PG Program in Product Management and Analytics

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Build a foundation in Product Management and Data Analytics by getting introduced to concepts like Product Lifecycle Management, Exploratory Data Analysis, and more. Learners will also get introduced to the Product Innovation Project.

Have an overview of Product Management, one of the fastest-growing fields available at the present time. Develop an insight into how Product Management, an organizational function that guides at different stages of a product life cycle, is responsible for building a successful product.

Gain knowledge about Product Lifecycle Management, a process of managing a product from inception through design, manufacturing, sales to service. Candidates will also study why companies need Product Lifecycle Management.

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1 Project

This module covers Product Strategy, one of the initial stages of a Product Life Cycle. Product Strategy is significant for delivering value throughout the Product Life Cycle. It includes identifying the market opportunity, customer targeting strategy, value proposition.

Gain knowledge about product and business strategy for digital products. Learn the importance of product strategy to create value for customers and to achieve business goals by working through a product strategy framework.

Acquire an understanding of the Market Opportunity Analysis used to identify anticipated business opportunities before launching a new product/service. Get an idea of how the Product Discovery process ensures that the right product is built for the right audience.

Understand Customer Targeting Strategy tactics for reaching out to potential customers to sell products and services. These strategies can become the key to a brand's success and longevity.

Learn about differentiation and value proposition, highlighting the features or qualities that set your product or service apart and emphasizing the benefits of this methodology by making use of the tools.

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1 Project

This module is about learning the art of making great products. The unit will discuss Design Thinking, Product Design Principles, User Design Principles, and Prototype Development.This module focuses on working on the solution space that involves deep user research and understanding to build out an idea to create a great product in the making.

Understand Design Thinking, a framework for user centric problem solving that focuses on customers and their needs. Knowing Design Thinking allows you to use your creativity and ideas to deliver the best optimal product experience for the customers.

Understand the importance of following User Design Principles for creating meaningful experiences for users. Learn the primary User Design principles that focus on the user’s needs and make the product successful. Also become aware of the Product Design Principles that are essential in making a successful product. Learn the best practices for designing a product that solves the pain points of user’s.

Prototypes are the sample version of the final product used to test before the final product launch. It is done to fine-tune the product to make it flawless. Learn to develop prototypes using a Wireframing tool in this module.

1 Project

In this module, you will learn what it takes to take a prototype and turn it into a minimum viable product.

Familiarize yourself with a Minimum Viable Product (MVP), a product introduced in the market with basic features. The prime focus of MVP is to collect feedback from the initial user base to release the final product.

Learn about Agile Methodology for testing a product throughout its lifecycle. Know how the products evolve as per the changing requirements and technologies to deliver better quality and desired test results.
Get familiar with Jira, a tool used to organize projects and collaborate within a team.

Get involved in an exercise for creating an innovative business model and for answering critical questions through designing and testing ideas with the customer base.

1 Project

This module focuses on launching products into the market and following steps, such as product testing, product marketing strategy, and product analytics.

Gain insight on the importance of Product Pricing, one of the primary crucial skills to hone for a product manager. Learn about different pricing strategies and the guidelines for pricing the products appropriately.

Absorb the activity of designing innovative and robust business models. Designing a business model and implementing it delivers value to the target market of the enterprise.

Acquire an understanding of Product Marketing Strategy, a plan that keeps marketing strategies focused on the customers and the market. It goes hand-in-hand with the product strategy and interacts with every department in the organization.

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1 Project

Discovering, understanding, and communicating meaningful patterns in data is the process of analytics. Simply put, analytics enables us to recognize insights and valuable data that we might not otherwise notice.

Understanding Product analytics involves evaluating digital experiences put together by the product teams, in this module learners build knowledge on different tools like Google Analytics, Firebase, and mixpanel.

Data representation is the representation of data through the use of typical graphics, such as infographics, charts, and even animations is known as data visualization. These informational visual representations make complex data relationships and data-driven insights simple to comprehend.

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The module revolves around product leadership that includes delivering success with the exact structure, staff, and tools on one’s hands. This module will help build a growth mindset that will enable you to innovate and make strategic decisions as a product leader.

Become competent in keeping a continuous exchange of information between the company and its stakeholders. Understanding of stakeholder goals, motives, and priorities for maintaining smooth communication between both parties.

Gain an understanding of the role of leadership in product-centric organizations. Master the pillars of strong leadership that will propel you from being good to becoming great. The module will help you acquire all the necessary skills required to build successful products.

Get familiar with Product Growth Strategies that help propel opportunities for product growth and expansion in the current market. Learn to create a roadmap that enables you to communicate your growth strategies over time.

You will learn about the various product management career options in this course, as well as how to choose the ideal position for you. You will gain an understanding of the pre-checks and preparation methods in this course, which will help you become job-ready.

A domain is nothing but an area of industry where products and services can be developed and there requires the need of product managers. Under this milestone, there is a list of various domains and you will be given one specific domain to work for and continue ahead with the same throughout your Capstone project.

List of various domains are -

At the end of this milestone, the teams will be given their respective domains.

The main role of any product manager revolves around finding what are the problems that people are facing in their lives. The product manager always thinks about why that problem is important and what that problem depicts. Finding the right target audience to serve the solution is also of utmost importance. Under this milestone, you would be simply identifying the pain points of users, discovering the problem, and identifying the users to serve with the solution based on your chosen domain.

Learners will work on understanding the following points -

At the end of this milestone, the team will submit a synopsis of the product.