instagram marketing

With over 1 billion active users on Instagram, Instagram marketing must be part of your business strategy. Instagram has grown to be one of the most popular social media platforms across the world. The United States, India, and Brazil are among the most popular nations making use of Instagram, with over 120 million, 80 million and 77 million users each. 

As of January 2019, Instagram stories were said to have 500 million active users. People between the ages of 25 and 34 comprise close to 35% of the global audience, thus making it a popular source for marketers to target. Close to 80% of users are said to follow at least one business, and 72% of users state that they have purchased products via the platform. Hence making marketing on Instagram a key to success.  

Visual content

Our brain tends to grasp visually appealing content much faster than textual content, over 50% of information transmitted to the brain is visual. This means that, no matter what your brand product is, you have the opportunity to represent it visually. Instagram is the perfect outlet to share images related to your brand. It is a great way to show your brand identity creatively. The use of images and videos widens your scope of providing value to the customers, you can make use of infographics, animations, gifs, and more. There are numerous ways through which you can make use of Instagram Marketing. If you don’t know where to get started, here are some ways in which you can create content for social media. 

  • Think about how you can add value to your customers, provide information through infographics.
  • Interview your customers about how they use your product or how they benefited from it. They’ll love the spotlight and help you be more relatable to your customers.
  • Do you have a complicated process for developing your product? Post a behind the scenes photo or video of the entire process. 

Pro tip: Choose a color scheme/ aesthetic style for your brand and stick to it. It ensures that your feed reinforces your brand identity. 

Also Read: What is Marketing Analytics?

Increases engagement

Along with increasing brand awareness, Instagram is a great platform to increase engagement with your audience. Instagram has several new features such as Instagram polls, Q&A, countdowns, hashtags, quizzes, and more. Each of these options allows the brand to interact with its audience on a more personal level. You can also come up with brand campaigns around events such as popular sporting events, mothers day, etc., by conducting contests, offering scholarships, and more. Compared to Twitter, LinkedIn and Facebook, Instagram has a much higher average engagement rate. One of the basic ways to start engaging with your audience is when people comment on your photos and videos.

Conversations can be started with the help of unique hashtags created by the brand. The biggest point to keep in mind is that apart from marketing our products, we are trying to connect with the audience and build a relationship with them. Making use of bots to reply to comments/likes can be tempting, but would lack the personal touch. Creating real customers, leads or sales would require real engagement from the brand side too. 

Pro Tip: Conducting a successful Instagram contest is a fun way to boost engagement.

Generate leads 

Social media can strongly influence a consumer’s purchase decisions. With features such as direct messages on Instagram, it is easy for your audience to reach you directly. Instagram allows you to link your products in your posts as well as stories, thus making it easier for someone to make a purchase decision. It has become easier to generate sales through strategic content and links in your bio. You can use the paid ad campaign which allows you to reach a greater audience and thus increase your chance at lead conversions. 

Also Read: 5 Email Marketing Best Practices to Grow your business

Instagram is a great platform for you to portray the human aspect of your brand and interact at an individual level while increasing your brand value. Every Instagram post is an opportunity for customers to convert. Along with the opportunity to increase engagement, you have the chance to access current customers and simultaneously create new ones. Additionally, studies have shown that social media has a 100% higher lead-to-close rate when compared to outbound marketing. Instagram allows you to interact with your current customers while simultaneously building new customers. Every post, whether it is a blog, infographic, video, gives you a chance to interact with your audience. This is the gateway for future conversion. If you’re looking for social proof that you are trustworthy and a credible source, your Instagram followers are a great testament. and thereby build trust and credibility. This in turn multiplies the chances of improving conversions.

Wide reach/ Increases blog traffic 

Another important reason for you to leverage Instagram Marketing is to increase your blog traffic. With social media platforms such as Instagram, you can reach countless numbers of people. With new users joining the platform daily, each of these users can become a potential customer. Without Instagram, your blog traffic would be limited to people who are aware of your brand or are already familiar with your domain. With the help of Instagram, you will be able to reach a whole new set of prospects. It can act as an effective source to drive traffic to your blogs or websites. Posting regular content and engaging with the audience will help you bring in a potential new visitor.

Also Read: Top Digital Marketing Books of 2020

One way of doing this is to include attractive visuals in your Instagram posts. Converse with them and try to include them in your social media activities. Conduct contests which would require the person to check out your blog/ websites. And don’t forget to include a CTA to the blog. 

Pro Tip: Use Instagram Stories to share ‘behind-the-scenes’ clips that show the people – and personality – behind your brand. 

Valuable customer insights

If you are a marketer, you are probably aware that you should monitor conversations about your brand and its products on various platforms. You must monitor mentions on other platforms like Facebook, Twitter, or blogs. But have you tracked similar metrics for Instagram mentions? Whether you are available on the platform or not, customers will still talk about your services on this channel. They may use it to publish a picture of the product purchased, or record videos, etc. This is extremely important and should not be ignored as it can act as valuable information. You can also have access to information such as the number of times your story has been viewed, the age group of your audience, which posts received more engagement. You can compare which content is performing better on your platform and conduct tests and campaigns to track metrics too. The possibilities are endless.

Social Media sure has evolved from the time it first came into being. In fact, Instagram Marketing is a big part of digital marketing strategies. Upskill in this domain to unlock the potentials of the digital markets today. 

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