10-19 years ₹800,000

4. Social Media Manager

A Social Media Manager has an average salary of ₹328,244 p.a. 

Source: Payscale

Salaries based on Experience Level:

Depending on the number of years of experience, your salary will vary.

Experience LevelSalary
0-1 Years₹208,510 
1-4 years₹311,434
5-9 years₹472,423
10-19 years ₹1,160,000

Also Read: Top Digital Marketing Books

Future of Digital Marketing 

With the world struggling due to COVID-19, more customers are moving online. Brands are making use of emerging technologies such as Artificial Intelligence, and Digital Personal Assistants in their social media marketing strategies. A large number of companies are shifting their processes to an online or digital platform. Keeping this in mind, companies are willing to pay a higher amount of money to their employees if they have expertise in digital marketing skills. Hope you enjoyed this blog on Digital Marketing Salary.

If you want to build a career in Digital Marketing, here is a list of Interview Questions to help you prepare! Great Learning offers Digital Marketing courses to understand the nuances of this domain. 

0

2 COMMENTS

  1. Awesome
    A great learning experince on digital marketing
    Greatly useful for beginners / starters

    Shall keep tracking always

    Great Day

LEAVE A REPLY

Please enter your comment!
Please enter your name here

ten + eight =